Kodak Camera Company
-
Upload
shaileshkumarsingh-rajput -
Category
Marketing
-
view
280 -
download
1
Transcript of Kodak Camera Company
![Page 1: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/1.jpg)
![Page 2: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/2.jpg)
![Page 3: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/3.jpg)
THE BIRTH OF KODAK EMPIRE
THE RISE OF THE KODAK EMPIRE
THE FALL OF THE KODAK EMPIRE
![Page 4: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/4.jpg)
TYPE: PUBLIC COMPANY
TRADED AS : NYSE:KODK
INDUSTRY: DIGITAL IMAGING PHOTOGRAPHY
FOUNDED: 1888
FOUNDER: GEORGE EASTMEN
HEADQUARTERS: ROCHESTER, NEW YORK
![Page 5: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/5.jpg)
GEORGE EASTMEN WAS “ALSO”
A COLLEGE DROPOUT!!!!
THE COMPANY WAS FOUNDED BY GEORGE EASTMEN FOLLOWING HIS INVENTION OF THE
DRY PLATE FORMULA
THE INITIAL MANUFACTURING BEGAN IN A LEASED BUILDING IN ROCHESTER, NEW YORK.
AND HENCE THE BUSINESS TOOK UP…
![Page 6: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/6.jpg)
KODAK’S LEADERSHIP CAME FROM
ITS MARKETING AND
ITS REALTIONSHIPS WITH RETAILERS.
USED THE RAZOR BLADE STRATEGY:
SOLD CAMERAS FOR LOW COST, AND FILM FUELED KODAK’S GROWTH AND PROFIT.
THE IDEA THAT MONEY CAME FROM CONSUEMABLES NOT FROM HARDWARE WAS
INDEED HANDY……
![Page 7: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/7.jpg)
![Page 8: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/8.jpg)
BUT…… KODAK ALWAYS AVOIDED ANYTHING RISKY OR INNOVATIVE.
WORKED TO DEVELOP COLOR FILMS SINCE 1921 AND SPENT OVER $120
MILLION BY 1963.
ITS PHOTO FINISHING PROCES BECAME THE INDUSTRY STANDARD WORLDWIDE.
![Page 9: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/9.jpg)
BY 1976 KODAK CONTROLLED 90% OF THE FILM MARKET AND 85% OF THE
CAMERA SALES IN THE UNITED STATES…
IN 1981 ITS SALES REACHED $10 BILLION.
WOW THAT INDEED BIG…
![Page 10: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/10.jpg)
![Page 11: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/11.jpg)
BETWEEN 1983 AND 1993, KODAK ACQUIRED:
IBM: COPIER SERVICE BUSINESS
MASS MEMORY: WHICH SOLD FLOPPY DISK
STIRLING DRUGS: PHARMACEUTICAL FIRM.
CLINICAL DIAGNOSTIC: PRODUCED IN-VITRO BLOOD ANALYZERS.
![Page 12: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/12.jpg)
“WE WERE THE IMAGING COMPANY OF THE WORLD. WE LITERALLY HAD NO
COMPETITON FOR SO LONG, MANAGEMENT HADN’T BECOME
ACCUSTOMED TO IT. HISTORICALLY, IF THERE WAS A COMPETITOR, KODAK
WOULD BLOW THEM AWAY.”
-- A FORMER KODAK EXECUTIVE
![Page 13: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/13.jpg)
THE COMPANY’S WORLDWIDE EMPLOYEMENT REACHED 75,000 BY
1960 .
IN LESS THAN 130 YEARS, KODAK BECAME A GLOBAL FORCE.
![Page 14: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/14.jpg)
![Page 15: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/15.jpg)
THE COMPANY BROADENED THE SCOPE OF PRODUCTS THROUGH
MOTION PICTURE,
MEDICAL IMAGING,
DOCUMENT IMAGING,
PRINTING AND PUBLISHING,
SPACE EXPLORATION.
![Page 16: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/16.jpg)
A VARIETY OF PRODUCTS INCLUDE:
FILM ROLL HOLDERS,
AREIAL CAMERAS SPECIFICALLY FOR WORLD WAR I,
16 MILLIMETER MOTION FILM AND CAMERA,
X RAY PAPERS,
STEREOSCOPIC CAMERA USED ON APOLLO 11 MISSION
LIGHT EMITTING HIGH SPEED PRINTER,
PHOTO CD SYSTEM AND MUCH MORE.
![Page 17: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/17.jpg)
THIS BUSINESS MAGNET KODAK KEPT GATHERING MANY AWARDS, NAME AND FAME BUT THEN SOMETHING
HAPPENED IN THE MID 1980s.
SOMETHING THAT CHANGED THINGS FOREVER……
![Page 18: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/18.jpg)
INSTANT PHOTOGRAPHY
IT THREATENED KODAK’S PROFITS FROM CHEMICALS AND FILMS.
KODAK RESPONDED BY INTRODUCING ITS OWN INSTANT PHOTOGRAPHY
PRODUCTS.
BUT POLAROID SUED ALLEGING THAT BETWEEEN 1976 AND 1986 KODAK
STOLE ITS TECHNOLOGY, ASKING FOR $12 BILLION IN DAMAGES
![Page 19: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/19.jpg)
CUT RATE FILM FROM JAPAN
FUJI STARTED SELLING FILMS AT THE LOWEST OF PRICES POSSIBLE, FAR
BELOW THAT OF KODAK’S.
![Page 20: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/20.jpg)
DIGITAL PHOTOGRAPHY
THOUGH DIGITAL PHOTOGRAPHY WAS INVENTED BY RESEARCHERS AT KODAK, YET IT COULDN’T HELP IT FLOAT ON THE
POOL OF DEMOLITION.
WITH THE ADVENT OF DIGITAL PHOTOGRAPHY THE DEMAND FOR FILMS
ROLLS VANISHED AND SO DID KODAK.
![Page 21: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/21.jpg)
THE BIGGEST THREAT AND COMPETITION TO KODAK CAME UNDER
THE BRANDNAME
“FUJI FILM”
FUJI STARTED SELLING COLOR FILMS AT COST NEARLY 20% LESS THAN KODAK’S.
![Page 22: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/22.jpg)
CANON INC.
FUJI PHOTO FILM CO.
HEWLETT PACKARD CO.
NIKON
SONY CORP.
![Page 23: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/23.jpg)
![Page 24: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/24.jpg)
![Page 25: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/25.jpg)
IN JANUARY 2012, KODAK FILED FOR CHAPTER 11 BANKRUPTCY PROTECTION AND IN FEBRUARY 2012, KODAK ANNOUNCED THAT IT WOULD CEASE MAKING DIGITAL CAMERAS, POCKET VIDEO CAMERAS AND DIGITAL PICTURE FRAMES AND FOCUS ON THE CORPORATE DIGITAL IMAGING MARKET.
![Page 26: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/26.jpg)
IN AUGUST 2012, KODAK ANNOUNCED IT IS PLANNING TO SELL ITS FILM, COMMERCIAL SCANNERS AND KIOSK DIVISIONS. ALL, THESE EVENTS HAVE AFFECTED THE SHARE PRICE OF KODAK AND THE NUMBER OF EMPLOYEES
![Page 27: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/27.jpg)
![Page 28: Kodak Camera Company](https://reader031.fdocuments.in/reader031/viewer/2022021813/587a20c21a28abb4238b7823/html5/thumbnails/28.jpg)
“AND REMEMBER THAT CHANGE IS THE
ONLY THING IN THE NATURE THAT
CANNOT BE CHANGED……
SO IF YOU DON’T CHANGE WITH TIME,
YOUR TIME WOULD CHANGE FOR EVER”
AUSTEEN CYGNUS.