PROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151 SHAHAB ID 4592

SAFE AND HEALTHY CHICKEN

HISTORY• The year 1964; Pakistan a young independent nation forging

ahead towards a dream: self sufficiency in food production.•  • Malnutrition remained a major problem and one out of four

children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency.

•  • Poultry production, the quickest and least expensive way of filling

the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level.

•  • January 1964, a young man, Khalil Sattar, still a college student,

had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this

•  flock was to become the foundation stone of K&N’s. • This was the simple, inspired and nationalistic beginning of K&N’s

with• a single-minded objective of providing better nutrition for Health

and Happiness of the Nation.

PRODUCT OF K&NS• K&NS CHICKEN • SHAMI KABAB• CHICKEN TEMPURA• DELI LINE SANDWICHES• DELI LINE BREAKFAST SAUSAGE• DELI LINE EASY LUNCH• K&NS BREAD• HOT TENDERS• KOFTA KABAB• MUGHLAI TIKKA• CHICKEN BURGER• CHAPLI KABAB BURGER• QEEMA

LINE EXTENSION OF READY TO COOK

LINE EXTENSION OF READY TO COOK

LINE EXTENSION OF READY TO COOK

BRAND EXTENSION

SALES PROMOTION

Marketing Mix

PRODUCT.K&N’s markets layer and broiler hatching-eggs,

layer and broiler day-old chicks, poultry feed, processed chicken, and ready-to-cook & fully cooked chicken products

PLACE

• K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.

PRICE

PRICINGK&NS more competitive as the fluctuations

in the market prices will be absorbed in thefinal selling pric

PROMOTION

• K&NS Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands

BCG MATRIXK&NS

STARS  

QUESTION MARKS

SEEKH KABAB  BURGER PATTIES  

FUN NUGGATS   QEEMA  

   WHOLE CHICKEN ROOSTER

                  CASH COW   DOG  

KARACHI CUT  TENDER  

KAFTA   CROQUETTES                           

PRODUCT LIFE CYCLE

ALLAH HAFIZ