knows their audience isn’t • White • Blue/Teal • Pink...CarbonCoco Themes Life as a...
Transcript of knows their audience isn’t • White • Blue/Teal • Pink...CarbonCoco Themes Life as a...
CarbonCoco
Themes Life as a vacation. Treat yourself. Aspiring to live the good life (knows their audience isn’t there yet). Beach life. Colors Overall: Light and Bright, Clean & Crisp • White • Blue/Teal • Pink • Black for contrast Other Notes on Their Strategy 1) They use travel photos from other people and tag them to give them credit 2) They write funny captions 3) They ask people to tag their friends (Engagement baiting!)
Instagram Feed:
Product Shots:
Influencers:
Travel Photos:
Animal Videos (comedy incorporated):
Fashion:
Food:
Typical Influencers (If applicable): Range in size from 400 – 10k followers.
Most Recent 30 Posts Analysis Post Frequency 2x per day. Interests (as shown by types of posts) & Number of posts
1. Product shots – 10 posts – LEAST ENGAGEMENT / VIEWS ON AVERAGE 2. Influencers – 6 posts 3. Animals – 5 posts – MOST ENGAGEMENT / VIEWS ON AVERAGE 4. Travel – 4 posts 5. Fashion – 3 posts 6. Food – 2 posts
Most Engaging Post
Least Engaging Post