Topic  Headline/Title  Microphone/sound  quality  Lighting    Background  Image  (hair/makeup/clothes)  Notes  Camera  angles  Stand  Call  to  action  Cue  cards  Signs

Bio    ConAidence    Knowledge  of  technology  Introduction  Share  CTA  Follow  CTA  Props  CTA  Katch  Fullscope  Press  Record  Support  Your  Message  &  Story  

Topic  

It  can  be  hard  to  think  of  something  to  talk  about  especially  when  you  are  broadcasting  on  a  regular  basis.  

Pick  something  that  you  know  about  and  feel  comfortable  talking  about  because  you  will  be  live  and  people  will  ask  you  questions.    

Headline/Title  

Have  a  headline  that  connects  with  potential  viewers  and  draws  them  into  your  broadcast.  

Touching  on  pain  points  or  problems  followed  by  the  solution  is  a  fantastic  way  to  get  people’s  attention.    

Emojis  are  also  great  for  drawing  people’s  attention  also  but  beware.  Too  many  random  emojis  will  make  you  look  tacky.  

Example:  Scared  To  Click  "Start  Broadcast"?  Overcome  The  5  F.E.A.R.S.  Stopping  You  From  Being  A  Broadcast  Superstar  #tap4toys  

Microphone/sound  quality

The  sound  quality  is  very  important.  You  will  Aind  that  people  will  forgive  you  for  bad  video  but  bad  sound  quality  is  another  story.  

A  lapel  mic  for  periscope  is  fantastic  and  for  blab  earphones  with  a  build  in  mic  are  fantastic  for  not  only  sound  quality  but  to  eliminate  the  echo  of  the  other  people  talking.    

Lighting  

You  need  to  be  seen,  good  lighting  will  not  only  allow  people  to  see  you  but  to  give  you  a  more  professional  look.  If  you  are  inside  use  lighting  that  allows  you  to  be  seen  clearly.    

If  you  are  outside  try  not  to  stare  into  direct  sunlight  or  you  will  not  be  able  to  read  comments  and  you  will  squint.    

Background

What  is  seen  behind  you  in  your  broadcasts  is  important.  You  can  use  it  to  promote  your  business  or  to  set  the  mood  for  your  broadcast.  

Image  (hair/makeup/clothes)

You  can  just  be  yourself  when  you  are  broadcasting.  If  people  want  to  connect  with  you  and  you  have  a  great  message  to  share  they  will  listen  to  you  regardless  of  what  you  are  wearing.    

However  think  about  the  image  you  want  to  have  in  the  public  eye  and  what  makes  you  feel  happy.  Whatever  you  choose  make  sure  that  you  are  authentic  and  consistent.  

Notes

It  is  easy  to  get  talking  on  a  broadcast  and  completely  lose  track  of  what  you  were  going  to  say  or  forget  to  bring  up  an  important  point.  Notes  are  a  must  in  order  to  make  sure  you  deliver  the  value  that  you  promised  in  your  title  and  topic.  

DON’T  try  to  write  it  all  out.  There  is  nothing  worse  than  someone  just  reading  notes.  Have  key  points  and  then  allow  the  conversation  to  evolve.  It  is  “social  media”  after  all.  

Camera  angles

Let’s  face  it  we  all  look  better  from  certain  angles  and  not  from  others.  No  one  wants  to  look  up  your  nose  the  whole  time  so  please  set  up  your  phone  in  the  camera  mode  before  you  go  live  to  check  what  angle  suits  you  best.    

I  prefer  my  camera  to  be  up  high  tilted  down  to  not  only  make  my  face  look  thinner  but  so  that  I  am  also  looking  up  when  I  speak  to  people  not  looking  down  on  them.  It  also  allows  you  to  easily  read  the  comments  that  people  leave.  It  is  the  interaction  that  will  have  them  sticking  around  longer  to  get  to  know  you  and  build  the  relationship.  

Stand

If  you  are  using  your  phone  or  mobile  device  to  broadcast  a  stand  or  tripod  is  a  must.  Not  only  with  this  allow  you  to  be  hands  free  but  it  also  allows  you  to  set  up  and  be  consistent  throughout  your  entire  broadcast.    

Call  to  action

Do  you  want  your  viewers  to  do  something?  For  example  “like”  your  Facebook  page  or  signup  for  a  free  gift?  If  so  you  need  to  have  a  call  to  action  with  every  broadcast.    

Cue  cards

Cue  cards  can  be  valuable  on  live  broadcasts  for  a  number  of  reasons.  

•They  can  show  people  the  web  address  that  you  want  them  to  visit,    •They  can  promote  a  person,    •Product  or  service    •Which  a  longer  broadcasts  they  can  represent  where  a  different  piece  of  information  begins.      

What  ever  you  use  them  for  they  are  great  to  get  your  information  across  and  if  you  want  people  to  remember  that  information  on  the  card  make  sure  you  tell  them  to  take  a  screen  shot.  

Signs

If  you  are  broadcasting  in  the  landscape  mode  or  further  away  from  the  screen  there  is  room  to  have  signs  to  promote  your  business  behind  you.

Bio

Your  bio  is  a  very  valuable  piece  of  real-­‐estate.  This  is  where  you  introduce  yourself  and  how  you  can  help  them.  It  let’s  them  know  why  they  would  want  to  listen  to  you.  This  is  very  important  for  you  whether  you  are  broadcasting  or  simple  watching  others.    

Make  it  simple,  clear,  engaging  and  if  you  can  add  a  call  to  action  including  a  link  to  your  website.  Simple  things  make  the  biggest  difference.  

ConNidence  

This  is  one  thing  that  can  be  a  little  tricky  but  you  need  to  take  a  deep  breath  and  believe  that  you  belong  there  in  front  of  the  camera.  

We  all  suffer  from  doubt  and  being  harsh  on  ourselves  but  you  can  simply  set  that  aside  if  you  “Why”  is  big  enough.  The  more  broadcasting  you  do  the  easier  it  gets.    

You  have  a  story,  message  and  need  to  make  a  difference  so  to  get  that  out  into  the  world  we  may  need  to  fake  a  bit  of  conAidence  before  it  feels  natural  to  you.  

Knowledge  of  technology

Going  live  can  be  really  easy  once  you  know  how  to  use  the  technology.    Grab  a  simple  guide  and  give  it  a  whirl.  If  it  is  the  Airst  time  you  use  it  make  sure  that  you  give  it  a  practice  run  before  you  put  your  best  effort  forward.  Get  familiar  with  the  buttons  and  the  information  that  you  need  in  order  to  make  it  one  less  thing  off  you  mind  when  you  really  start  building  your  presence  with  live  broadcasting.       Introduction

Having  a  clear  and  precise  introduction  is  a  must.  You  should  be  able  to  tell  the  people  on  your  broadcast  who  you  are,  who  you  help  and  what  they  can  expect  from  you.  You  will  need  to  repeat  this  many  times  (sometimes  even  multiple  times  per  broadcast)  so  if  you  don’t  have  it  clear  in  a  way  you  can  remember  it  and  be  remembered  for  it.    You  must  do  this  before  you  start.

Share  CTA  (call  to  action)  

The  best  way  to  get  people  to  your  broadcast  is  by  asking  people  to  share  or  to  invite  their  followers.  This  is  like  a  third  party  endorsement  of  you  and  what  you  have  to  offer.  If  someone  likes  your  message  then  they  will  want  their  followers  to  share  and  if  those  followers  trust  them  they  will  come.  Most  people  will  not  do  this  on  their  own  so  you  have  to  remind  them  and  make  sure  you  thank  them  for  it.  

Follow  CTA  (call  to  action)  

If  someone  new  comes  on  your  broadcast  you  want  to  make  sure  they  follow  you  or  once  they  leave  they  may  forget  who  you  are  and  the  great  value  you  have  to  offer.  Just  like  the  share  CTA,  you  have  to  remind  them  and  ask.  

Something  simple  like  “If  you  are  enjoying  this  broadcast  please  make  sure  your  are  following  me  so  I  can  bring  more  quality  information  to  you

Props  CTA  (call  to  action)  

Sometimes  we  can  doubt  if  the  information  we  are  bringing  is  actually  being  understood  and  appreciated.  One  of  the  ways  you  can  do  this  is  by  getting  hearts  on  periscope  and  high  Aives  on  blab.  

Just  like  with  everything  else  if  you  want  it  you  will  have  to  ask!!!      

A  simple  “If  you  like  what  you  are  hearing,  please  hit  the  hearts  to  let  me  know”  or  just  a  thankyou  to  those  who  are  doing  what  you  want  them  to  do.  The  rest  will  follow  because  they  want  to  make  you  happy  too.  

Katch

Periscope  broadcasts  expire  after  24  hours  so  it  is  good  to  have  a  backup  just  in  case  you  want  to  keep  them.  You  can  have  this  by  signing  up  to  http://katch.me  and  linking  it  with  you  periscope  account.  This  allows  you  to  keep  your  broadcast  available  long  past  24  hours.    

*note:  if  there  is  a  broadcast  you  want  to  never  see  the  light  of  day  again  make  sure  you  delete  it  from  you  katch  account  as  well  as  your  periscope  account.  

Fullscope

Having  analytics  to  track  the  activity  on  your  periscope  broadcasts  helps  you  also  to  see  what  is  working  and  what  needs  improving.    It  is  also  a  helpful  tool  for  you  to  use  to  follow  up  with  the  people  who  have  spent  time  on  your  live  broadcasts.  

To  get  you  free  account  visit  http://fullscope.tv

Press  Record

It  is  a  very  simple  thing  that  can  be  easily  over  looked.  Periscope  automatically  records  your  broadcasts  however  blab  requires  you  to  press  record.    

Support

It  can  be  very  scary  starting  out  with  LIVE  broadcasting.  Having  a  support  system  to  help  you  to  embrace  your  fears  and  do  it  anyway  is  a  must  have.  Joining  groups  like  Perigirls  or  Peridudes  can  really  help  you.    

You  can  also  tell  some  of  your  favourite  broadcasters  or  the  friends  you  have  made  that  you  will  be  going  live  and  you  will  be  amazed  at  the  support  that  is  available  to  you.  

Your  Message  &  Story This  is  your  chance  to  share  your  story  and  your  message.  Know  what  your  purpose  is  and  what  you  want  to  set  your  broadcasts  up  to  achieve  is  not  necessary  but  is  a  fantastic  thing  if  you  are  in  this  for  the  long  run.

Final  thoughts…  

Be  the  type  of  broadcaster  that  you  like  to  spend  time  with.  If  you  want  people  to  leave  hearts  and  interact  with  you,  do  that  with  other  people.  There  are  many  ways  to  stand  out  without  being  live,  just  make  sure  you  are  using  your  time  in  the  best  way  possible  because  it  is  the  one  thing  that  you  can  never  get  back.  

I  look  forward  to  seeing  you  LIVE  and  hearing  your  message!!

Hello. I have created this book to help you create a Supercast!!

It is up to you to don your cape and take action. If you have any questions at all please contact me. I want to hear them no matter how silly you feel they are.

Now let’s FLY! Copyright © 2015 Amanda Robins

www.AmandaRobins.com www.SuperfyHQ.com

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the author.

Limit of Liability/Disclaimer of Warranty: This playbook is for entertainment purposes only. The author and publisher do not warrant the performance, effectiveness or applicability of any of the methods within this playbook. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties.