Knowledge Transfer | Accelerating Innovation V. Nilsen Introduction to Business Models Vetle Nilsen.
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Transcript of Knowledge Transfer | Accelerating Innovation V. Nilsen Introduction to Business Models Vetle Nilsen.
Knowledge Transfer | Accelerating Innovation V. Nilsen
Introduction to Business ModelsVetle Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Entrepreneurship Meet-Up
Provide CERN people interested in innovation and entrepreneurship with an
arena for discussion and learning
Knowledge Transfer | Accelerating Innovation V. Nilsen
Upcoming topics
Meet-up #4: Topic TBA, May 13th
Meet-up #5: Open Presentations, May 27th
Meet-up #6: CTI training and support for Entrepreneurs,Björn Ingell, June 10th
Knowledge Transfer | Accelerating Innovation V. Nilsen
“We should have a meeting room for initial discussions,
then have a beer afterwards”- Participant
Knowledge Transfer | Accelerating Innovation V. Nilsen
KT Half Day TrainingTopics• Introduction to Intellectual Property• Basics of Contracts for KT• Entrepreneurship at CERN• Examples of Knowledge Transfer Projects
Next Session 29th of May 08:30-12:30
Sign up in the training catalogue
Knowledge Transfer | Accelerating Innovation V. Nilsen
Topics
IP
CERN te
ch.p
ortfo
ilio
Busines
s Plans
Busines
s mod
els
Tech
tren
ds
Ventu
re cap
ital
Angel In
vestor
s
Open
Inno
vatio
n
Team
Building
Prod
uct D
esign
Sales T
echn
ique
Entre
pren
eurs
' exp
erienc
es
All of t
he a
bove
0
1
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Knowledge Transfer | Accelerating Innovation V. Nilsen?What is the only necessary condition for a business
Knowledge Transfer | Accelerating Innovation V. Nilsen
Business Models
Knowledge Transfer | Accelerating Innovation V. Nilsen
Business model is a buzzword that everybody used (or overused) during the dotcom boom.
In fact, poorly thought out business models were the downfall of many dotcoms.
However, the business model dates back to the earliest days of business; it merely describes the way in which a company makes money.
www.investopedia.com
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Source: Business Model Generation, A. Osterwalder
Knowledge Transfer | Accelerating Innovation V. Nilsen
Value PropositionWhat distinguish your business from the competitor? What is the value you provide the customer?• Newness• Performance • Customization• "getting the job done” • Design • Brand/status • Price• Risk reduction• Convenience/usability
Knowledge Transfer | Accelerating Innovation V. Nilsen
Value Proposition
Knowledge Transfer | Accelerating Innovation V. Nilsen
Customer SegmentsWho are your main customers?• Mass Market• Niche • Segments• Multi-Sided
Knowledge Transfer | Accelerating Innovation V. Nilsen
ChannelsHow do you distribute the value proposition to your customers? • Online• Retail Stores• Partners• App
Knowledge Transfer | Accelerating Innovation V. Nilsen
Customer RelationshipWhat is the relationship the business have with its customers?• Personal Assistance• Dedicated Personal
Assistance• Self Service• Automated Services• Communities• Co-creation
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesThe most important activities in executing a company's value proposition
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ResourcesThe resources that are necessary to create value for the customer• Human• Financial• Physical • Intellectual
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key PartnersWhich partners are necessary for making the business work?
Knowledge Transfer | Accelerating Innovation V. Nilsen
Revenue StreamHow the company makes income• Selling a product• Usage Fee• Subscription• Renting/Leasing• Licensing• Brokerage Fees• Advertising
Knowledge Transfer | Accelerating Innovation V. Nilsen
Cost StructureWhat are the cost associated with running the business and how does it scale with sales• Fixed Costs • Variable Costs • Economies of Scale• Economies of Scope
• Cost-Driven vs. Value-Driven
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Exercise
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Content owners
Content Providers
Distribution platform
Easy access to content
when you want it
Online
People who binge watch
tv shows
Digital platform
SubscriptionRoyalties Salaries Bandwidth
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Travel networks
Platform maintenance
Brand
Cheap way of getting an unique
travel experience
Online
Online community
Travelers
% FeePlatform
costs
Home owners
Phone support
Insurance
Platform
Customer support
Payment providers
Rent out your extra
space
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Payment providers
Marketing
Platform development
Support
Brand
Trust
Platform
Exchange money from
one currency to another at
better rates
Online support
Web platform
People living/workin
g abroad
Frequent users of
exchange services
% FeePlatform development Support Insurances
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Publishers
Maintaining platform
Warehouses
Price
Online Platform
Amazon.com
SalesPlatform, Logistics, Marketing, Physical Storage,
Suppliers and manufacturers
Network of sellers
Logistics
Marketing
Brand
Platform
Selection
Convenience/Speed
Mass market
Online and phone
support
Commission on sales
Subscription
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Content Providers
Advertising sales and analytics
Users
Brand
Platform
Platform development and
maintenance Connect with friends, share
content …
Reach a specific target group with your advertising
Facebook adds, Facebook pages
Online Internet Users
Advertisers and marketers
Small businesses
Add Revenue
Bandwidth Sales
Platform
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Suppliers
Appliance producers
Production
Logistics
Sales
Price
Simplicity
Customization
Convenience
Brand
Physical Resources
Communities
Self-service
IKEA
Web sales
Individuals
Businesses
Product sales
ProductionMarketing and sales
Knowledge Transfer | Accelerating Innovation V. Nilsen
Basic Models
• Brokerage• Bundling• Crowdsourcing• Disintermediation• Freemium• Leasing• Low-touch
• Pay as you go• Razor/blades• Product to service• Standardization• Subscription• Negative operating
cycle
Source: Seizing the white space, Mark Johnson
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
ManufacturersRetailers
Brand Patents
People who shave
Clean Shave
Simple
Razor Handle
Blades
Built-in “lock-in”
Retail
MarketingR&DLogistics
MarketingManufacturingLogistics, R&D Blades
Razor Handle
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Knowledge Transfer | Accelerating Innovation V. Nilsen
Knowledge Transfer | Accelerating Innovation V. Nilsen
Building your own business models
Knowledge Transfer | Accelerating Innovation V. Nilsen
Key ActivitiesKey Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer Relationships
Channels
Customer Segments
Knowledge Transfer | Accelerating Innovation V. Nilsen
Source / Learn more
Knowledge Transfer | Accelerating Innovation V. Nilsen
Feel free to contact me:[email protected]
cern.ch/knowledgetransfer