Knowledge poweredaudienceengagement public
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Shifting Paradigms: Knowledge Powered Audience Engagement
Ying Li
Chief Data Scientist, Parllay
Ying Li
Chief Data Scientist, Parllay
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Data Science and Computational Advertising
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Data Science and Computational Advertising
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Data Science and Computational Advertising
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Data Science and Computational Advertising
“…make online advertising
even more relevant and
useful by using additional (to
search) information about the
websites people visit. …”
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Data Science and Computational Advertising
“…make online advertising
even more relevant and
useful by using additional (to
search) information about the
websites people visit. …”
“… find precisely
the consumer you
are looking for”
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Data Science and Computational Advertising
“…make online advertising
even more relevant and
useful by using additional (to
search) information about the
websites people visit. …”
“… find precisely
the consumer you
are looking for”
“… focusing your campaign
on … audience … interested
in the areas of your products
and services.
![Page 9: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/9.jpg)
Data Science and Computational Advertising
“…make online advertising
even more relevant and
useful by using additional (to
search) information about the
websites people visit. …”
“… find precisely
the consumer you
are looking for”
“… focusing your campaign
on … audience … interested
in the areas of your products
and services. hundreds of millions of users
billions of impressions
terabytes of raw data
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Observational Analysis of Audience Behavior
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Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
![Page 12: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/12.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
![Page 13: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/13.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
![Page 14: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/14.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Hard to predict more details
• Science discipline = Data Mining
• Music genre = U2
• School = private school for son
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
![Page 15: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/15.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Hard to predict more details
• Science discipline = Data Mining
• Music genre = U2
• School = private school for son
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
Very possible to get wrong
• Gambler
![Page 16: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/16.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Hard to predict more details
• Science discipline = Data Mining
• Music genre = U2
• School = private school for son
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
Very possible to get wrong
• Gambler
![Page 17: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/17.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Hard to predict more details
• Science discipline = Data Mining
• Music genre = U2
• School = private school for son
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
Very possible to get wrong
• Gambler
![Page 18: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/18.jpg)
Observational Analysis of Audience Behavior 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00
jo ann
12/12/10 21:02
craft supplies
12/27/10 16:12
bellevue square hours
12/20/10 17:52
yahoo labs
12/20/10 19:13
harrah's
12/20/10 19:14
harrah's entertainment
12/20/10 22:59
delicious
12/28/10 23:27
zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54
schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Easy to predict
• Interests
Music
Science
School
Craft
• Language
English, Chinese
• Religion
Christianity
Hard to predict more details
• Science discipline = Data Mining
• Music genre = U2
• School = private school for son
Possible but harder to infer
• Applying for school
• Craft supply for Origami
• Nordstrom Quarterly Shopper –
through data enrichment
Very possible to get wrong
• Gambler
Impossible to predict any future interests
• Tech Hobbyist
![Page 19: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/19.jpg)
Data, Math, Algorithmic Engines
![Page 20: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/20.jpg)
Data, Math, Algorithmic Engines
![Page 21: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/21.jpg)
Data, Math, Algorithmic Engines
Tech Hobbyist
![Page 22: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/22.jpg)
Data, Math, Algorithmic Engines
• Find the audience
Tech Hobbyist
![Page 23: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/23.jpg)
Data, Math, Algorithmic Engines
• Find the audience
Tech Hobbyist
![Page 24: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/24.jpg)
Data, Math, Algorithmic Engines
• Find the audience
Tech Hobbyist
![Page 25: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/25.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience
Tech Hobbyist
![Page 26: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/26.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience
Tech Hobbyist
![Page 27: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/27.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience
Tech Hobbyist
![Page 28: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/28.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience
Tech Hobbyist
![Page 29: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/29.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory
Tech Hobbyist
![Page 30: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/30.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory • Optimize inventory
Tech Hobbyist
![Page 31: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/31.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory • Optimize inventory • Test: A/B or multivariate
Tech Hobbyist
![Page 32: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/32.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory • Optimize inventory • Test: A/B or multivariate • Analyze:
• In-segment or out-segment • Before and after
Tech Hobbyist
![Page 33: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/33.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory • Optimize inventory • Test: A/B or multivariate • Analyze:
• In-segment or out-segment • Before and after
Tech Hobbyist
![Page 34: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/34.jpg)
Data, Math, Algorithmic Engines
• Find the audience • Expand the audience • Validate the audience • Forecast inventory • Optimize inventory • Test: A/B or multivariate • Analyze:
• In-segment or out-segment • Before and after
• Do it all at scale
Tech Hobbyist
![Page 35: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/35.jpg)
Reason to Be Excited: Data of Engagement
![Page 36: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/36.jpg)
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00 jo ann
12/12/10 21:02 craft supplies
11/27/10 21:30 9633 vineyard crest
12/27/10 16:12 bellevue square hours
12/20/10 17:52 yahoo labs
12/20/10 19:13 harrah's
12/20/10 19:14 harrah's entertainment
12/20/10 22:59 delicious
12/28/10 23:27 zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54 schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Reason to Be Excited: Data of Engagement 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
![Page 37: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/37.jpg)
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00 jo ann
12/12/10 21:02 craft supplies
12/27/10 16:12 bellevue square hours
12/20/10 17:52 yahoo labs
12/20/10 19:13 harrah's
12/20/10 19:14 harrah's entertainment
12/20/10 22:59 delicious
12/28/10 23:27 zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54 schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Reason to Be Excited: Data of Engagement 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
![Page 38: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/38.jpg)
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00 jo ann
12/12/10 21:02 craft supplies
12/27/10 16:12 bellevue square hours
12/20/10 17:52 yahoo labs
12/20/10 19:13 harrah's
12/20/10 19:14 harrah's entertainment
12/20/10 22:59 delicious
12/28/10 23:27 zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54 schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Reason to Be Excited: Data of Engagement 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
![Page 39: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/39.jpg)
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00 jo ann
12/12/10 21:02 craft supplies
12/27/10 16:12 bellevue square hours
12/20/10 17:52 yahoo labs
12/20/10 19:13 harrah's
12/20/10 19:14 harrah's entertainment
12/20/10 22:59 delicious
12/28/10 23:27 zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54 schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Reason to Be Excited: Data of Engagement 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
![Page 40: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/40.jpg)
12/22/10 5:29 rosetta inpharmatics closing
12/9/10 5:04 overlake school
12/12/10 21:00 jo ann
12/12/10 21:02 craft supplies
12/27/10 16:12 bellevue square hours
12/20/10 17:52 yahoo labs
12/20/10 19:13 harrah's
12/20/10 19:14 harrah's entertainment
12/20/10 22:59 delicious
12/28/10 23:27 zune download
1/3/11 18:25 psalm 90
1/3/11 18:28 bible in one year chart
11/22/10 14:54 schoolreport.org
1/2/11 23:10 automatic labeler
1/3/11 6:05 origami dragon
12/27/10 6:25 能权力
12/27/10 6:25 百普力
12/27/10 6:27 enteral nutritional suspension
Reason to Be Excited: Data of Engagement 12/4/10 17:53 pondora
12/23/10 18:43 linkedin
12/23/10 18:55 complaint free world
12/23/10 19:27 isee practice test
12/23/10 19:47 free isee practice tests
11/20/10 19:16 univercity village
12/29/10 7:04 eric schadt
12/18/10 17:37 in search of excellence
12/29/10 20:02 road conditions
12/29/10 20:02 seattle traffic
12/11/10 20:27 vineyard crest bellevue
11/30/10 17:37 eric schadt
12/21/10 22:19 eric schist eqtl
12/21/10 22:19 eric schmidt qtl
12/22/10 4:52 eric schist
12/22/10 4:53 eric schist
12/22/10 4:53 +eric schist
12/22/10 4:54 +eric schist
12/22/10 4:55 eqtl
12/22/10 4:59 eqtl schist
![Page 41: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/41.jpg)
New Opportunities with Connected Data
![Page 42: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/42.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
![Page 43: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/43.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference
![Page 44: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/44.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
![Page 45: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/45.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
![Page 46: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/46.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
• Semantified content • Wikipedia, Freebase, Khan Acadamy, …
![Page 47: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/47.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
• Semantified content • Wikipedia, Freebase, Khan Acadamy, …
![Page 48: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/48.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
• Semantified content • Wikipedia, Freebase, Khan Acadamy, …
• Real world context awareness
![Page 49: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/49.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
• Semantified content • Wikipedia, Freebase, Khan Acadamy, …
• Real world context awareness • Where you are, who you are with, what
resources are around you
![Page 50: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/50.jpg)
Location
Opinions
People Time
New Opportunities with Connected Data
• Knowledge sources and inference • Audience graph
• Entity graph, Knowledge graph
• Semantified content • Wikipedia, Freebase, Khan Acadamy, …
• Real world context awareness • Where you are, who you are with, what
resources are around you
• Ability to close the loop • Dynamic Data
• Shared opinion
• Instant feedback
• From behavior observation to experimentation
![Page 51: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/51.jpg)
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
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Wisdom
Collective
application of
knowledge in
action
Knowledge
Experience, values, context applied to a
message
Information
A message meant to change receiver’s perception
Data
Discrete, objective facts about an event
Adding Value: • Contextualized
• Categorized
• Calculated
• Corrected
• Condensed
Adding Value: • Comparison
• Consequence
• Connections
• Conversations
Adding Value: • Action-oriented
• Measurable
efficiency
• Wiser decisions
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
![Page 53: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/53.jpg)
Wisdom
Collective
application of
knowledge in
action
Knowledge
Experience, values, context applied to a
message
Information
A message meant to change receiver’s perception
Data
Discrete, objective facts about an event
Adding Value: • Contextualized
• Categorized
• Calculated
• Corrected
• Condensed
Adding Value: • Comparison
• Consequence
• Connections
• Conversations
Adding Value: • Action-oriented
• Measurable
efficiency
• Wiser decisions
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
Banner ads
Search Ads
Re-messaging
![Page 54: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/54.jpg)
Wisdom
Collective
application of
knowledge in
action
Knowledge
Experience, values, context applied to a
message
Information
A message meant to change receiver’s perception
Data
Discrete, objective facts about an event
Adding Value: • Contextualized
• Categorized
• Calculated
• Corrected
• Condensed
Adding Value: • Comparison
• Consequence
• Connections
• Conversations
Adding Value: • Action-oriented
• Measurable
efficiency
• Wiser decisions
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
Banner ads
Search Ads
Re-messaging
Contextual ads
BT ads
![Page 55: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/55.jpg)
Wisdom
Collective
application of
knowledge in
action
Knowledge
Experience, values, context applied to a
message
Information
A message meant to change receiver’s perception
Data
Discrete, objective facts about an event
Adding Value: • Contextualized
• Categorized
• Calculated
• Corrected
• Condensed
Adding Value: • Comparison
• Consequence
• Connections
• Conversations
Adding Value: • Action-oriented
• Measurable
efficiency
• Wiser decisions
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
Banner ads
Search Ads
Re-messaging
Contextual ads
BT ads
What would it
look like at this
stage?
![Page 56: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/56.jpg)
Wisdom
Collective
application of
knowledge in
action
Knowledge
Experience, values, context applied to a
message
Information
A message meant to change receiver’s perception
Data
Discrete, objective facts about an event
Adding Value: • Contextualized
• Categorized
• Calculated
• Corrected
• Condensed
Adding Value: • Comparison
• Consequence
• Connections
• Conversations
Adding Value: • Action-oriented
• Measurable
efficiency
• Wiser decisions
Source: Adapted from Liebowitz, (2003)
The Wisdom Pyramid
Banner ads
Search Ads
Re-messaging
Contextual ads
BT ads
What would it
look like at this
stage?
Knowledge Powered
Audience Engagement
![Page 57: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/57.jpg)
Key Components
![Page 58: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/58.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Key Components
![Page 59: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/59.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Key Components
![Page 60: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/60.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Key Components
Ontology
Entity Graph
User Graph
Dim 1
Int Attr1
Int Attr2
Bool Attr3
Dim 2
Int Attr1
Int Attr2
Bool Attr3
Int Attr 4
Dim 3
Int Attr1
Int Attr2
Dim 4
Int Attr1
Int Attr2
Bool Attr3
Char Attr4 Dim 5
Int Attr1
Int Attr2
Bool Attr3
Fact
Dim Keys
Int Meas1
Int Meas2
Float Meas3
Dimensional Index
Inference Engines
![Page 61: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/61.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Key Components
Ontology
Entity Graph
User Graph
Dim 1
Int Attr1
Int Attr2
Bool Attr3
Dim 2
Int Attr1
Int Attr2
Bool Attr3
Int Attr 4
Dim 3
Int Attr1
Int Attr2
Dim 4
Int Attr1
Int Attr2
Bool Attr3
Char Attr4 Dim 5
Int Attr1
Int Attr2
Bool Attr3
Fact
Dim Keys
Int Meas1
Int Meas2
Float Meas3
Dimensional Index
Inference Engines
![Page 62: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/62.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Content Recommendation
Engines
Key Components
Ontology
Entity Graph
User Graph
Dim 1
Int Attr1
Int Attr2
Bool Attr3
Dim 2
Int Attr1
Int Attr2
Bool Attr3
Int Attr 4
Dim 3
Int Attr1
Int Attr2
Dim 4
Int Attr1
Int Attr2
Bool Attr3
Char Attr4 Dim 5
Int Attr1
Int Attr2
Bool Attr3
Fact
Dim Keys
Int Meas1
Int Meas2
Float Meas3
Dimensional Index
Inference Engines
![Page 63: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/63.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Content Recommendation
Engines
Key Components
Ontology
Entity Graph
User Graph
Dim 1
Int Attr1
Int Attr2
Bool Attr3
Dim 2
Int Attr1
Int Attr2
Bool Attr3
Int Attr 4
Dim 3
Int Attr1
Int Attr2
Dim 4
Int Attr1
Int Attr2
Bool Attr3
Char Attr4 Dim 5
Int Attr1
Int Attr2
Bool Attr3
Fact
Dim Keys
Int Meas1
Int Meas2
Float Meas3
Dimensional Index
Inference Engines
![Page 64: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/64.jpg)
Web
Structured Data
Unstructured Data
Data Sources
Ontology,
Schema
mapping
Classification
engine
Entity, facts,
events,
relationship
Sentiment,
opinion
Semantic Engines
Knowledge Extractors
Content Recommendation
Engines
Feedback Loop
Key Components
Ontology
Entity Graph
User Graph
Dim 1
Int Attr1
Int Attr2
Bool Attr3
Dim 2
Int Attr1
Int Attr2
Bool Attr3
Int Attr 4
Dim 3
Int Attr1
Int Attr2
Dim 4
Int Attr1
Int Attr2
Bool Attr3
Char Attr4 Dim 5
Int Attr1
Int Attr2
Bool Attr3
Fact
Dim Keys
Int Meas1
Int Meas2
Float Meas3
Dimensional Index
Inference Engines
![Page 65: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/65.jpg)
Entities and Semantics
![Page 66: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/66.jpg)
Entities and Semantics
![Page 67: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/67.jpg)
Entities and Semantics • Entity – of independent existence
![Page 68: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/68.jpg)
Entities and Semantics • Entity – of independent existence
Raspberry Pi
Pong
Lego
Erlang
![Page 69: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/69.jpg)
Entities and Semantics • Entity – of independent existence
Raspberry Pi
Pong
Lego
Erlang
![Page 70: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/70.jpg)
Entities and Semantics • Entity – of independent existence
• Semantics – assign meaning to data
Raspberry Pi
Pong
Lego
Erlang
![Page 71: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/71.jpg)
Entities and Semantics • Entity – of independent existence
• Semantics – assign meaning to data
Raspberry Pi
Pong
Lego
Erlang
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Pong
Lego
Erlang
Functional
language
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Entities and Semantics • Entity – of independent existence
• Semantics – assign meaning to data • Using statistics to associate meaning with concepts,
entities & user actions
• Use ontologies that describe them in a domain
Raspberry Pi
Pong
Lego
Erlang
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Pong
Lego
Erlang
Functional
language
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Recommender systems
![Page 74: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/74.jpg)
Recommender systems
User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 75: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/75.jpg)
Recommender systems
Recommendation Engine
User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 76: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/76.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 77: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/77.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 78: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/78.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 79: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/79.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 80: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/80.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 81: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/81.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model
![Page 82: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/82.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
![Page 83: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/83.jpg)
Recommender systems
Recommendation Engine
Ranked product list User Profile &
contextual parameters
Community data
Product features
Knowledge Model Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
ML
![Page 84: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/84.jpg)
Putting it together: discovery and anticipation
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Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 86: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/86.jpg)
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 87: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/87.jpg)
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 88: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/88.jpg)
Robotics
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 89: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/89.jpg)
Robotics
Robotics
Hardware
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 90: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/90.jpg)
Robotics
Robotics
Hardware
Robot kit
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 91: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/91.jpg)
Robotics
Robotics
Hardware
Arduino
Robot kit
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Putting it together: discovery and anticipation
![Page 92: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/92.jpg)
Robotics
Robotics
Hardware
Arduino
Robot kit
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Unsupervised Prediction
Putting it together: discovery and anticipation
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Robotics
Robotics
Hardware
Arduino
Robot kit
Construction
toy
Game Arcade
game
Single-board
computer
Raspberry Pi
Ying
Jon
Pong
Lego
Erlang
Functional
language
Unsupervised Prediction
Putting it together: discovery and anticipation
![Page 94: Knowledge poweredaudienceengagement public](https://reader036.fdocuments.in/reader036/viewer/2022081404/559ebb7d1a28ab892a8b465f/html5/thumbnails/94.jpg)
In Summary
• Connected data
• Semantified content
• Feedback loop enabled machine learning
• Knowledge driven content recommendation
• Audience centric content curation
• At-scale continuous audience engagement
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Thank you
Dr.Ying Li
Chief Data Scientist, Parllay