Knowledge Industry Partnership Launched April 8, 2003
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Transcript of Knowledge Industry Partnership Launched April 8, 2003
GREATER PHILADELPHIA’S KNOWLEDGE INDUSTRY PARTNERSHIP
Knowledge Industry Partnership Launched April 8, 2003
COLLEGES & UNIVERSITIES
TOURISM
ECONOMIC DEVELOPMENT
CIVIC/REGION
CORPORATIONS
ENTREPRENEURSHIP
Student Yield Visitor & Student Spending
Graduate Retention Perceptions & Vibrancy Workforce Development New Companies
Different objectives. A shared focal point.
Who Benefits:
Philadelphia’s Knowledge Industry Partnership
Just some ways higher ed.impacts Pennsylvania . . .
DIRECT SPENDING
$ 13.2 billion annually
STUDENT POPULATION
609,521 students
ANNUAL GRADUATES
125,000 degrees awarded
FOREIGN STUDENTS
24,470 in 2002-03
NET IMPACT
$ 626.9 million annually
OUT MIGRATION #46
- 17,384 PA freshmen
IN MIGRATION #2
+ 29,221 OOS students
NET IN MIGRATION #2
+ 11,837 new students per class
Higher Education – one of PA’s key industries
(Erie)
(State College)
(Harrisburg)
(Scranton-Wilkes-Barre)
(Lancaster)
(Reading)
Major initiatives underwaySome activity or potential
Philadelphia’s Knowledge Industry Partnership
What is KIP:A broad based coalition of Greater Philadelphia civic, government, business, and higher education leaders . . .
The Scope of KIP:
3-year, $7.8 million initiative to “createpositive first-hand experiences – early and often – throughout the entire student life cycle …”
Visit
ApplyEnroll
StayATTR
AC
TIO
N ATTRACT ENGAGE RETAIN
Graduate
The Student Life Cycle
“Two times when their bags are packed…”
2. When they graduate.
1. When they head off to college.
Out-of-state Freshmen
1. NY 31,830
2. PA 29,221
3. MA 25,167
4. FL 23,077
5. CA 21,656
6. TX 16,277
Top Cities for Singles
1. Austin
2. Denver / Boulder
3. Boston
4. Wash./Baltimore
5. Atlanta
14. Philadelphia
NCHEMS 2002 Data Forbes Magazine, June - 2003
Philadelphia’s Knowledge Industry Partnership
Key success measures:
1. ATTRACT Yield
2. ENGAGE Off-Campus experiences
3. RETAIN Graduate retention
Long-term outcomes: Increase young person population
Boost college-educated workforce
Jump-start entrepreneurship
1The College
Selection Process
2The Enrolled
Student Experience
3The After-College
Decision
MANAGING PARTNER
David Thornburgh – Pennsylvania Economy League
ATTRACT
Meryl Levitz Greater Philadelphia Tourism
Marketing Corporation
KIP CHAIR
James P. Gallagher – Philadelphia University
ENGAGE
Stephanie Naidoff Philadelphia Commerce Department
RETAIN
Richard Bendis Innovation Philadelphia
LEAD PARTNERS
Philadelphia’s Knowledge Industry Partnership
Campus Visit / Philadelphia
1The College
Selection Process
2The Enrolled
Student ExperienceThe After-College
Decision
ATTRACT ENGAGE RETAIN
Attracting more talent to the
region
3
Campus Visit/Philadelphia
Life Science
CreativeArts
Business / IT
Field-specific Brochures
Korean
Spanish
English
Japanese
International StudentRecruitment
National Advertising Campaign
Award-winning Public Relations Program
1The College
Selection Process
2The Enrolled
Student ExperienceThe After-College
Decision
ATTRACT ENGAGE RETAIN
Connecting students with the
community
3
Campus Philly
Campusphilly.org
Campus Philly Kick-Off
student zones
AVENUE OF THE ARTS
CH
INA
TO
WN
University Square
King of Prussia
OLD
C
ITY
SOUTH STREET
Penn
’s La
nd
ing
Manayunk
Rittenhouse Square
UNIVERSITY CITY
Peddler’s Village
Italian
M
ark
etNew
Hope
VALLEY FORGE
Chestnut Hill
Regional Student Programs
12
1The College
Selection Process
2The Enrolled
Student Experience
3The After-College
Decision
ATTRACT ENGAGE RETAIN
Retaining a young, educated
workforce
Career Philly
Program Goal:
5,000 new internships
Internships in a Box
Careerphilly.org
October 6, 2004
140 Employers 1000+
Students
CareerPhillyinternship fairs
What the research tells us...
KIP Survey of Recent College Graduates:
64% of all graduates stayed in region (2003)
Region retained 86% of natives, 29% of non-natives
1. Boston: Overall retention 50%; 76% of natives retained and 42% of non-natives retained
What keeps students in the region after graduation:
INTERNSHIPS: 64% of all students who interned locally chose to stay in the region after graduation
ACADEMIC FOCUS: IT, health sciences, and visual & performing arts
PERSONAL CONNECTION: 60% of non-natives who stayed after graduation rated the region an 8 or higher (out of 10)
PRACTICAL MATTERS: 60% of students who rank “affordability” as important and 54% of students who rank “housing (availability and value)” as important stayed
GREATER PHILADELPHIA’S KNOWLEDGE INDUSTRY PARTNERSHIP