Knowing Twitter

8/13/2019 Knowing Twitter

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XMBA 24ITM VASHI

Avinash DubeyMadhukar ThoratDilip Panaskar

Fazlur RehmanMayank Mathur


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o Twitter is one of the most popular Social Networking Site(SNS) and Micro-blogging platform .

o Enables its users to share text messages with a length constraintof 140 characters.

o These messages (aka tweets) are publically visible, by default.

o Any user can subscribe to tweets from other users by followingthem.

o Users can tweet through Twitter website or Twitter clients and appsfor desktops, tablets, or smartphones.


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Twitter has four top-level views.

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@username: specify a particular Twitter user

Hashtag (#): tag posts on a given topic

Two special characters

With Twitter, the hashtag has the same purpose as a Blogger feature


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Twitters evolution, 2006-20012


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Twitter (NYSE: TWTR ) Despite not being profitable yet, the companyis looking for a $10.9 billion initial valuation, roughly 9.5 times its 2013sales.According to Bloomberg, Twitter's initial valuation is 27% cheaper

than Facebook's (NASDAQ: FB ) 12.9 times sales multiple for 2014, and29% lower than LinkedIn (NYSE:LNKD ) . However, despite being ahuge force on the Internet with more than 200 million active users, Twitterisn't profitable, reporting a loss of $0.53 per share in the first half of 2013.


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Twitter is an example of a multi-sided platform. It has built an Appecosystem.

Twitter offers API*s that help developers build third party apps.

Twitter for Websites (TfW) allows easy integration of twitter intowebsites with Tweet and Follow buttons.

Search API allows a user to query Twitter content and find tweetsmeeting a search criterion.

REST API allows access to core Twitter objects such as timelines,

status updates, and user information.

Streaming API provides real-time access to Twitter firehose #.

* A # ... "F"


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Search Vendors Twitter licenses full feed ofpublic tweets to search engine vendors suchas Microsoft (Bing Social), Google (GoogleRealtime), and Yahoo.

Device Vendors Twitter partnered withApple to enable deep integration of Twitter iniOS5 mobile operating system for iPad,iPhone, and iPod touch.

Media It has entered into partnerships withcompanies such as Mass Relevance andCrimson Hexagon to help media companiesand brands deliver compelling Twitter

integration to their users more easily.

Mobile operators Twitter has partneredwith Telecom operators across the globe toenable users to send and receive tweets from

mobile phones using SMS.

Twitter Business Goal : Increase the number of users using the service

AttractAttract more advertisers.more advertisers.


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Twitter hasnt yet started offering the option of Display Ads to the advertisers.

o Promoted Accounts Businesses can scale up their follower-base throughPromoted Accounts product. The promoted account appears in search results and

within the Who to Follow section (powered by Twitters account recommendationengine). Promoted Accounts are offered through Cost-Per-Follow (CPF) auction,where a business is charged when a user converts into a follower.

o Promoted Tweets Businesses can promote key messages through Search

Results to the non-followers of their account. Promoted Tweets can also be targetedat followers of a business or at the users having similar profile to that of a follower.Promoted Tweets are offered through Cost-Per-Engagement (CPE) auction, whereengagement is defined as click, favorite, retweet, or reply of a promoted tweet.

o Promoted Trends Businesses can leverage Promoted Trends product to scaleconversations and build mass awareness. Trends reflect hottest topics of discussionduring a moment. They appear next to a users timeline. Promoted Trends appearat the top in the Trends section.


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1. Charge usage :Of course, companies can already use the service for free, howevercharges could mean more-customizable profile pages, a dashboard tomanage followers and tech support.

2. Advertising :Possibly every 10th or 100th tweet was an ad. Graphical ads would reallypop on the text-heavy page.

3. Create a contextual Ad EngineTwitter can take all the language of tweets and have a working profile foruser ... like Gmail.

4. Pro Version:1% to 5% of Twitter users would pay for a version that had perks such asphoto, video and music storage.


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5. Merchandise :Create Twitter merchandise: T-shirts, messenger bags etc.

6. Create Subscription-based groups :

Twitter could charge to be part of an affinity group of people who mightwant to follow a high-profile Twitterer: "Like SRK fans -- get them to payto see what he's thinking.

7. Enable Mobile Payments :

The ability to easily send money to followers or followed users -- or avirtual wallet (i.e. Airtel Money )

8. Charge for AnalyticsSuch a tool could include data about consumer sentiment: What kind of

tone do the tweets have? What elements of a product are most oftencited?

9. Sell it to Google Microsoft or FacebookIt's the social graph. So sell it to someone who needs it.


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Knowing Twitter

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