KNOW TOMORROW MISSION

To unify, amplify and synchronize the voice of Millennials demanding action on climate change

KNOW TOMORROW OBJECTIVES

• Disseminate facts on the science of climate change so that we may KNOW TOMORROW

• Create a viral social media campaign

• Create a national day of action with national media coverage

• Create a youth action network

• Create groundswell of support for US leadership on climate change at UN Climate Change Conference in Paris, November 2015

What We KNOW About Climate Change

• 2014 was the hottest year on record

• 14 of the 15 warmest years on record have all fallen in this century

• The Pentagon warns that climate change poses immediate risks to our national security

National Climatic Data CenterGraph: National Oceanic and Atmospheric Administration, "Global Climate Change Indicators," www.ncdc.noaa.gov

Those Who KNOW . . . Act“We can choose to believe that superstorm Sandy, and the most severe drought in decades, and the worst wildfires some states have ever seen were all just a freak coincidence. Or we can choose to believe in the overwhelming judgment of science – and act before it’s too late.” – President Obama

“Science, accumulated and reviewed over decades, tells us that our planet is changing in ways that will have profound impacts on all of humankind. Those who are already feeling the effects of climate change don’t have time to deny it – they’re busy dealing with it.” – President Obama

“I am often asked what my opinion is on climate change and if I believe it is real. I reply, ‘This isn’t a question of my opinion, it is a matter of science. That is like asking if I believe in a thermometer.” – Dr. Noah Diffenbaugh, Stanford University, Senior Fellow Woods Institute for the Environment

“Climate change is a global threat, touching every region of the world and every sector of the economy. “ – John Holdren, Director White House Office of Science and Technology Policy

"VICTORY WILL BE ACHIEVED WHEN THE PUBLIC IS CONFUSED ON THE SCIENCE OF CLIMATE CHANGE.”

* Internal memo from an Exxon Mobil funded think tank 2002

* Union of Concerned Scientists, ExxonMobil Uses Big Tobacco’s Tactics to Manufacture Uncertainty on Climate Science, Jan 2007

What We Are Up Against

KNOW TOMORROW National Day of Action

October 2, 2015 Students across America will rally under the banner of

“KNOW TOMORROW” to demand action on climate change.

National Day of Action CoverageKNOW Tomorrow will ensure visibility in the media through PR and broadcast partnerships

• Sunshine Sachs PR will ensure national media coverage

• Jasculca Terman Public Affairs will work with student activists and partner organizations to leverage media coverage

• “Years of Living Dangerously” Season 2 episode

• Meteorologists broadcasting from select campuses

KNOW TOMORROW Tool KitKNOW Tomorrow will provide student organizers with assistance in arranging:

• Speakers: Environmental leaders, scientists, student activists

• Music• Press coverage• Live broadcast opportunities• Celebrity involvement • Website• Social media• Signage• Grant funding

School Participation:• Encourage student and faculty

involvement• Host panel discussions and film

screenings on climate related topics

• Incorporate climate change into curriculum on October 2

• Provide faculty advising • Provide logistics support• Deliver online and campus

communications and outreach

Social Media• Influencers will create Know

Tomorrow social media presence and students will spread it virally

• Know Tomorrow will leverage the social media platforms of 21 million students who attend colleges and universities in the US

• #KnowTomorrow Instagram campaign will go viral with the help of a national contest and celebrity engagement

Schools• Participating students from the following schools with new schools being

added every week

Our Partners

Our PartnersKNOW TOMORROW playlist with emerging artists and student bands

Meteorologists broadcast weather reports at select schools

Public Affairs Firms Jasculca Terman and Sunshine Sachs help with student engagement, campus organizing, ensure press coverage and assist with outreach to celebrities for participation at events and in social media

Shepard Fairey will design a poster and graphic for the KNOW TOMORROW campaign

KNOW TOMORROW – New Campaign from Cool Globes

Cool Globes is a 501c-3 non-profit organization created with the mission of raising awareness and inspiring action on climate change

Cool Globes: Hot Ideas for a Cooler Planet public art exhibition 16 cities, 7 countries, 4 continents, translated into 9 languages,

reaching over 10 million people

Geneva, Switzerland

Global Impact

Let’s KNOW TOMORROW

together!

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