Know Their Location, Boost Your Business
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Transcript of Know Their Location, Boost Your Business
![Page 1: Know Their Location, Boost Your Business](https://reader031.fdocuments.in/reader031/viewer/2022030401/58f055f91a28abab668b461b/html5/thumbnails/1.jpg)
Know their location, boost your business. All you need is an IP address.
How IP targeting is impacting the way we reach our customers.
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Let’s be honest: We live in the future.
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There are these little metal rectangles that sit on our desks or fit in our pockets that can instantly
connect us within a fraction of a second to more information than we could ever possibly use.
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That’s awesome.
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(Even if we just use them to look at cat videos on YouTube.)
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Not just for you, but for your business too.
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It means we’re capable of marketing out businesses in new, innovative, really cool ways.
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A perfect example: IP Targeting
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IP-what?
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Well, imagine you’re a marketer.
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Your job is to spread your company’s message out, find the people who are interested, and do
business with them. Lots of business.
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In the old days, the best way to do this was to create a one-size-fits-all message and send it out to
the world.
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Cast a wide net and you’re sure to catch a few fish, right?
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But there’s a BIG problem here.
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You’ll waste a lot of money trying to market to people who simply aren’t interested.
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The hard truth is that your message won’t be relevant to every single person it reaches.
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But what if it could…?
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That’s where IP targeting comes in!
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It gives companies the ability to locate and connect with the audience that matters so they don’t
have to bother everyone else.
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That means your company’s ad dollars become way more efficient… (You’re not wasting money
targeting people who simply won’t be interested.)
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…and your customers are happier. They’re getting relevant content now.
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Happier customers = better business. (It’s not rocket science!)
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But how does it work?
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An IP address is a unique address that your devices use to identify themselves and communicate
across the Internet.
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It’s like a street address, but for the internet.
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It’s nothing more than a few numbers: 174.16.254.99
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But there are ways to figure out where that IP address is geographically located. (That’s IP
geolocation, baby!)
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Isn’t that kind of creepy though?
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Nope. The narrowest location possible (without being sketchy) is a ZIP code. And no other
personally identifiable info is stored with it. (So nobody knows where your doorstep is. Don’t
worry.)
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But for businesses, knowing a customer’s ZIP code can be incredibly useful.
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It allows them to deliver content that’s more personalized, tailored specifically for your target
audiences based on their locations. It makes the customer online experience better.
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Notice how the major weather websites all load your local forecast automatically? That’s IP
targeting!
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Notice how retailers can automatically show you the stores nearest to you? (You guessed it: IP
targeting!)
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There are a million applications. They’re all awesome.
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And it gets even cooler…
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Good IP targeting services give you way more than just location info. Like a user’s connection type
and speed, mobile carrier, domain name, company name, home or business user, and more.
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Wouldn’t your business benefit from having this much insight? (Hint: yes.)
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There are a few companies that specialize in providing IP data… (Digital Element leads the
industry.)
(Digital Element leads the industry.)
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…and it’s ridiculously easy for your business to start using it…
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…so it’s time!
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We live in the future. Take advantage of it.
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Find out how IP targeting can boost your business.
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Here are some great places to get started:
http://en.wikipedia.org/wiki/Geotargeting
IP Geolocation Myths and Facts (PDF)
Downloadable Guide to IP Targeting (PDF)
Digital Element: Contact
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(Case studies) How IP geotargeting has already helped transform businesses: retail, advertising,
and analytics.
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Awesome.