KNOOR Soupy Noodles

8/7/2019 KNOOR Soupy Noodles

1/14

4/16/2011 1

CONSULTANCY MANAGEMENTCONSULTANCY MANAGEMENT

KnorrSoupy

Noodles

AddAdd

CorporateCorporate

LogoLogo

HereHere


2/14

4/16/2011 2

ABOUT KNORRABOUT KNORR

HUL(Hindustan Uni-Lever) is mother company ofKNORR.

It was established in 1899.

It is not wrong to say that the soup category waslaunched by KNORR in India.

The KNORR range of soup is available in a no of tastyand exciting varieties.

KNORR helps consumer to make favourite dishes athome and helps them to get restaurant like taste athome itself.

It comes in the Indian ready to cook range andChinese ready to cook range.


3/14

4/16/2011 3

Con..Con..

KNORR as a brand has always setout to

empower homemakers and enable them

to make healthy wholesome anddelicious food options.

Now KNORR is coming with KNORR SOUPY

NOODLES.


4/14

4/16/2011 4

STRATEGY OF KNORRSTRATEGY OF KNORR

SOUPY NOODLESSOUPY NOODLES

KNORR has come with totally new concept of noodles+soup.

After GlaxoSmithkline Consumer Healthcares (GSKCHs) entry into the

noodles segment, global FMCG major Hindustan Unilever Ltd (HUL) too has

entered the category.

The brand is currently running the campaign featuring its brand ambassadorKajol.

The brand is promoting this variant as a new category to be carved out of

Noodles .

The company has launched Knorr Soupy Noodles in Karnataka, Andhra

Pradesh, Kerala and Tamil Nadu.

The product will be launched in a phased manner across India. Launching noodles under the Knorr brand will help the company grab market

share faster, as Knorr has a strong brand equity.

HUL will have to compete with heritage brand Maggi from Nestle, which is the

market leader with approximately 70 per cent market share.


5/14

4/16/2011 5

NEW PRODUCT LAUNCHNEW PRODUCT LAUNCH


6/14

4/16/2011 6

CONSULTANCY AT KNORRCONSULTANCY AT KNORR


ONE

EXPERT: The consultant is primarily recognized asbeing an expert in a particular field. So the

consultant to be appointed by Micromax Mobileshould be expert in mobile retail market.

We should beexpert in dealing with issuesrelated with launch KNORR soupynoodles viz.Channel Management, Maximizing Retail Sales,

Aggressive Advertising, Business Planning,Process improvementand Benchmarkingexercises, Identification of new Generation stasteandpreferences.


7/14

4/16/2011 7



ONE PLUS SEVEN (ONE)

EXECUTIVE: The managerial role a consultantmust assume when carrying out a project for a

client. Design, develop and implement strategicplans

for KNORR soupy noodles so w e can achievecost andtime effective.

Knowledgeand skillrequired byexecutiveareplanning, organizing, leading, coordinatingactivities.

Executive needs to informaboutmarketsituation, competitors strategyandtestand

preferances


8/14

4/16/2011 8



ONE PLUS SEVEN (TWO)

RESEARCHER: Demands a high level of skill in

communication, presentation, interviewing, recordingand interpreting quantitative and qualitative data. Consultantshould do continuous marketreserch forKNORR soupy

noodles.

Marketstrategies in urban areas.

In which area KNORR soupynoodles should be launch?

Whatshould bethe strategyto reducetheproduction costto

compete with competitors like MAGGI(NESTLE) ?

Which age group should betargeted.?


9/14

4/16/2011 9



ONE PLUS SEVEN (THREE)

TUTOR: In the role of counselor a consultant helps

a client to explore and understand a problem byskillfully questioning, answering, listening and

understanding.

Consultantshouldmotivate his distributors to

sell new conceptof noodles+soup

Hemustbe havingknowledge oftasteand

preference of consumer.

4ps,distribution, inflation.


10/14

4/16/2011 10



ONE PLUS SEVEN (FOUR)

EDUCATOR: The educator/trainer enables

individuals to acquire new knowledge or skills

through clear learning objectives to use in solving

an immediate work problem.

Consultantshould haveproperplanningto cop-

up with market fluctuation.

Price oftheproduct,

Companypolicy.

Distribution channel.

Strategyagainstcompetitors


11/14

4/16/2011 11



ONE PLUS SEVEN (FIVE)

POWERBROKER: Sometimes in order to achieveobjectives a consultant must facilitate change by

mobilizing and harnessing sources of power in theclient structure.

Powerbrokerwho does youa favorwillexpectyouto return it.

Powerbrokerhavingtheabilityto importantdecision,especially in publicpolicy,politicsand business.


12/14

4/16/2011 12



ONE PLUS SEVEN (SIX)

CONCILIATOR: Getting people to work together

effectively who have not done so previously. Consultanthave good inter-personal skill

Consultants behaviorshould influence other.

Loweringtension.

Improving communication. Interpretingthe issue.

Providingtechnicalassistant.

Bringingaboutnegotiated settlement.


13/14

4/16/2011 13



ONE PLUS SEVEN (SEVEN)

SYNERGIST: Enabling individuals to work

together and use their talents in new ways. Established common viewquickly.

Use simple decision making.

Focus on completingthetaskratherthanon findingthe solution.


14/14

4/16/2011 14

KNOOR Soupy Noodles

Documents

Transcript of KNOOR Soupy Noodles