Knoitall deck
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description
Knoitall Investory Overview
Transcript of Knoitall deck
Huge Market* $39 BillionTravel Ad Spend
$9.3 BillionAddressable Market
Google CPC Spend** $2.4 Billion $2.2 Billion
High CPC Rates*** $8New York Hotels
$18Online Nursing Degree
Primary Competition Google Adwords Google Adwords
Highly Fragmented 500k Hotels >1M learning providers****
High Consumer Engagement
Heavy investment of time and money
Heavy investment of time and money
Gross Margins 98% Similar frictionless platform
Current Market Cap $14 Billion ?
The TripAdvisor for Learning
*Trip Advisor Investor Presentation, 2011**http://www.statisticbrain.com/industries-that-spend-the-most-on-google-advertising/***http://www.wordstream.com/articles/most-expensive-keywords****Management Estimate
One Buyer…With a Big Problem
• Women 30-50 buy over 50% of all learning across every continuing ed segment
• Way too many sites and brochures to keep track of for family’s learning needs
Disruptive Solution: Single Marketplace
Over 100,000 learning opportunities already captured and over 30 education customers
Compelling Business Model
Consumer Value
Reviews
Learning Fromat
LearningOutcomes
SocialQ&A
Business Value
Enhanced CPC
Other Offerings
Scalability is Our Competitive Advantage
100,000 Learning Items gives users breadth to
review
Breadth of information means majority find what
they are looking for
Invest in high ROI Growth
Clicks
Founders Have Deep Domain Experience and Prior Entrepreneurial SuccessJeff Creighton, Founder & CEO
• $20 million prior VC funding
• Pioneered Online Lead Generation to Higher Ed as Founder of EduPoint
• Successful IPO as CBO of Telanetix
• Most recently built and sold EdAssist as Founder/CEO
John Zappa, Founder & COO• Heavy Operations and EdTech Experience
• Former CEO of start-up sold to Bright Horizons
$600k-$1 million raise for 18 months of runway
Social Integration Management Team Content Aggregation
Chief Marketing Officer
Sales Director
1,000,000 offerings2,000 colleges and universities
*Trip Advisor Investor Presentation, 2011
The Company seeks an equity investment between $600k-$1 million and plans to grow revenues to $124,000 in 12 months post funding and build inventory to 1,000,000, making us the largest education site on the internet
Numerous Exit Opportunities
First Mover Advantage - Scalable online education media and ecommerce platform built and launched - Over 40 education clients and 100,000 listings
Huge and growing market opportunity - $9.3 billion addressable market*
Powerful network effects - scale generates a richer experience for all, attracts new consumers and provides greater defensibility
Compelling and differentiated business model - CPC, Lead Generation, Banner Ads, and Booking Platform
Closing
*Tutoring: GSV Education Report, 2012*Child Enrichment Market: America After 3 PM, After School Alliance, 2009*Learning Products: Ambient Insights report on self paced learning, 2010*Career Training: The Business of Talent, Bersin Report, 2013*Adult Personal Enrichment: Market Data Enterprises, Overview & Status of the US Self Improvement Market, November 2013
