B R O F E S S I O N A L B E T T I N G

PLAYING FOR THE WRONG REASON

MONEY

MONEY THRILL

SOCIAL

FOOTBALLGAMEFRIENDS

COMPETITION

Betting pool

Bolão

Tipprunde

Porra

HOW CAN WE MAKE THIS BETTER?

1. LOGIN

2. JOIN LEAGUE

1. LOGIN

1. LOGIN

2. JOIN LEAGUE

3. START PLAYING

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LIVESCORE FRIENDS’ OPINION

THE RIGHT FEED FOR CONVERSATION STARTERS

FRIENDS LEAGUESGROUP CHAT

SOCIAL CRED GAMIFICATION

THE RIGHT PLATFORM FOR SOCIAL INTERACTIONS

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THE RIGHT FEED FOR CONVERSATION STARTERS

THE RIGHT PLATFORM FOR SOCIAL INTERACTIONS

FAN ENGAGEMENT PLATFORM

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BRANDS- Sales channel

- Engagement platform

- Big data. Younger generation

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CLUBS- New Fan listening capability

- Push contextual merchandising

- Big data. Younger generation

vv

ENGAGEMENT

vv

SALESENGAGEMENT

vv

INSIGHTSSALESENGAGEMENT

vv

INSIGHTSSALESENGAGEMENT

ONE PLATFORM

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INSIGHTSSALESENGAGEMENT

B R O F E S S I O N A L B E T T I N G

+16.000 ACTIVE USERS

2 WEEKS

Estimated fan base of +14M

WE ARE READY TO GROW- Seed Round -

LOW MKT BUDGET

4 PEOPLE<1 YEAR

+325K USERS

300.000

250.000

200.000

150.000

100.000

50.000

0

600.000

550.000

500.000

450.000

400.000

350.000

JAN

2018 2019

APR JUL OUT JAN

AVG RATING APP STORE7 DAY RETENTIONUSER ACQUISITION

COST

0,06€ 58% 4.7

300.000

250.000

200.000

150.000

100.000

50.000

0

600.000

550.000

500.000

450.000

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350.000

JAN

2018 2019

APR JUL OUT JAN

MONEY BETTING

BROFESSIONAL BETTING

LONG TERM VISION

SOCIAL PREDICTION GAME

LIVE FAN ENGAGEMENT

SPORTS FAN COMMUNITY

DATA COMPANY

YEAR18’

YEAR19’

YEAR20’

YEAR21’

v

THANK YOU

75%

50%

25%

0%

100%

0 1 3 7 14

71,74%

63,09%58,29%

52,12%

48,26%

39,00%35,10% 31,40%

29,17%

23,42%

17,28%13,11%

Days after registration

Top 10 Apps

KMS major eventKMS average

Benchmark

RETENTION RATE

ACQUISITION COST

0

1,5

3

4,5

6

Cost per Install Cost per Registration

0,06€0,05€

5,92€

3,23€

Benchmark Kiss my Score

ACTIVATION

0

45

90

135

180

App Launches Session Length Time in-App

177,1

7,0725,02

55,73

4,3512,8

Benchmark Kiss my Score

Vir

al c

oeffi

cien

t

0

1

2

3

4

Benchmark KMS average KMS major event

3,2

1,1

0,4

VIRAL COEFFICIENT

1ºSports Rank

iOS

3ºSports Rank

iOS

1ºSports Rank

Android

4ºSports Rank

Android

7ºSports Rank

Android

7ºSports Rank

Android

5ºSports Rank

iOS

APP STORES RANKINGS

Ricardo Duarte

7

João Duarte

10

Rui Gouveia

1

Background:

- Working on mobile Advertising ecosystem

for +8 years

- CEO & Founder Mobipium

- Successfully bootstrapped Mobipium

(+5years)

Background:

- Founder of the Largest Independent Ad

Agency in PT

- Founder of Venture Builder “Build Up Labs”

- +17 years experience developing digital

products

TEAM

INTUITIVE

SOCIAL INDIVIDUAL

COMPLEX

Live Scores

Traditional betting

Fantasy football

KISS MY SCORE

COMPETITION LANDSCAPE Social interaction with Football pre, post and during the match