KNOWLEDGE MANAGEMENT AT BUSINESS STANDARD

Submitted By :Rakesh Tiwari

D -40PRN: 15020441199

Name :Mr. Swapnil ChavareDesignation: Senior Officer Market Development organization : Business Standard LimitedPlace : Pune

Details Of The Person Interviewed

Founded in 1975, Publishes Business Standard in two Languages , English and Hindi

Business Standard Sells 217000 copies daily*

Products:

*English and Hindi Included

About the Organization

What are the knowledge assets of your company? Different strategies used by the company for expanding subscription base? What systems company comprises of? How is the organization structured? Of how many people your team comprised of? What is your role? Different customer channels involved in expanding the customer subscription? How intra-organizations communicate to each other? Who all are subscribers to Business Standard? What are the different activities involved in company? Who all are your Business Partners? What are the knowledge management tools company uses? Who are all your competitors?

Questions asked to Mr. Swapnil Chavare (Senior Officer Market Development Business Standard Ltd)

Economic Times Financial Chronicle Business Line Financial Express The Mint

Competitors Strategies

• Tie ups with Management Colleges for providing newspapers to college as well as students

• Tie ups with Financial institutions

• Conducts various Business quizzes on regional and national level to increase subscription

• Looking for School level entry and entry at under-graduation colleges to take the opportunity for increase in sales

Knowledge Flow ProcessCustomer Focus

Management

ActionsProces

ses

Quality Manage

ment System

Thank you !