Klout - 2011 Presentation
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Transcript of Klout - 2011 Presentation
![Page 1: Klout - 2011 Presentation](https://reader035.fdocuments.in/reader035/viewer/2022081521/54631802af795939028b4648/html5/thumbnails/1.jpg)
Klout and Online InfluenceMegan Berry
Marketing Manager, Klout@meganberry / @Klout
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What is Influence?
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It’s not a popularity contest
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It’s not about followers
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in•flu•ence: the ability to drive action
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It’s not new
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Why Do You Care?1.Measure Your Own Success
2.Understand Your Network
3.Know Who To Connect To
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How is influence measured?
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Network
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Social Actions
Clicks Conversations ListsMessages
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What is Klout?
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The Standard for Influence❝❞
1000+ API Partners
Influencer Perks
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The Klout Score
0 100
20 (average)
Most InfluentialInactive
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Score Components
True Reach Amplification Network
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Sub-heading will take up two linesusually
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For a service to succeed, it needs to attract those early adopters who can help propel a strong population
❝
❞- Louis Gray
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Virgin America Perk
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Klout Influencer Campaigns
1. Targeting
2. Invitation 3. Engagement
4. Amplification
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Meritocracy based on the quality of
your content