KLEIN Portfolio

14
Creativity is our talent. Imagination is our passion. Ideas are our business.

description

KLEIN advertising

Transcript of KLEIN Portfolio

Page 1: KLEIN Portfolio

Creativity is our talent. Imagination is our passion. Ideas are our business.

Page 2: KLEIN Portfolio

KLEIN advertising is a full-service marketing communications agency.

Providing advertising, creative, design, branding, website, social media,

and public relations, KLEIN advertising helps companies of all shapes, sizes

and industries surpass their marketing goals.

A MULTIPLE AWARD WINNING AGENCY INCLUDING:BEST OF SHOW ADDY AWARD WINNER

DISTRICT ADDY AWARD WINNERNATIONAL JIM FISH ADVERTISING AWARD WINNER

Page 3: KLEIN Portfolio
Page 4: KLEIN Portfolio

KKLEIN CASE

STU

DYOBJECTIVE:Rebrand a brand. The Beach needed to create it's own identity from it's original parent brand Nikki Beach.

CHALLENGE:Maintain the current customer base while revitalizing the venue brand. We needed to establish The Beach as a fun, exciting place to indulge.

RESULTS:The Beach had approximately 3,200 guests it's opening night, an event record.

The Beach averaged $35,000 in sales each weekend through the duration of the Summer.

The Beach reached an eblast database list of 3,200 guests, 285 followers on Twitter, and 1,125 fans on Facebook.

STRATEGY:Create a unique teaser campaign that alerts the customer base The Beach is back. We needed something creative that would turn heads.

Attract customers to weekly concert events with flashy posters, flyers, print ads, radio, web, and social media.

Reach the Y generation directly through online messaging and compliment it with street team marketing.

SUNDAY POOL PARTIES

Page 5: KLEIN Portfolio

TEASERS

Page 6: KLEIN Portfolio

PRINT

Page 7: KLEIN Portfolio

WEB

www.grandsierraresort.com

Marquee Slides

Page 8: KLEIN Portfolio

KKLEIN CASE STUDY

OBJECTIVE:Take LSP’S marketing communication program to a higher level beyond it’s industry competitors.

CHALLENGE:LSP is a plumbing/construction products group which traditionally communicates in a dry manner. We needed to utilize our creative skill within the perimeters of the industry.

RESULTS:LSP doubled their sales numbers the first year we took on the account.

They received feedback at industry conventions that the materials they were distributing were state-of -the-art and made the consumer experience fun.

LSP rose to prominence within the industry and currently leads it’s competitors in growth.

STRATEGY:Redevelop the look and feel of LSP’s product labels and sales material. We wanted to show their consumers that LSP is innovative and cutting edge when it comes to communicating a new product line in a traditionally straight forward industry.

We also wanted to add a more efficient direct mail and email marketing campaign to enhance the launch of each product line.

K CASE STUDYKKRESULTS:LSP doubled their sales numbers the first year we took on the account.

VALSPARinduStRiAL PAintS

IntroducesMAgtoRch

SeLf Lighting,SiLVeR SwiRL

toRcheS

PRofeSSionAL PiPe thReAd SeALAntS

No Odor – Thick Body - No Staining – Non-Separating

Multi Purpose and Industrial sealants for gas and liquid connections in standard to extreme conditions

All surface, fast drying marking and traffic paint

High heat, interior, and exterior enamals

Industrial, high solid spray paints

Professional, Magnesium lightweight bodies

MAP-Pro and Propane cylinders

LSP EBlast

Page 9: KLEIN Portfolio

PRINT

3689 ARROWHEAD DRIVE CARSON CITY, NV 89706 | PHONE (800) 854-3215, FAX (800) 243-1777 | WWW.LSPPRODUCTS.COM

CLEAN-OUT COVER PLATES

WIPER GRIP ESCUTCHEON

FLAT DESIGNFor use when the clean-out is within wall cavity.

BELL DESIGNDesigned for use when clean-outfitting extends outside wall cavity.

Available in chrome/matte finish (stops unsightly scratches & marks) or pure white/matte finish (paintable)Made of durable high-impact plastic (will not rust or corrode)Provided with #14 screw (easy installation into plastic plug)Each cover plate is individually baggedHigh quality - inexpensive

•••••

Wiper grip grabs the pipe and doesn’t loosen upFlanges will not rust or corrode like metal flangesFlanges may be cut to fit over pipe in replacement applications Easily cut with utility knife or scissors. Replaces the split-one plastic and also the split metal style with spring or clampUnlike metal flanges, can be flexed and bent without damageCan replace all your flanges in inventory, one flange does it allAvailable in white or chrome

••••

•••

FLAT BELL

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNITESCC038 3/8” CTS Chrome 500 $ 0.33 ESCC050 1/2” CTS Chrome 500 $ 0.33ESCC075 3/4” CTS Chrome 500 $ 0.35ESCC125 1 1/4” CTS Chrome 250 $ 0.68ESCC150 1 1/2” CTS Chrome 250 $ 0.68ESC1050 1/2” Iron Chrome 500 $ 0.33ESC1150 1 1/2” Iron Chrome 250 $ 0.68ESWCO38 3/8” CTS White 500 $ 0.24ESWCO50 1/2” CTS White 500 $ 0.24ESWCO075 3/4” CTS White 500 $ 0.27ESWCO100 1” CTS White 250 $ 0.59ESWCO150 1 1/2” CTS White 250 $ 0.59ESW1050 1/2” Iron White 500 $ 0.24

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNIT104FC 4 1/4” FLAT Chrome 25 $ 5.98 104FW 4 1/4” FLAT White 25 $ 3.37105FC 5 1/4” FLAT Chrome 25 $ 6.54 105FW 5 1/4” FLAT White 25 $ 4.09107FC 7 1/4” FLAT Chrome 25 $ 8.54 107FW 7 1/4” FLAT White 25 $ 6.13109FC 9 1/4” FLAT Chrome 10 $11.60 109FW 9 1/4” FLAT White 10 $ 8.69

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNIT104BC 4 1/4” FLAT Chrome 25 $10.07 104BW 4 1/4” FLAT White 25 $ 7.31105BC 5 1/4” FLAT Chrome 25 $11.60 105BW 5 1/4” FLAT White 25 $ 8.54107BC 7 1/4” FLAT Chrome 25 $11.86 107BW 7 1/4” FLAT White 25 $ 9.15109BC 9 1/4” FLAT Chrome 10 $16.25 109BW 9 1/4” FLAT White 10 $12.78

33689 ARROWHEAD DRIVE CARSON CITY, NV 89706 | PHONE (800) 854-3215, FAX (800) 243-1777 | WWW.LSPPRODUCTS.COM

CLEAN-OUT COVER PLATES

WIPER GRIP ESCUTCHEON

FLAT DESIGNFor use when the clean-out is within wall cavity.

BELL DESIGNDesigned for use when clean-outfitting extends outside wall cavity.

Available in chrome/matte finish (stops unsightly scratches & marks) or pure white/matte finish (paintable)Made of durable high-impact plastic (will not rust or corrode)Provided with #14 screw (easy installation into plastic plug)Each cover plate is individually baggedHigh quality - inexpensive

•••••

Wiper grip grabs the pipe and doesn’t loosen upFlanges will not rust or corrode like metal flangesFlanges may be cut to fit over pipe in replacement applications Easily cut with utility knife or scissors. Replaces the split-one plastic and also the split metal style with spring or clampUnlike metal flanges, can be flexed and bent without damageCan replace all your flanges in inventory, one flange does it allAvailable in white or chrome

••••

•••

FLAT BELL

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNITESCC038 3/8” CTS Chrome 500 $ 0.33 ESCC050 1/2” CTS Chrome 500 $ 0.33ESCC075 3/4” CTS Chrome 500 $ 0.35ESCC125 1 1/4” CTS Chrome 250 $ 0.68ESCC150 1 1/2” CTS Chrome 250 $ 0.68ESC1050 1/2” Iron Chrome 500 $ 0.33ESC1150 1 1/2” Iron Chrome 250 $ 0.68ESWCO38 3/8” CTS White 500 $ 0.24ESWCO50 1/2” CTS White 500 $ 0.24ESWCO075 3/4” CTS White 500 $ 0.27ESWCO100 1” CTS White 250 $ 0.59ESWCO150 1 1/2” CTS White 250 $ 0.59ESW1050 1/2” Iron White 500 $ 0.24

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNIT104FC 4 1/4” FLAT Chrome 25 $ 5.98 104FW 4 1/4” FLAT White 25 $ 3.37105FC 5 1/4” FLAT Chrome 25 $ 6.54 105FW 5 1/4” FLAT White 25 $ 4.09107FC 7 1/4” FLAT Chrome 25 $ 8.54 107FW 7 1/4” FLAT White 25 $ 6.13109FC 9 1/4” FLAT Chrome 10 $11.60 109FW 9 1/4” FLAT White 10 $ 8.69109FW 9 1/4” FLAT White 10 $ 8.69

PART # DESCRIPTION FINISH QTY. LIST PRICE PER UNIT104BC 4 1/4” FLAT Chrome 25 $10.07 104BW 4 1/4” FLAT White 25 $ 7.31105BC 5 1/4” FLAT Chrome 25 $11.60 105BW 5 1/4” FLAT White 25 $ 8.54107BC 7 1/4” FLAT Chrome 25 $11.86 107BW 7 1/4” FLAT White 25 $ 9.15109BC 9 1/4” FLAT Chrome 10 $16.25 109BW 9 1/4” FLAT White 10 $12.78109BW 9 1/4” FLAT White 10 $12.78

5

Solvent Cements Product Guide20 page 6.5 x 11 Booklet

LSP Benjamin Speciality Products16 page 8.5 x 11 Booklet

MegaPro One Sheet8.5 x 11 Insert

Page 10: KLEIN Portfolio

PRODUCTLINE DESIGN

PRODUCTPRODUCT

Page 11: KLEIN Portfolio

KKLE

IN

CASE

STU

DYSTRATEGY:Pacific West, and it’s subsidiary Sierra West, is a western-regional developer and builder with thousands of projects in their portfolio. They are known for their capability to handle every aspect of the real estate and property industry. We needed to revitalize their marketing efforts and ensure consistency with their brand message. We added some bark to their bite.

SIERRA WEST CAPITAL, LLC

Quad Fold BrochureQuad Fold Brochure

www.pacwestcompanies.com

Page 12: KLEIN Portfolio

KKLEIN CASE

STU

DYSTRATEGY:RXF was a rough and tough series of Boxing and MMA bouts held in Reno. We created their brand identity and theme elements knowing these bouts were a going to be and ongoing series. We created some cool artwork for each individual fight. We utilized posters, flyers, radio, and TV. We also produced pre-bout trailers and ran them on youtube and other social media outlets.

CASE

STU

DY

Page 13: KLEIN Portfolio

KKLEIN CASE

STU

DYSTRATEGY:HOPES is a clinic that treats and prevents patients suffering from HIV/AIDS. They are a grant based and needed to increase testing for further financial support. We developed the award winning “Relax. It’s Just a Swab.” campaign and delivered it through several mediums. We also created a pharmacy campaign and a QnA chat room for patients to talk with the doctor.

Northern Nevada HopesAnonymous Live Chat RoomEvery Wednesday

Billboards

Page 14: KLEIN Portfolio

KKLEIN CASE

STU

DYSTRATEGY:U-SWIRL frozen yogurt is a fun, family orientated business. We needed to target the Y generation to brand the shop as an after school hangout, meanwhile target our parents and school age children as well. We created and distributed school bookmark coupons, ran a creative radio campaign and developed a social media program for them. They currently lead the Nevada FroYo market in sales.

CASE

STU

DY

www.uswirl.com