KLAUDIA FORGACOVABUYER PERSONA

OVERVIEW

February 2015www.facebook.com/SocialKlaudia

GATOR GARRETTBACKGROUND:

• Undergraduate at UF in Gainesville, Florida

• Never married, no kids

• Executive position of a university organization

• Works 10-15 hours a week on campus (e.g. UF Bike Repair)

www.facebook.com/SocialKlaudia

GATOR GARRETTDEMOGRAPHICS:

• Skews male

• Age 17-23

• Financials: Limited parental support + recreational wage

• Suburban

IDENTIFIERS:

• Active Social User

• “Attends” many club events on Facebook

• Relaxed demeanor

• Seeks humorwww.facebook.com/SocialKlaudia

GATOR GARRETTGOALS:

• Familiarize self with new surroundings

• Connect with new and old friends

CHALLENGES:

• Finding the time to coordinate outings

• Low budget for food and excitement

• Encouraging groups to join endeavors in advance

HOW WE HELP:

• Directly provide ideas and reviews for food and sports providers

• Create a community for like-minded people to join efforts www.facebook.com/SocialKl

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GATOR GARRETTPOTENTIAL QUOTES (*Collect Real):

• “There’s not much to do in Gainesville. I loved skydiving back home last month, but here all my new friends just hit up midtown. It gets old.”

• “Ramen and PB&J’s always seem to move up the menu whenever rent’s due.”

• “No way I’m going to have time to wash my dishes this weekend. Finals came up out of nowhere!”

COMMON OBJECTIONS:

• I don’t want to waste my time planning and trying something that turns out being a bust.

• I can’t drop major bucks on fun outings and nice dinners with friends. www.facebook.com/SocialKl

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GATOR GARRETTMARKETING MESSAGING:

• Personalized inspiration and reviews to find your adventure

ELEVATOR PITCH:

• We offer you a community that fits your busy, affordable lifestyle in our recommendations for outings and eatings, and give you that extra push out the door when it’s been a long day.

www.facebook.com/SocialKlaudia

GATOR GARRETTSocial Network Fits:1. Facebook

Grants ability to network with new friends in the area when current social group not able to/not interested in relative experiences

Offers more in-depth reviews without the overwhelming nature of external sites to choose next outing wisely and quickly

2. Twitter

Micro-blogging, quick, constant updates fit busy schedule

www.facebook.com/SocialKlaudia

GATOR GARRETTSample Facebook Post

www.facebook.com/SocialKlaudia

GATOR GARRETTSample Twitter Post

www.facebook.com/SocialKlaudia