Klabs Conference 2009

Sigma Training Services

September 2009

KLABS 2009 Conference

Delivering Triple-play Services

© 2008 Sigma Systems. Private & Confidential.

© 2009 Sigma Systems - Private and Confidential

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Who We AreWho We Are

Sigma … Global Leader in Advanced IP Service Fulfillment Solutions

• Over 12 years dedicated OSS development

& deployment experience

• Strategic, global offices (Canada, India,

EMEA, APAC and CALA)

• 50+ Deployments Worldwide

• 20+ VoIP deployments

• Over 100 million services managed across

Voice, Video, Data, and Multi-media

services



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Who are our Customers Who are our Customers

Sigma’s customers are some of the largest service providers in the world.



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Automated delivery of any service, any network, Automated delivery of any service, any network, and any device and any device

Operations

Fulfillment Assurance BillingOperations Support & Readiness

Customer Relationship Management

Service Management & Operations

Resource Management & Operations

Supplier/Partner Relationship Management

ServiceConfiguration & Activation

ServiceProblem

Management

Service QualityAnalysis, Action

& Reporting

Service & Specific Instance

Rating

SM&O Support & Process

Management

ServiceManagement &

Operations Readiness

Supplier/Partner Interface Management

S/P Buying

S/P Purchase Order

Management

S/P Problem Reporting &Management

S/P PerformanceManagement

S/P Settlements & Billing

Management

S/PRM OperationsSupport & Process

Management

S/P Relationship Management

OperationsReadiness

Resource Provisioning & Allocation

to Service Instance

ResourceProblem

Management

ResourceRestoration

Resource Data Collection, Analysis

& Control

RM&O Support & Process

Management

ResourceManagement &

Operations Readiness

Retention & Loyalty

Customer Interface Management

Billing & Collections

Management

CustomerQoS / SLA

Management

ProblemHandling

Selling

Order Handling

MarketingFulfillmentResponse

CRM Operations Support & Process

Management

CRM Operations Readiness

Sales & Channel

Management

ServiceDiagnostics

ServiceInventory

Service Order

Management

Service Provisioning

and Activation

ResourceManagement

Active Mediation Platform


TPS initiative with KLabsTPS initiative with KLabs



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TPS initiative summaryTPS initiative summary

Joint efforts between KLabs and Sigma

The objective is to demonstrate end-to-end automated service provisioning for triple play services.

We plan to demonstrate TPS operational scenarios/functionalities to Korean MSOs at the KLabs test-bed.

Completed HSD and VoIP integration. DTV integration is in progress.



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Triple Play Service (TPS) demoTriple Play Service (TPS) demo

ServiceManagement

Platform

Service Profile Manager

Validation rulesSub/Service MappingProvisioning HistoryWorkFlowService DefinitionsService Enabling Topology Realtime Provisioning

Order: Video, Voice, Data, ISP services

Success, Failure (error info)

Customer Order, Inquiry,.. Customer follow-up, information to enable subscriber self service.

View customer orders, order status, and order history

Order Entry

Enable CPE Devices for TPS Success, Failure (error info)

KLabs test-bed

Set-Top Box Cable Modem

PCPC TV

Voice MTA

Tel

Pro

visi

onT

PS

Session Border Controller (SBC)

Xener Softswitch

Cisco CNR

Nagravision CAS



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TPS Service – High Speed Data (HSD) ServiceTPS Service – High Speed Data (HSD) Service

Activating cable modem/PC• provisioning use cases:

activate HSDdeactivate HSD

• Demo scenario: Browsing Internet

InternetInternet

CM

Cisco CNR

provisioning



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TPS Service - VoIPTPS Service - VoIP

1. VoIP:• Activating two eMTAs/phones• Demo the dial tone• Demo call between the two phones

Xener Softswitch

MTA/ATA MTA/ATARTP

SIP

SIP

I am doing great. How are you?

provisioning



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TPS Service - VideoTPS Service - Video

1. Video• Activating STB w/channels• Demo showing TV programs (channels) on TV

DSTB/CM

Broadcasting System

Nagravision CAS

entitlement

provisioning

HFCChannel



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Operational scenarios – TPS Operational scenarios – TPS provisioningprovisioning

1. Integrated TPS subscriber view2. Provisioning and activation of TPS

subscriber• Order tracking and monitoring• Workflow execution

3. Define new service bundle4. Define new workflow



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Integrated subscriber viewIntegrated subscriber view



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Order tracking and monitoringOrder tracking and monitoring



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Workflow executionWorkflow execution



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Define new service bundleDefine new service bundle



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Define new workflowDefine new workflow


Sigma TPS Case StudySigma TPS Case Study



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Business Value…Quantified ExperienceBusiness Value…Quantified ExperienceOSS service fulfillment generates proven ROIOSS service fulfillment generates proven ROI

Support for rapid development and delivery of new services:

• Revenues grow by 9% per year• RGU counts increase by 40%• Churn rates for multi-play are 52%

lower than single play• Blended ARPU’s up by 6%

Support for flow-thru order automation:• Over 5% reduction in service

management costs• Up to 3% reduction in churn rates• Operational efficiency in call centre

order entry with 5% cost reduction

ROI Modeling helpsoperator’s develop business cases using proven metrics



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Sigma Delivers New ServicesSigma Delivers New ServicesRecent Case Studies and SuccessesRecent Case Studies and Successes

ZON Media (Portugal)• Quad Play support• Increases Revenue and ARPU’s

Charter (USA)• Voice, HSD and advanced video

support• Reduces Operations Costs• Scalable and flexible for complex voice

services



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Benefits Statements … Benefits Statements … From ZON Customer DeploymentFrom ZON Customer Deployment

ZON has realized multiple benefits. Its technical order decomposition, orchestration, and fulfillment are automated across multiple services, networks, suppliers, technologies, and device types.

All of this is accomplished from one common OSS platform that in turn provides a centralized view of subscriber profiles, service fulfillment processes, and service order status.

Sigma has enabled ZON to roll out mobile MVNO offerings, which make it a true all-play provider.

Since implementing Sigma’s solutions, 45 percent of ZON’s gross customer additions have come from triple-play packages. Also, ZON now supports more than 230,000 VoIP customers.



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Benefits Statements … Benefits Statements … From Charter Customer DeploymentFrom Charter Customer Deployment

At Charter, order processing improvements have resulted in automation to handle over 6000 orders touch-free in a single day.

Sigma also plays a critical role in fully automating and enabling flow-through provisioning from both of Charter’s billing environments for both installs and disconnects.

Sigma has handles VoIP provisioning volume for 150,000 to 200,000 transactions per month. Automating residential voice service fulfillment eliminated the previous manual processes, which lead to a substantial reduction in daily operating expenses.

The BSS integration has resulted in significant order automation and enables 102,000 automated provisioning orders per month. This has eliminated a previous cost of $4 per order which resulted from manual keying in a call center



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Charter – Significance in Adding VoIP to TPS Charter – Significance in Adding VoIP to TPS BundleBundle

Residential Bundled customers increased to 2.749M from 2.501M in 2008 versus 2007

Telephone revenues have grown to $555M USD• This growth was from a base of $345M USD in 2007• Achieved an annual growth rate of 61%.

Residential Bundled customers include: • Customers receiving a combination of at least two

different types of service, including video service, high-speed Internet service or telephone

• "Residential bundled customers" do not include residential customers who only subscribe to video service.

Klabs Conference 2009

Technology

Transcript of Klabs Conference 2009