KK04 - Now I would like you to think about...
Transcript of KK04 - Now I would like you to think about...
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
430568449695326196702191725543748501601394396348372406124012772517Unweighted Base
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
2550488094222137626168472950324131100129230Australia7%7%10%12%zs3%2%3%10%zop6%12%zl9%10%l9%8%12%8%10%8%8%11%zb9%bl
top
304449882312520436606961303122474848119107226USA8%6%10%13%zs8%7%8%9%6%11%l10%l9%6%9%5%11%fh12%fh12%zf9%9%9%fhl
hs
164238415311614031563837233623252151114165Germany4%6%8%6%2%2%2%7%zop7%6%8%6%7%6%9%6%6%5%4%9%zb7%bop
116126511887147233340693431232422319669165France3%9%zrt5%7%t6%4%11%7%4%6%6%10%zjk7%9%5%6%5%8%7%6%7%lt
l
1048352733-12616184748502026161086565129New Zealand3%7%zqt7%qt4%1%2%-6%zop3%3%7%kl7%zkl10%zcd6%cd6%cd4%2%2%5%5%5%cdk
eglopt
203224261-*124292736333126212015126758124Ireland6%5%5%4%*-*6%zop5%5%5%5%6%c7%zc5%5%4%3%5%5%5%op
1430262621*108292226332013261614215951110Spain4%4%5%4%1%1%*5%zop5%4%4%5%4%4%6%4%4%5%5%4%4%op
133018246229513243629322291610135349102Canada4%4%4%3%2%1%3%4%2%4%l5%l4%l6%zdf6%df2%4%2%3%4%4%4%fl
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
1132211043-821817222919121813149345185Holland3%5%q4%q1%1%1%-4%p3%3%3%4%4%3%4%3%3%2%3%4%3%pq
42715721152410172311101113110282754Sweden1%4%zqt3%q1%1%1%2%2%1%2%2%l4%zl2%d3%d2%d3%d*2%d2%2%2%dlq
615111521-491414131010910895282351Italy2%2%2%2%1%1%-2%2%3%2%2%2%3%2%2%2%1%2%2%2%
6141064443--1661472646198103444Pakistan2%2%2%1%15%zmn25%zm--3%z1%2%1%*2%1%1%5%zef2%h1%3%zb2%bhm
npgh
114362221-558310225684171027India*2%zt1%1%7%zmn12%zmn-*1%1%*1%**1%2%2%h1%1%1%1%m
p
246451-16765313-29791221Poland1%1%1%1%2%o*-1%1%1%1%**1%-*2%zfh2%fh1%1%1%h
15561818--748--1127810818Bangladesh*1%1%1%6%zm10%zmn--1%i1%1%i--***2%h2%zfg1%1%1%m
ph
133911-17664315-34410718Portugal**1%1%z*1%-1%1%1%***1%f-1%1%1%1%1%1%
1843---17211131542129717Greece*1%1%*---1%**2%zkl1%*2%1%1%**1%1%1%
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
15622--14-1964233249716Denmark*1%1%*1%--1%-*1%zkl1%l1%*1%1%*1%1%1%1%
16321-114313913*5238715South Africa*1%1%**-2%1%***1%*1%*1%*1%1%1%1%
6-35---15851----21025915Romania2%zs-1%1%---1%1%zij1%i*----*3%zef1%*1%1%
gh
-543---1414632242-45914Norway-1%1%*---1%*1%1%1%*1%1%1%-1%*1%1%
2435---134135144*126813Malta*1%1%1%---1%1%**1%*1%1%**1%*1%1%
14*43118424212-3423911Japan*1%*1%1%1%2%m*1%*1%**1%-1%1%**1%*
-31743-75-33-121338311Turkey-**1%z1%zm1%zm-*1%k-**-*1%*1%1%1%**m
*82-2-2931256*22-14711Switzerland*1%zq*-1%-2%zm****1%1%z*1%*-**1%*
-12711-9326----5146410Lithuania-**1%z**-***1%i----1%h*1%zh***
243*7-52313321231-639Jamaica*1%1%*2%zmo-8%zmo*1%*****1%1%*-1%**m
p
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
241-5-522-321-42-1257Nigeria*1%*-2%zm-8%zmo**-***-1%z*-****m
p
52--11-612131--32-527Russia1%zqrs*--*1%-******--1%1%-***
122154-243----1132347Saudi Arabia****2%zm3%zm-*1%j1%----**1%1%***m
223-1--6121231--31347Cyprus**1%-*--*****1%*--1%****
21*255-2-411-1*1-4426China1%***2%zm3%zm-*-1%zl**-***-1%zh***m
1-216-6-5-1---1212616Somalia*-**2%zm-9%zmo-1%zik-*---***1%***am
p
13-14-3--13---1-3-224Ghana**-*1%zm-5%zmo--**z---*-1%z-***
p
1--22--331--1--3---44Bulgaria*--*1%--*1%z*--*--1%z---**
-1-23-2113--1-1--2-44Brazil-*-*1%zm-3%zmo**1%z--*-*--*-**m
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
12-11-1311-21-1--3134Mexico**-**-1%***-**-*--1%z***
-1121-131-21-*21--4*4Kenya-****-2%zm**-**-*1%*--***
--2133--*111---121-33Afghanistan--**1%zm2%zm--****---***-**
-------311-111-1--2*3Republic of-------***-***-*--***Ireland
12--33--111-1--11-3-3Sri Lanka**--1%zm1%zm--***-*--**-*-*
-12----2--11----12122Iceland-**----*--**----*****
1--1---2-2--1--1---22Zimbabwe*--*---*-*--*--*---**
-------1--1------11-1Philippines-------*--*------*z*-*
*--1*--1*1----1*--1*1Iraq*--**--***----**--***
--1-1---1------1--1-1Egypt--*-*zm---*------*--*-*
-1-----1--1----1---11Argentina-*-----*--*----*---**
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
-1-----1---1--1---1-1South Korea-*-----*---*--*---*-*
1---11--1-----1---1-1Syria*---*m*zm--*-----*---*-*
-------1-1-------11-1Israel-------*-*-------**-*
-------11--------11-1Latvia-------**--------**-*
-------11-------1-1-1Hungary-------**-------*-*-*
-------*-*--*------**Belgium-------*-*--*------**
---*---*--*--*-----**Indonesia---*---*--*--*-----**
8219616153312510228591396163349Other2%3%zq2%1%5%zmo1%8%zmo2%2%1%1%3%zjk2%1%2%3%2%2%1%3%zb2%bmq
849050126371973561278293911075169615451216177392None/I don't24%zqrs13%10%18%rs12%11%10%16%21%zi15%13%14%21%zc15%16%15%13%13%17%14%16%jridentify with any
jkdegother country
59404584221162479959773448315342474818088268Don't know17%zqrs6%9%12%s7%6%10%11%o16%zi11%i11%i5%9%9%12%10%11%12%14%za7%11%aio
jkps
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
12--11-4113-1111-2415No answer**--**-****-****-****
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 18
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
134415187148151372114218571241803561792392102521832292691721242517Unweighted Base
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
23325898010212819131719261515453010102121230Australia21%7%7%10%10%9%9%9%c4%14%zcg9%c12%cl7%7%13%zcg11%c9%c3%9%c11%cl9%cl
hlmhlm
-503198457914719341514121713642611102417226USA-11%p9%p11%zp5%7%11%zo9%c6%12%cgi7%c6%8%c6%19%zab9%c11%c3%10%c9%c9%cop
jcdeghijlm
1381151646997146141419221412247181415165Germany8%8%r3%6%r8%r6%7%7%fl2%4%7%l9%fl10%zfk6%3%9%fl7%l6%6%8%l7%flr
lm
-281162627689147251115141928166261410165France-6%3%7%r8%r7%6%7%3%4%5%7%6%9%8%6%6%8%6%5%7%r
-1194465587111716538153020361914129New Zealand-2%2%5%rs8%zqr5%5%6%cij1%5%i2%1%3%7%cij9%zcd7%cij3%2%8%cij7%cij5%cij
sllhijlmllllrs
1132239496460947617715617762098124Ireland11%3%6%s5%6%s6%4%4%10%zbe4%8%zeg3%7%e3%5%3%6%6%4%4%5%s
gimim
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
*21163735486289271215155191271231110Spain3%4%5%4%4%4%4%4%ab3%6%ab6%ab7%abg7%abg2%6%ab4%6%abg4%1%1%4%ab
m
1168374058447724195812161236511102Canada9%3%2%4%5%r5%zn3%4%2%3%9%zbc2%3%6%c5%4%3%2%2%6%4%nr
dehiklm
-11832333055772162292024596185Holland-2%2%4%4%3%4%4%hi2%1%3%1%1%4%hi6%zah9%zab5%ahi3%2%1%3%h
ikchijkklm
-472221203442166533232813454Sweden-1%2%3%3%2%2%2%1%5%zef3%f2%1%1%*1%2%2%6%zef2%2%fs
hmghm
-941623203146*3261294-941051Italy-2%1%2%3%2%2%2%d1%2%d1%3%1%1%3%d1%-3%d2%5%zdg2%d
hjm
-1211812152941--2820-1--12--44Pakistan-2%r*2%r1%1%2%2%--1%4%zab9%zab-*--4%zab--2%r
defgkcdefgdefgkjklmm
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
-94951017261-*15112116--27India-2%1%1%1%1%1%1%1%-**2%j1%*1%1%5%zab--1%
defgijkm
-1146*5161531212--3-53221Poland-2%zpq1%p1%**1%1%4%zde1%1%*1%--1%-2%1%1%1%op
fghijm
-44639918----3-1--14--18Bangladesh-1%1%1%*1%1%1%----1%-*--4%zab--1%
defgijklm
-1485991321331112-32-18Portugal-*1%1%1%1%1%1%2%zad1%1%1%1%**1%-1%1%-1%
fm
1415551213-213-32--33-17Greece10%1%*1%1%*1%1%-2%eh1%1%-1%1%--1%1%-1%
-4-8461013111211441---16Denmark-1%-1%*1%1%1%1%c1%c*1%1%*1%1%1%c---1%
-3273411141-*-1121-71-15South Africa-1%*1%**1%1%1%-*-1%*1%*-2%zjm1%-1%
Page 42
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
-13-1-6915----1----14--15Romania-3%zpq-*-*1%1%----*----4%zab--1%p
rdefghijklm
-3172678114--3-31---14Norway-1%*1%*1%1%*2%bcf1%2%zbc--2%cfm-1%1%cf---1%m
himfhim
-115641012--21-3141--213Malta-**1%1%*1%1%--1%*-1%*1%1%c--1%1%
-23346611---41-1113--11Japan-1%1%**1%*1%---2%zjm*-**1%zbg1%--*
j
-3341479--21-12--3-111Turkey-1%1%***1%*--1%*-*1%--1%-1%*
-3125749-111-1-3*21111Switzerland-1%**1%1%**-1%*1%-*-1%*1%1%**
-9-2-3710------2--9--10Lithuania-2%zpq-*-*1%*------*--3%zbe--*
rghijm
Page 43
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
-33-4469-*-1*1-1-42-9Jamaica-1%1%zq-****-*-**1%-*-1%1%-*
-2131256-1-1-----5--7Nigeria-*******-1%-*-----2%zm--*
-115-526-1-----1-2217Russia-**1%-***-1%-----*-1%1%1%*
-2113347---4---2-1--7Saudi Arabia-*******---2%zfh---1%-*--*
jm
-31-34351-1-1-41*---7Cyprus-1%q*-****1%c-*-*-1%zm**---*
-1222426-*---1--131-6China-*1%*****-*---1%--1%1%z*-*
-42--516---------6--6Somalia-1%zpq1%pq--*z**---------2%zfj--*
m
-2-2-234---------4--4Ghana-*-*-***---------1%zm--*
12-2-134-----1---2-24Bulgaria6%*-*-***-----*---1%-1%*
Page 44
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
-11121331-------121-4Brazil-*******1%f-------1%1%*-*
---13223-1-------12-4Mexico---*****-1%zm-------*1%m-*
--112223*1--1---11--4Kenya--******1%1%--*---1%zfm*--*
-3---123----1----2--3Afghanistan-1%zpq---***----1%----1%z--*
--1-212-3-----------3Republic of--*-***-4%zab-----------*Ireland
cdefghijkm
-12--213---------3--3Sri Lanka-**zp--***---------1%zm--*
-1-1-112-------11---2Iceland-*-*-***-------*1%zcf---*
ghjm
-11--112-----2------2Zimbabwe-**--***-----1%zm------*
Page 45
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
---1-1-1-----------11Philippines---*-*-*-----------1%zm*
--*1-1*1--*1--------1Iraq--**-***--*1%zm--------*
-1----11---------1--1Egypt-*----**---------*--*
---1--11----1-------1Argentina---*--**----1%zm-------*
----1-11-----1------1South Korea----*-**-----1%zm------*
-1---1-1---------1--1Syria-*---*-*---------*--*
--1---1-1-----------1Israel--*---*-1%zcf-----------*
m
-1----1-1-----------1Latvia-*----*-1%zm-----------*
-1----1-1-----------1Hungary-*----*-1%zm-----------*
Page 46
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
--*--*--*-----------*Belgium--*--*--1%zm-----------*
---*--*---*---------*Indonesia---*--*---*m---------*
21141813183145-23713812118449Other14%2%1%2%2%2%2%2%-1%1%3%1%1%2%1%2%3%eh3%2%2%
1559211312720418933051840294247373714365632392None/I don't11%12%27%zp13%15%18%zn14%16%cf7%15%19%cf14%19%cf22%zc11%13%14%11%24%zc18%l16%cfidentify with any
qsllldefildefiklnsother countrymlm
15346788312714120421182529203215371882124268Don't know8%11%14%zq9%10%11%10%10%cf30%za15%cf11%cf14%cf9%cf15%zcf4%13%cf17%zb3%9%c13%cf11%cf
bcdefmmcfhmmghijkm
--113134--1------4--5No answer--******--*------1%zm--*
Page 47
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 19
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
1134135736021571714143178662717756124475156618656835365926772517Unweighted Base
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
7914922207381014972155636465494972546536230Australia8%10%t8%9%18%54%7%8%11%zl9%10%12%ze11%e8%6%12%za11%a10%a5%9%aet
f
7215010216411414472142666648555446478249226USA7%10%zt3%10%zr23%5%10%8%11%zl8%11%j13%ze8%9%7%8%10%12%za7%9%aej
dlrt
7786201451-2012140120353640494040403550165Germany7%6%7%7%6%-14%z7%6%7%6%7%7%8%5%7%8%5%7%7%
621038157--912832126314948343331345049165France6%7%3%7%zr--6%7%5%7%5%9%zef8%e5%4%5%7%7%6%7%er
7850111182-39730104244042291831324124129New Zealand7%zs3%4%5%13%-2%5%5%6%z4%8%ze7%ze5%e2%5%7%a6%a3%5%aes
547015109-29883395232928333232253332124Ireland5%5%5%5%-11%6%5%5%5%4%5%5%5%4%5%5%5%4%5%
416912991-6832565372622263527252631110Spain4%5%4%4%6%-4%5%4%4%6%zj5%4%4%5%5%5%4%4%4%j
Page 48
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
45561191-17812176242730281633272713102Canada4%4%4%4%-6%5%5%3%4%4%5%e5%e4%e2%6%a6%a4%a2%4%ae
41441273--*60225825222218233211202385Holland4%3%4%3%--*3%3%3%4%4%4%3%3%5%zc2%3%3%3%
2431351--1341837169121714811171654Sweden2%2%1%2%--1%2%3%2%3%2%2%3%2%1%2%3%2%2%
2328645-123313371010131315117151851Italy2%2%2%2%-4%1%2%2%2%2%2%2%2%2%2%1%2%2%2%
1726440--329133210-3437--24244Pakistan2%2%1%2%--2%2%2%2%2%-1%1%5%zfg--*6%zbc2%bcd
hdfgh
819126---197195359103*42027India1%1%*1%---1%1%1%1%1%1%2%1%1%*1%3%zbc1%c
d
615318--2991353178426821Poland1%1%1%1%--1%1%1%1%1%1%*1%1%1%*1%1%1%l
4141181--171153-1117---1818Bangladesh*1%*1%3%--1%*1%*-**2%zfg---2%zbc1%fk
hd
Page 49
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
810216--31621532844453718Portugal1%1%1%1%--2%1%*1%**1%1%*1%1%*1%1%
413215---1151427324653317Greece*1%1%1%---1%1%1%*1%1%*1%1%1%**1%
412-16--11241151771347216Denmark*1%-1%--1%1%1%1%1%*1%e1%e*1%1%1%*1%e
213115---104122-727-23915South Africa*1%t*1%---1%1%1%*-1%h*1%-1%1%1%zd1%t
78311---7587-3-11--11415Romania1%1%1%1%---*1%*1%-1%-1%zfh--*2%zbc1%
d
311113--*1031131346413614Norway*1%*1%--*1%1%1%1%*1%1%1%1%**1%1%
5949--19467-634543213Malta*1%1%zq*--1%*1%*1%-1%h*1%1%1%**1%
56111--39292-1382*3611Japan1%***--2%1%*1%*-**1%zh***1%*
Page 50
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
38-11---54743242223411Turkey*1%-*---*1%*1%1%*1%****1%*
7429--183823233313411Switzerland1%*1%*--1%*1%**1%***1%**1%*
37-10--36445-2-8--2910Lithuania*1%-*--2%z*1%*1%-*-1%zfh--*1%zcd*j
3627--1457121-61*269Jamaica**1%*--**1%****-1%zf***1%*
52-7--16-6--3-4-1-67Nigeria**-*--**-*--1%-*-*-1%zbd*
25-7---42433--422-37Russia**-*---***1%*--1%**-**
34-71--5251-1-6---77Saudi Arabia**-*4%--****-*-1%zf---1%zbd*
3316---42334-1213217Cyprus****---***1%1%-***1%***
4215--14261*-3321136China****--1%*****-*******
Page 51
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
33-6---4241---6---66Somalia**-*---****---1%zf---1%zbd*
22-4---2232-1-3---44Ghana**-*---****-*-*---1%z*
22-4---1313--13-2124Bulgaria**-*---*1%l*1%zj--**-****jl
14-41-13122--231-124Brazil**-*3%-1%****--***-***
1313---314---13-1214Mexico****---***---**-****
13-4---4*4-111111-24Kenya**-*---***-******-**
21-3--12222-211---33Afghanistan**-*--*****-***---*z*
2112---2121-1112-1-3Republic of****---****-****-*-*Ireland
1212---2-2----3---33Sri Lanka****---*-*----*---**
Page 52
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
-2-2---2121-1111--12Iceland-*-*---****-****--**
2--2---2-2--11-1-1-2Zimbabwe*--*---*-*--**-*-*-*
-1-1---1--1-1---1--1Philippines-*-*---*--*-*---*--*
-1-1---1-1--1-*---11Iraq-*-*---*-*--*-*---**
-1-1---1-1----1---11Egypt-*-*---*-*----*---**
-1-1---1-1--1----1-1Argentina-*-*---*-*--*----*-*
1--1---1-1--1----1-1South Korea*--*---*-*--*----*-*
1--1----1-1---1---11Syria*--*----*-*---*---**
-1-1---1-1--1----1-1Israel-*-*---*-*--*----*-*
Page 53
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
-1-1---1-1---1--1--1Latvia-*-*---*-*---*--*--*
-1-1---1------11---1Hungary-*-*---*------**---*
*-*----*-*----**---*Belgium*-*----*-*----**---*
*-*----*-*---*-*---*Indonesia*-*----*-*---*-*---*
1435445---3512311695181786112549Other1%2%1%2%---2%2%2%3%2%1%3%g2%1%1%2%3%zcd2%g
18620077315213428883282877275921479767114109392None/I don't18%zs14%27%zq14%11%9%23%z16%13%16%14%14%13%15%19%zf16%14%17%15%16%qsidentify with any
ghother country
12413746223221218463188593448958679477365268Don't know12%10%16%zq10%13%11%8%10%10%11%10%7%8%15%zeg11%h13%za10%11%9%11%hq
h
23-5---4141-1-4-1-45No answer**-*---****-*-1%z-*-1%z*
Page 54
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 20
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
477518387357376402393240278138410809218722517Unweighted Base
46340742341739840735625232914729978578122517Weighted Base
3541354730414234301231028984230Australia8%10%8%11%8%10%12%13%z9%8%10%10%10%9%
2734402952444126201131069689226USA6%8%9%7%13%zmo11%p12%h10%6%8%11%zd11%zd11%zd9%dp
p
21391644153227262293675953165Germany4%10%zln4%10%zln4%8%ln7%10%z7%6%7%7%7%7%ln
pp
442025222627111343108544946165France10%zmo5%6%5%7%7%3%5%13%zij7%5%6%6%7%j
353521219815222893362928129New Zealand7%zkl9%zkl5%k5%k2%2%4%9%zj9%zj6%zab4%3%4%5%abc
nckl
29282218151229122065555047124Ireland6%k7%k5%4%4%3%8%z5%6%4%6%6%6%5%
1518251719172016958513938110Spain3%4%6%4%5%4%6%6%3%4%5%5%5%4%
2627101516715141766352524102Canada6%kn7%zkn2%4%4%2%4%6%5%5%4%3%3%4%bk
Page 55
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
1813102161795185628262585Holland4%l3%2%5%l1%4%l2%2%6%i4%3%3%3%3%l
61417647331442126654Sweden1%3%l4%zlp2%1%2%1%1%4%zij3%zab1%ab1%1%2%abc
c
127108685562625191951Italy3%2%2%2%1%2%1%2%2%2%3%2%2%2%
264542323429149944Pakistan*1%1%1%1%6%zlm*1%1%2%1%1%1%2%p
nop
2192661242253327India1%*2%o1%1%2%*1%1%1%abc1%**1%abc
31115113-31832221Poland1%***1%3%zmn1%-1%1%zab***1%abc
opc
1-12872249106618Bangladesh*-**2%zno2%zop*1%1%1%1%1%1%1%
p
3412711--1264418Portugal1%1%**2%z**--1%1%1%1%1%
434321--31165517Greece1%1%1%1%**--1%1%1%1%1%1%
Page 56
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
333242-3316---16Denmark1%1%1%1%1%1%-1%1%1%zab---1%abc
c
312442-131511115South Africa1%**1%1%*-*1%1%zab***1%abc
c
---25823315---15Romania---*1%nop2%zno1%1%1%1%zab---1%bc
pc
*334121-3955514Norway*1%1%1%*1%*-1%1%1%1%1%1%
42*412614944413Malta1%**1%*1%2%z*1%1%***1%
1112*5221475511Japan***1%*1%z1%1%**1%1%1%*
1-215231-564411Turkey*-1%*1%o*1%*-*1%***
33-41-133833311Switzerland1%1%-1%*-*1%1%1%****
--1351---822210Lithuania--*1%1%zop*---1%****
Page 57
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
3*331-11-73229Jamaica1%*1%1%*-**-*****
1-15-1--361--7Nigeria*-*1%z-*--1%**--*
-1212-2-261117Russia-*1%*1%-*-******
--1123---43337Saudi Arabia--***1%---*****
3*---322-6***7Cyprus1%*---1%1%1%-*****
1-*1311-151116China*-**1%**-******
--3-3111-61--6Somalia--1%-1%***-**--*
---122--1212-4Ghana---***--****-*
-1-3-----31114Bulgaria-*-1%z-----*****
-1-1-22--22114Brazil-*-*-*1%z--*****
Page 58
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
-11--31---2314Mexico-**--1%z*---**ad**
-*4---21-4***4Kenya-*1%z---**-*****
---1-3--13---3Afghanistan---*-1%z--**---*
2*1------12223Republic of***------*****Ireland
1-1-1----3---3Sri Lanka*-*-*----*---*
----12---11112Iceland----**---*****
-1-1--1--2---2Zimbabwe-*-*--*--*---*
----1-----1--1Philippines----*-----*--*
--1*-----1---1Iraq--**-----*---*
--1-------1111Egypt--*-------****
Page 59
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
---1-----1---1Argentina---*-----*---*
--1-----11---1South Korea--*-----**---*
--1------1---1Syria--*------*---*
----1----1---1Israel----*----*---*
----1----1---1Latvia----*----*---*
----1----1---1Hungary----*----*---*
-*-------*---*Belgium-*-------*---*
-*-------*---*Indonesia-*-------*---*
6651751032113217111149Other1%1%1%4%zln1%2%1%1%3%ij2%2%1%1%2%
op
Page 60
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
877168616045603430214173153149392None/I don't19%k17%k16%15%15%11%17%h13%9%15%17%18%z18%zd16%hkidentify with any
other country
592063315837411714120137128117268Don't know13%mo5%15%zkm7%15%zkm9%o11%h7%4%8%14%zd15%zd14%zd11%dh
ooo
2-112--1-23335No answer*-***--*-*****
Page 61
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 21
KK04 - Now I would like you to think about countries outside of Britain and the United Kingdom.Which onecountry, if any, would you say has an outlook or values that are closest to your own personal outlook and values?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
430568449695326196702191725543748501601394396348372406124012772517Unweighted Base
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
2347285824147159453954454729252426328499183A. My social class7%7%6%8%8%8%11%7%7%7%8%7%9%8%6%6%6%8%7%8%7%
9535824829289521310101782203293712001501762041771905835151098B. My interests or27%53%zq51%zq42%t30%30%20%46%zn30%41%l46%l56%zj39%43%41%50%zf43%48%h45%42%44%hlleisure activities
ttopklhnopt
82325200240694012888153187300317199155181178122122542414956C. My values and23%48%zq41%qt34%t23%23%19%40%zn25%35%l42%zk48%zk38%cd44%zc42%cd43%zc30%31%42%za34%38%acoutlook
rtoplldddlnopqt
88264176232713811779165162270254164120157138135136471379850D. My personal25%39%zt36%t33%t24%22%17%35%zn27%30%38%zk38%zk32%34%37%33%33%34%37%za31%34%akviews and opinions
oplllnopt
21403445522815106504333322616203536257781158E. My ethnicity/6%6%7%6%17%zm16%zm23%zm5%8%zij8%j5%5%5%5%5%8%9%g6%6%7%6%jmethnic background
4068505973531217979425577783827463825143109252F. My religion11%10%10%8%24%zm30%zm19%zm8%13%zjk8%8%12%j15%zc11%cf6%11%cf9%6%11%9%10%cfj
pdfm
751191051467347194421401101351301126888748588256260516G. My nationality21%18%22%21%24%27%zm29%20%23%z20%19%20%22%19%21%18%21%22%20%21%20%
35876510435218294777410277503564526563202128330H. My gender10%13%13%15%t12%12%12%13%13%14%14%12%10%10%15%h13%16%gh16%gh16%za10%13%ah
t
Page 62
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 22
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
751291191743920852012312216415014084767283103328231559I. My age/21%19%25%25%s13%11%12%23%zn20%22%23%23%27%zd24%e18%17%20%26%ef26%za19%22%aegeneration
opeffop
121541596149211017981448158213657J. My sexual3%r2%1%2%3%4%2%2%4%zi2%2%1%2%4%zfh1%2%4%f2%2%3%b2%brorientation
5075558527147266625710075723655413851158135293K. The TV14%11%11%12%9%8%10%12%10%10%14%zl11%14%10%13%10%9%13%12%11%12%programmes/radio I
watch or listento/the newspaper Iread
561191021584014134431051111411268580636682106244239483L. The music I16%18%21%23%zs13%o8%20%o20%zo18%21%20%19%16%23%ef15%16%20%27%zd19%19%19%folisten to
tphefhp
337759116241462946277958462515149574759258318M. The sports I9%11%12%17%zs8%8%9%13%zop10%14%13%13%12%14%12%12%14%12%5%21%zb13%blfollow
tpt
2329376714751683638555227283923323341141182N. The sports team6%4%8%s10%zs5%4%7%8%6%7%8%8%5%8%9%h6%8%8%3%11%zb7%bhI support
s
428364824321926266648293595659475233171134305O. The food I eat12%12%13%12%14%12%14%12%11%12%11%14%11%16%zc14%c11%13%8%13%11%12%c
1246234519641232926444323182022263439102142P. The technology3%7%t5%6%6%o4%6%6%5%5%6%6%4%5%5%5%6%8%zfh3%8%zb6%btI use
Page 63
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 22
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
1614182615111652916171915111691218463480Q. The brand of5%s2%4%4%5%6%zm1%3%5%zj3%2%3%3%3%4%2%3%4%4%3%3%products I buy
7151395143261219286585534542647414126120115234None of these20%zqrs7%8%7%14%zm15%zm18%zm9%14%zij11%i8%5%10%c7%11%c10%10%6%9%9%9%imq
Page 64
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 22
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
134415187148151372114218571241803561792392102521832292691721242517Unweighted Base
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
13117696383100144492592114122913141814183A. My social class11%7%5%8%8%7%7%7%f6%8%12%zcf4%10%cf7%3%10%cfi12%zc4%8%8%7%fr
imfgim
818610642936444665292125668795821141901074397131631098B. My interests or68%40%r31%50%zp44%r40%47%zo44%ch35%53%za40%c46%c37%53%za55%za38%42%c30%56%za35%44%chleisure activities
rscdehjcdehjcdehjcdehjorlmlmlmlm
5134100377339391565795285579856510015397401049358956C. My values and45%29%29%44%zr41%zr35%40%zo38%h39%45%ac37%40%h29%47%za44%za35%39%h32%40%h32%38%hooutlook
sshcehjmchmrs
41521003252613554946932447878060921238634788355850D. My personal35%33%29%38%zp32%32%35%33%c34%38%ch41%zc38%ch27%43%za36%c31%33%c24%36%c31%34%chviews and opinions
rehmcdehmor
-39284347659414545513151017164451410158E. My ethnicity/-8%q8%q5%6%6%7%7%j5%4%2%6%7%j5%5%6%4%14%zab6%5%6%jethnic background
defghijklm
-4334611131421102027142930321929245312210252F. My religion-9%10%7%14%zqs13%zn8%10%d10%12%d13%za14%ad14%za9%8%9%5%10%9%6%10%dnq
dmmdfm
Page 65
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 23
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
210175182153239276410213253483536654716874233516G. My nationality17%22%22%21%19%21%20%19%29%zb26%de25%zd23%16%17%19%17%16%27%zb18%18%20%m
defghghmeghmdefghmm
268501198814718228791320281931456015362032330H. My gender15%15%15%p14%11%13%13%14%hj13%11%9%14%8%15%13%21%zb14%11%9%18%bhj13%hj
cfhjkpm
29269190203282277457182856474049947424465628559I. My age/19%20%20%22%25%25%zn20%22%c25%c23%c26%ac22%c18%23%c27%ac26%ac23%c14%24%c15%22%cngeneration
hhm
-7111919253249125492543133657J. My sexual-2%3%2%2%2%2%2%2%2%2%2%4%g1%2%2%3%g4%g1%3%2%orientation
248411168413915423851535301129473512331724293K. The TV17%10%12%14%10%12%11%11%h7%12%h17%zb15%bh5%14%h14%h12%h12%h10%h7%13%h12%hprogrammes/radio I
chlmwatch or listento/the newspaper Iread
4936317414922326040292250482847825027454430483L. The music I34%20%18%20%18%20%19%19%ch13%18%23%zc23%ch13%22%ch24%ch18%26%zc14%19%17%19%chlisten to
hllllmhlm
Page 66
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 23
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
2564011010411720126052132362820463913272030318M. The sports I16%12%12%13%13%10%14%zo12%c7%17%bcg15%bc17%bc12%9%13%14%13%8%9%17%bcl13%cofollow
llgl
*272388416212015417202118820227162318182N. The sports team4%6%7%10%zps5%6%9%zo7%gl1%6%9%cgl10%gl8%l4%6%8%l7%l5%10%gl10%gl7%loI support
p
4482411411411718826031428303035513811282413305O. The food I eat32%10%7%13%r14%r10%13%o12%l5%12%13%l14%l14%l17%ac15%ac14%l11%9%10%7%12%lor
ll
1132655455785121191013161116168161510142P. The technology9%3%8%zs6%s5%s5%6%6%2%8%l5%6%7%5%5%6%8%l5%7%5%6%sI use
11313282443376615821554106471380Q. The brand of8%3%4%3%3%4%3%3%1%4%c4%cf1%7%zcf3%1%4%6%zcf1%3%7%zcf3%products I buy
gilmilmilm
16548476813110321046149815282411524024234None of these7%14%zpq14%zp5%8%q12%zn7%10%hij6%5%6%4%4%7%8%9%h11%hi16%ze17%ze13%hi9%hi
qkfghijfghijjkjnqklmklm
Page 67
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 23
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
1134135736021571714143178662717756124475156618656835365926772517Unweighted Base
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
7810418165--712551129473633555758384541183A. My social class7%7%6%7%--5%7%8%7%8%7%6%9%7%10%za8%7%5%7%a
383711691029126628012687932553092462532772492223422721098B. My interests or37%49%zt24%46%zr67%41%42%45%z42%45%42%59%ze43%e41%36%41%47%a51%za36%44%aeleisure activities
fgdrt
391563618953311674254711214272230211232225194280246956C. My values and37%39%21%40%zr14%16%8%38%40%40%z35%51%ze40%ef34%30%37%41%a42%za33%38%aeoutlook
fgfmr
335511707805332609220622195203203200232215174232216850D. My personal32%35%24%35%zr27%16%22%34%35%35%32%39%ze35%32%30%36%a37%a35%a29%34%aeviews and opinions
mr
639616142--1010048107402327367331192979158E. My ethnicity/6%7%6%6%--7%6%8%6%7%4%5%6%10%zfg5%4%4%11%zbc6%bcethnic background
hdl
126123372151161806117867416341104494254105252F. My religion12%zs8%13%10%6%9%4%10%10%10%11%8%11%f7%13%zfh8%9%8%14%zbc10%fm
ds
Page 68
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 24
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
22628867449233033916234014610511912816212683132173516G. My nationality22%20%23%20%11%19%20%19%25%zl19%24%zj20%21%21%21%21%18%20%23%c20%jl
101228253051120248762159847928510467819388330H. My gender10%16%zt9%14%r4%9%13%14%12%12%16%zj9%16%zh14%h14%h11%17%za14%12%13%hr
dt
221336575029320417131382150145114142155138108181128559I. My age/21%23%20%23%48%16%14%23%z21%22%25%27%ze20%23%20%23%a23%a27%za17%22%amgeneration
g
2929751--734213719*111827166152157J. My sexual3%2%2%2%--5%2%3%2%3%*2%h3%h4%zh3%1%2%3%2%horientation
11517547246341421766212706575698268558979293K. The TV11%12%16%zq11%17%23%10%12%10%12%12%12%13%11%11%11%12%13%11%12%qprogrammes/radio I
watch or listento/the newspaper Iread
1823005043324343481253371199811310316211794141125483L. The music I17%21%17%19%8%25%23%20%20%19%20%19%20%17%21%19%20%21%17%19%listen to
13717832286635023467228697772729585668580318M. The sports I13%12%11%13%32%20%34%z13%11%13%11%14%13%12%12%14%14%13%11%13%follow
Page 69
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 24
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
7210919163191614713243133403946425350375341182N. The sports team7%8%7%7%100%100%100%z7%7%8%7%7%8%7%7%8%8%8%5%7%aI support
13217229276411922473220748261708883558778305O. The food I eat13%12%10%12%19%8%13%13%11%12%12%16%zg11%11%11%14%12%13%10%12%
46966136249964293412334265739233741142P. The technology4%7%zt2%6%zr8%23%6%5%7%5%7%4%6%4%7%zf6%5%6%6%6%rtI use
384215651-663155520131326272316103080Q. The brand of4%3%5%zq3%7%-4%4%2%3%3%3%2%4%4%4%b3%2%4%b3%bproducts I buy
11910057178---148571544929416892433355100234None of these11%zs7%20%zq8%---8%9%9%8%6%7%11%gh12%zg7%7%8%13%zbc9%dh
hdlmqs
Page 70
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 24
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
477518387357376402393240278138410809218722517Unweighted Base
46340742341739840735625232914729978578122517Weighted Base
33432029302729182196867775183A. My social class7%11%zn5%7%8%7%8%7%6%7%9%9%z9%zd7%
200150206175177190127991556714083413231098B. My interests or43%37%49%o42%45%o47%o36%39%47%j46%za41%40%40%44%ableisure activities
bccjo
1951581971631509312094161600334292271956C. My values and42%k39%k46%zk39%k38%k23%34%37%49%zi41%za34%34%33%38%aboutlook
lojbcck
15812616812614412711985129508325274258850D. My personal34%31%40%zk30%36%31%33%34%39%35%33%32%32%34%views and opinions
mo
28152332263523723101534944158E. My ethnicity/6%4%5%8%o6%9%o7%i3%7%i7%5%6%5%6%ioethnic background
7838403325382734251431069087252F. My religion17%zklmno9%9%8%6%9%8%14%hj8%10%11%10%11%10%l
928877868786835862302201171158516G. My nationality20%22%18%21%22%21%23%23%19%21%20%20%20%20%
523478387256382141196129111107330H. My gender11%8%18%zmo9%18%zmo14%o11%9%13%13%13%13%13%13%im
ppo
Page 71
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 25
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
13095876111275756160335214177168559I. My age/28%zkmn23%m20%15%28%zk18%21%24%18%23%21%21%21%22%mgeneration
mn
31967121110563322181757J. My sexual1%5%zmn1%2%3%p3%p3%2%2%2%2%2%2%2%porientation
p
684148484347513938162126108104293K. The TV15%zo10%11%12%11%11%14%15%12%11%13%13%13%12%programmes/radio I
watch or listento/the newspaper Iread
9570656483105694174271201166156483L. The music I21%17%15%15%21%26%zm19%16%23%18%20%19%19%19%listen to
no
199322781886594247163147136129318M. The sports I4%23%zln5%19%zln4%21%zln17%z17%14%11%15%zd16%zd16%zd13%dlfollow
pppnp
15401447115342211995867070182N. The sports team3%10%zln3%11%zln3%13%zln12%zh8%6%6%9%8%9%7%lnpI support
ppp
664959474738343642177120112104305O. The food I eat14%k12%14%11%12%9%10%14%13%12%12%13%13%12%
Page 72
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 25
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
46340742341739840735625232914729978578122517Weighted Base
1228735203919152462746964142P. The technology3%7%np2%8%znp5%n10%zln5%6%7%4%7%zd8%zd8%zd6%dnpI use
p
1781411151515784239313180Q. The brand of4%2%3%3%4%4%4%3%2%3%4%4%4%3%products I buy
453539493531381924140908076234None of these10%9%9%12%9%8%11%7%7%9%9%9%9%9%
Page 73
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 25
KK05 - If you were introducing or describing yourself to somebody you hadn't met before, apart from your friends and family,the job or work you do and where you live which three or four of these, if any, would you say are most important to your identity?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
3020326216961594840573037343115243441134175Unweighted Base
23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base
1726305312651353330473716233116293127121147Football team73%90%82%79%89%81%97%80%91%78%85%72%60%81%80%72%92%95%65%86%zb81%bh(Specify)
---2---2-2--11-----22Cricket team---3%---1%-5%--4%3%-----1%1%(Specify)
2113---813234-21-1448Rugby Union team11%5%4%4%---5%2%7%4%5%15%z-5%6%-2%10%3%4%(Specify)
115----8-333213-2-168Rugby League Team4%2%14%----5%-7%5%5%8%4%7%-5%-3%5%4%(Specify)
31-1011-1531394335119817Other sports team12%3%-14%10%19%-9%7%3%6%18%13%11%9%22%2%3%22%za5%9%a(Specify sport and
team)
Page 74
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 26
KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
12439664385901302934181710151518121411175Unweighted Base
***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base
*261976254510312415171715513186161817147Football team100%95%82%87%p61%72%86%o81%83%75%86%78%84%61%65%82%83%100%75%94%81%op(Specify)
----22-2------1----12Cricket team----5%3%-1%------4%----6%1%(Specify)
-1113536-11112-1--2-8Rugby Union team-3%6%1%7%9%z2%4%-11%4%3%3%24%-6%--8%-4%(Specify)
---35268----1-331---8Rugby League Team---3%12%z4%5%5%----6%-16%12%9%---4%(Specify)
-13768914-124113-1-4-17Other sports team-2%11%8%15%13%7%9%-14%11%18%6%15%14%-8%-17%-9%(Specify sport and
team)
Page 75
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 27
KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
819327148171414312641124432939436355424235175Unweighted Base
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
549316132--14710832110302837364640324134147Football team75%85%82%81%--100%z82%76%83%75%71%79%85%87%79%87%77%83%81%(Specify)
11-22--2-2-11---11-2Cricket team1%1%-1%10%--1%-1%-2%2%---3%2%-1%(Specify)
5317-8-5362-41232128Rugby Union team6%3%7%4%-50%-4%6%5%5%-9%3%5%6%5%3%4%4%m(Specify)
34-8-8-444333-2413-8Rugby League Team5%4%-5%-50%-3%8%3%7%8%6%-4%8%2%6%-4%m(Specify)
9821517--1241158252416517Other sports team12%7%10%9%90%--9%10%8%13%19%4%12%4%8%3%12%13%9%m(Specify sport and
team)
Page 76
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 28
KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
18531135124646181582917776175Unweighted Base
15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base
732939115031151671756161147Football team44%81%63%82%94%93%z75%72%81%75%88%z87%87%81%(Specify)
-2-----112---2Cricket team-5%z-----5%4%2%---1%(Specify)
3112-131253338Rugby Union team18%3%9%4%-1%8%4%10%6%3%4%4%4%(Specify)
12-3-252171118Rugby League Team9%5%-6%-3%12%z11%5%7%1%1%1%4%c(Specify)
42441122-1075517Other sports team29%6%28%9%6%2%6%8%-11%8%8%8%9%(Specify sport and
team)
Page 77
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 29
KK05A - And which sport do you follow?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
3020326216961594840573037343115243441134175Unweighted Base
23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base
1626305312651353330463716233116293127120147Football team71%90%82%79%89%81%97%80%91%78%84%72%58%81%80%72%92%95%65%86%zb81%bh
1-3541151421222-22189Arsenal5%-7%7%26%7%31%3%4%11%4%3%6%5%5%-5%7%3%5%5%m
2------511121-3-1-145Aston Villa10%------3%3%3%2%3%4%-7%-3%-3%3%3%
1--1211-2--------2112Barcelona4%--2%15%12%24%-6%z--------6%3%1%1%
--11---4-13-1--2-1-44Burnley--3%1%---2%-3%6%-4%--9%-3%-3%2%
11-1---43*-1111-1-224Celtic4%5%-2%---2%7%zj1%-1%5%4%3%-2%-5%1%2%
--1411-41-22-1-2-2145Chelsea--3%5%8%15%-2%2%-3%4%-3%-9%-6%3%3%3%
*1-2---7223-*3-*12257Dundee United2%3%-4%---4%4%5%5%-2%9%-2%3%7%5%3%4%
--131-132-11--31--124Leeds United--2%5%4%-12%2%5%-1%3%--8%3%--3%2%2%
27510---263491031747452126Liverpool7%24%12%15%---15%9%10%17%19%10%4%19%17%21%12%12%15%14%
Page 78
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 30
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base
24211321204551023445541923Manchester United8%15%7%16%23%23%29%12%10%13%9%19%7%12%9%16%17%16%11%13%13%
-4-1---51--4-14----55Mansfield Town-14%-1%---3%3%--8%-3%10%----4%3%
1113---71141112*12167Newcastle2%5%4%4%---4%3%3%7%1%3%2%6%1%3%5%2%4%4%
3-21---6312-131-*1*56Rangers13%-5%2%---3%8%4%3%-2%10%3%-2%2%1%4%3%
--3----3-12---2-1--33Sheffield United--7%----2%-3%3%---4%-3%--2%1%
--*1---11-*-1-*---1*1Swansea--1%1%---1%2%-1%-3%-1%---2%*1%
-34----82213-2-132178West Ham-9%10%----5%6%6%1%5%-6%-4%8%7%1%5%4%
--1----2-11-1----1112Wolves--3%----1%-3%1%-2%----4%3%*1%
1--2---22-----1-2--22Grimsby Town3%--2%---1%6%z-----2%-5%--2%1%
346922-234612436136642125Other13%15%16%13%13%24%-14%10%15%22%7%10%22%3%12%20%17%9%15%14%
--1----11--------1-11Not specified--3%----1%3%--------3%-1%1%
Page 79
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 30
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base
---2---2-2--11-----22Cricket team---3%---1%-5%--4%3%-----1%1%
---1---1-1---1-----11England---1%---1%-2%---3%-----1%*
---1---1-1--1------11Notts County---2%---1%-3%--4%z------1%1%
2113---813234-21-1448Rugby union11%5%4%4%---5%2%7%4%5%15%z-5%6%-2%10%3%4%
21-----3-2-11-2----33England8%5%-----2%-5%-3%5%-5%----2%2%
1--2---3-1111--1--3-3Wales3%--3%---2%-2%1%2%5%--6%--7%za-2%
--11---21-1-1----1112Other--4%1%---1%2%-2%-5%----2%3%1%1%
115----8-333213-2-168Rugby league4%2%14%----5%-7%5%5%8%4%7%-5%-3%5%4%
-------1-1---1-----11England-------1%-3%---4%-----1%1%
1-1----2--2-1---1--22Not specified4%-3%----1%--4%-3%---3%--1%1%
-14----5-1131-3-1-135Other-2%11%----3%-4%1%5%5%-7%-2%-3%2%3%
Page 80
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 30
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
23**29**37**67*14**7**5**16836*38*55*52**27*28**39**23**32**33**41*141*182Weighted Base
31-1011-1531394335119817Other sports12%3%-14%10%19%-9%7%3%6%18%13%11%9%22%2%3%22%za5%9%a
1--211-31-211-2--1224Not specified5%--4%5%8%-2%2%-3%2%5%-4%--2%5%1%2%
21-7---1221282325-*7512Other7%3%-11%---7%5%1%3%16%9%11%4%22%-1%17%za4%7%a
----11---1------1--11Don't know----6%10%---2%------2%--1%*
Page 81
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 30
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
12439664385901302934181710151518121411175Unweighted Base
***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base
*261976254410312415171715513186161817147Football team100%95%82%87%p60%71%86%o81%83%75%84%78%84%61%65%82%83%100%75%94%81%op
--261368--1-1131-3--9Arsenal--9%7%3%5%5%5%--4%-3%6%15%5%-19%--5%
--131145----5-------5Aston Villa--5%3%3%2%3%3%----28%-------3%
-1--12-2------1--1--2Barcelona-4%--2%3%z-1%------4%--7%--1%
-1--3134-------4----4Burnley-4%--8%zq2%3%3%-------19%----2%
-1211311--3-------1-4Celtic-2%7%1%3%4%1%*--17%zm-------2%-2%m
---41325---1-1---12-5Chelsea---5%2%4%2%3%---4%-9%---7%9%-3%
*1*2224---7---------7Dundee United100%3%1%2%5%4%4%---32%zm---------4%
-2-1-224---2-------24Leeds United-9%-2%-3%2%2%---9%-------11%2%
Page 82
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 31
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base
-6116232324-2-233-4*36326Liverpool-23%6%19%5%5%19%o16%j-31%-10%17%33%-18%3%17%27%17%14%jo
--2192617221-*33-34134223Manchester United--10%21%zp5%10%14%14%83%-2%12%19%-12%19%10%16%16%13%13%j
---41145-----------55Mansfield Town---5%2%2%3%3%-----------28%3%
-2211247---1---14---7Newcastle-9%7%2%3%4%4%4%---7%---5%57%---4%
--23124---6---------6Rangers--11%3%2%3%3%---28%zm---------3%
---3--33---3--------3Sheffield United---3%--2%2%---13%--------1%
---*11*--1----------1Swansea---1%2%1%*--19%----------1%
-2-42258------1-14128West Ham-6%-5%4%4%5%5%------4%-7%23%4%10%4%
----2112----2-------2Wolves----4%1%1%1%----10%-------1%
--2--122---2--------2Grimsby Town--10%--1%1%1%---11%--------1%
Page 83
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 31
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base
-849381723-2-31163*24325Other-31%17%10%8%13%14%15%j-25%-14%7%13%30%12%5%11%17%16%14%j
-1---1-1-------1----1Not specified-4%---2%-1%-------5%----1%
----22-2------1----12Cricket team----5%3%-1%------4%----6%1%
----11-1------1-----1England----2%1%-1%------4%-----*
----11-1-----------11Notts County----2%2%-1%-----------6%1%
-1113536-11112-1--2-8Rugby union-3%6%1%7%9%z2%4%-11%4%3%3%24%-6%--8%-4%
----1123-------1--2-3England----3%2%2%2%-------6%--8%-2%
--111212-1---2------3Wales--3%1%2%3%1%1%-11%---24%------2%
-11-12-1--111-------2Other-3%3%-2%3%z-1%--4%3%3%-------1%
Page 84
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 31
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
***27**23**88*41*62*120*154*1**7**20*21**18**8**20**22**7**16**23**18**182Weighted Base
---35268----1-331---8Rugby league---3%12%z4%5%5%----6%-16%12%9%---4%
---1--11----1-------1England---1%--1%1%----6%-------1%
---11112------2-----2Not specified---1%2%1%1%1%------10%-----1%
---14135------131---5Other---1%10%zq2%3%3%------7%12%9%---3%
-13768914-124113-1-4-17Other sports-2%11%8%15%13%7%9%-14%11%18%6%15%14%-8%-17%-9%
--121224----112-----4Not specified--3%2%3%3%1%2%----4%15%9%-----2%
-1255669-123*-1-1-4-12Other-2%9%6%12%10%5%6%-14%11%15%3%-6%-8%-17%-7%
---1--11---1--------1Don't know---1%--1%*---4%--------*
Page 85
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 31
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
819327148171414312641124432939436355424235175Unweighted Base
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
549316131--14710832110302837354639324134147Football team75%85%82%81%--100%z82%75%83%75%71%79%84%87%78%87%77%83%81%
36-9--99-9--11731249Arsenal4%6%-6%--6%6%-6%--3%1%13%z5%4%3%9%5%
1423--54141-41-1-4-5Aston Villa2%4%11%2%--3%3%3%3%3%-8%3%-2%-7%-3%
-2-2--22-11---2---22Barcelona-2%-1%--1%2%-1%2%---4%---5%1%
13-4--44-4-4---4---4Burnley1%3%-3%--3%3%-3%-10%---8%z---2%
3113--44-22111212-14Celtic4%1%3%2%--3%3%-2%4%2%1%2%3%2%5%-3%2%
14-5--5414132----415Chelsea1%4%-3%--3%3%3%3%3%7%4%----7%3%3%
3316--75141*12343--7Dundee United4%3%4%4%--4%4%2%3%4%1%3%4%6%8%7%--4%
Page 86
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 32
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
22-4--4213112-1-2114Leeds United3%2%-2%--3%1%1%2%1%3%4%-1%-5%3%1%2%
719422--26206206381056510526Liverpool10%17%19%14%--18%z15%15%15%16%8%16%24%10%13%12%19%13%14%
716122--231471569248924823Manchester United10%14%4%14%--16%z10%17%12%14%23%4%9%15%18%5%8%19%13%
14-5--55-5--5---5--5Mansfield Town1%4%-3%--3%4%-4%--11%---13%--3%
3416--75233-222132-7Newcastle4%4%3%4%--5%3%5%3%8%-5%5%4%3%9%4%-4%
4223--622331**4122*6Rangers5%2%12%2%--4%2%5%2%6%2%1%1%8%z3%5%3%1%3%
21-3--33-3---3----33Sheffield United2%1%-2%--2%2%-2%---6%z----7%1%
1*-1--1*1*1-1--1*--1Swansea1%*-1%--1%*2%*2%-3%--2%1%--1%
26-8--88-41214112248West Ham2%6%-5%--5%6%-3%3%4%1%10%2%1%5%3%9%4%
Page 87
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 32
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
11-2--2112---2----22Wolves1%1%-1%--1%*3%1%---4%----4%1%
21-2--22-2----22---2Grimsby Town2%1%-1%--2%2%-2%----4%5%---1%
1213520--2516821347675610325Other17%12%26%12%--17%z12%19%16%9%9%14%15%14%11%15%20%6%14%
-1-1--11------1---11Not specified-1%-1%--1%1%------2%---2%1%
11-22--2-2-11---11-2Cricket team1%1%-1%10%--1%-1%-2%2%---3%2%-1%
-1-11--1-1-1-----1-1England-1%-1%5%--1%-1%-2%-----2%-*
1--11--1-1--1---1--1Notts County1%--1%5%--1%-1%--2%---3%--1%
5317-8-5362-41232128Rugby union6%3%7%4%-50%-4%6%5%5%-9%3%5%6%5%3%4%4%m
3--3-3-1212-1-21--23England4%--2%-20%-1%4%1%5%-3%-3%3%--4%2%
Page 88
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 32
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
1212-3-3-3--111111-3Wales1%2%4%1%-17%-2%-2%--3%2%1%2%4%1%-2%
1111-2-112--11-111-2Other1%1%4%1%-13%-1%2%2%--3%1%-1%2%1%-1%
34-8-8-444333-2413-8Rugby league5%4%-5%-50%-3%8%3%7%8%6%-4%8%2%6%-4%m
1--1-1--11-1---1---1England2%--1%-7%--3%1%-3%---2%---1%
11-2-2-11-22-----2-2Not specified1%1%-1%-12%-1%2%-5%j5%-----4%-1%
13-5-5-3131-3-2311-5Other2%3%-3%-30%-3%3%2%2%-6%-4%5%2%3%-3%
9821517--1241158252416517Other sports12%7%10%9%90%--9%10%8%13%19%4%12%4%8%3%12%13%9%m
12-44--4-4-3--11-214Not specified2%2%-2%19%--3%-3%-8%--1%2%-3%2%2%
7521012--84755251315412Other10%5%10%6%66%--6%10%5%13%12%4%12%2%5%3%9%10%7%m
Page 89
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4 Apr 2014Table 32
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
72*109*19**16319**16**147132*43*133*40*39**46**42*53*50*37**53*41**182Weighted Base
1--11--1-1----1---11Don't know1%--*4%--1%-1%----1%---2%*
Page 90
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4 Apr 2014Table 32
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
18531135124646181582917776175Unweighted Base
15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base
732939115031151671756161147Football team44%80%63%82%94%93%z75%72%81%74%88%z87%87%81%
-311-43-227669Arsenal-8%10%1%-7%6%-8%2%8%9%9%5%
1--3-1-3-32225Aston Villa7%--6%-2%-13%-3%3%3%3%3%
----11--12---2Barcelona----10%2%--6%2%---1%
-1-2-112113334Burnley-3%-4%-2%2%10%5%1%4%4%4%2%
121*1-2--12324Celtic5%4%5%1%5%-4%--1%3%4%a3%2%
-1-211-1123115Chelsea-2%-4%10%1%-4%4%2%3%ab1%1%3%
12-*1231-16667Dundee United7%5%-1%8%4%6%4%-1%7%8%zd8%zd4%
--12--1--21114Leeds United--9%5%--1%--3%2%2%2%2%
14381961214128826Liverpool3%9%22%17%11%17%15%6%10%15%14%12%12%14%
Page 91
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4 Apr 2014Table 33
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base
24161955210139923Manchester United12%9%9%12%11%17%12%24%12%11%15%12%12%13%
-1-4--1--41115Mansfield Town-2%-8%--2%--4%1%1%1%3%
*1-3*221134337Newcastle2%3%-5%3%5%5%3%7%3%5%5%5%4%
*3-1-13*-14446Rangers3%7%-2%-2%8%2%-1%5%6%6%3%
---2-1----3113Sheffield United---3%-2%----3%2%2%1%
1--*--*1-*1111Swansea5%--1%--1%4%-1%1%1%1%1%
-2-115--352--8West Ham-4%-2%5%9%--18%5%2%--4%
-1--1--1--2222Wolves-2%--10%--3%--2%3%3%1%
---1-2---12222Grimsby Town---1%-3%---1%2%2%2%1%
-9132105-11877725Other-22%8%6%22%18%12%-6%19%8%10%10%14%c
Page 92
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4 Apr 2014Table 33
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base
-----1--1-1111Not specified-----2%--5%-1%1%1%1%
-2-----112---2Cricket team-5%z-----5%4%2%---1%
-1------11---1England-2%------4%1%---*
-1-----1-1---1Notts County-3%-----5%-1%---1%
3112-131253338Rugby union18%3%9%4%-1%8%4%10%6%3%4%4%4%
-1-2--2-112223England-3%-4%--4%-7%1%2%3%3%2%
1-1---11-21113Wales9%-9%---3%4%-2%1%1%1%2%
1----1--12---2Other9%----1%--4%2%---1%
12-3-252171118Rugby league9%5%-6%-3%12%z11%5%7%1%1%1%4%c
-1----1--1---1England-3%----3%--1%---1%
Page 93
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 33
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
15**40*14**47**11**53*42*21**19**95*86*70*70*182Weighted Base
-1---111111112Not specified-2%---2%3%4%5%1%1%1%1%1%
1--3-131-5---5Other9%--6%-1%6%7%-5%---3%
42441122-1075517Other sports29%6%28%9%6%2%6%8%-11%8%8%8%9%
1--21--2-31114Not specified8%--4%6%--8%-3%1%1%1%2%
3243-*2--665512Other20%6%28%5%-1%6%--7%7%7%7%7%
-----1---1---1Don't know-----1%---1%---*
Page 94
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 33
KK05A - And which sports team do you support?BASE: ALL RESPONDENTS WHO SAY THEIR SPORTS TEAM IS IMPORTANT TO THEIR IDENTITY
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
430568449695326196702191725543748501601394396348372406124012772517Unweighted Base
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
8923713620081451867214713322025315411113515311287412341753I feel more of a25%35%zq28%29%27%26%27%30%25%25%31%kl38%zj30%c31%c32%c37%zc27%22%32%za28%30%acconnection with
rtkldhkltpeople in myneighbourhood nowthan I did 10years ago
106135127181654112539139154183129119788593129100313291605I feel less of a30%zs20%26%s26%s22%24%19%24%23%28%zi26%i19%23%22%20%23%31%ze25%24%24%24%isconnection with
fghpeople in myneighbourhood nowthan I did 10years ago
14627718627513782308832642122872582271521931451451594785421020or I feel no41%41%38%39%46%47%45%40%44%39%40%39%44%de43%45%de35%35%40%37%44%zb41%bddifferent towards
epeople in myneighbourhood nowthan I did 10years ago
-1710281916461329-213712435335060-17-139950149Net difference-5%15%2%3%5%2%9%6%1%-4%5%19%7%9%12%15%-4%-3%8%4%6%
152737411666123514322241812152025498257139Don't know4%4%8%s6%5%3%9%6%8%zij8%zij3%4%3%3%4%5%6%12%zde6%5%6%hj
fgh
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4 Apr 2014Table 34
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
134415187148151372114218571241803561792392102521832292691721242517Unweighted Base
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
296892962663194346481533576887811226027876549753I feel more of a15%21%26%35%zr32%rs28%31%31%el22%27%27%33%e39%za38%zc35%de21%26%27%28%27%30%erconnection with
sbcdejdejkljlspeople in myklmmneighbourhood now
than I did 10years ago
212390212170281324491154158483933857526805252605I feel less of a21%26%p26%p25%21%25%23%23%gh21%33%zb27%gh23%18%16%25%g27%gh25%g25%g22%29%gh24%ghconnection with
ghilmppeople in myneighbourhood nowthan I did 10years ago
41861423243594565638493549888388959312848133106751020or I feel no35%40%42%38%44%zq41%40%40%f49%f39%f41%f40%f40%f44%f27%46%f47%fm41%f45%f42%f41%fdifferent towards
people in myneighbourhood nowthan I did 10years ago
-1-26-2839638110157*-8-121484837-151713-3149Net difference-6%-6%*10%12%3%8%7%1%-6%*10%22%22%11%-5%1%2%6%-2%6%
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4 Apr 2014Table 35
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
3602124296475122611110744516222105139Don't know30%13%zp6%pq3%4%6%5%6%dgk8%dgh1%5%k5%k3%2%13%zab6%k2%7%dgk4%3%6%dgk
qrkcdeghipqjkm
Page 97
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4 Apr 2014Table 35
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
1134135736021571714143178662717756124475156618656835365926772517Unweighted Base
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
302449696846148599138753-180206172190176134246193753I feel more of a29%31%24%31%r34%4%33%34%zk22%42%zi-34%ef36%ze28%25%29%28%37%za26%30%aeconnection with
fcdikrpeople in myneighbourhood nowthan I did 10years ago
241359835225430247344-605118128156197137136150177605I feel less of a23%25%29%z23%29%28%20%14%54%zl-100%zj22%22%25%26%23%29%zb22%24%24%jlconnection with
dpeople in myneighbourhood nowthan I did 10years ago
45955012289869628721411020-2082182623202761782413141020or I feel no44%zs38%42%40%34%59%42%49%zk22%58%zi-39%38%42%42%46%zb38%36%42%41%bidifferent towards
ckspeople in myneighbourhood nowthan I did 10years ago
6190-131621-418352-206753-605627716-739-29616149Net difference6%6%-5%7%6%-24%12%20%-32%42%-100%12%13%3%-1%6%*14%2%6%
Page 98
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4 Apr 2014Table 36
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
468615124*175912--2221326213243267139Don't know4%6%5%6%3%9%5%3%2%--4%4%5%8%zfg2%5%d5%d9%zbc6%dij
hdklt
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4 Apr 2014Table 36
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
477518387357376402393240278138410809218722517Unweighted Base
46340742341739840735625232914729978578122517Weighted Base
1381271631261118810171114472272232223753I feel more of a30%k31%k39%zk30%k28%22%28%28%35%32%za27%27%27%30%bcconnection with
lmopbckpeople in myneighbourhood nowthan I did 10years ago
1148481981191101006457308285245234605I feel less of a25%21%19%23%30%zn27%no28%h25%h17%21%29%zd29%zd29%zd24%dhconnection with
onpeople in myneighbourhood nowthan I did 10years ago
1941851601781241801371021405884093513281020or I feel no42%l45%zl38%43%l31%44%l39%41%43%40%41%41%40%41%ldifferent towards
npeople in myneighbourhood nowthan I did 10years ago
25438228-8-222857164-13-13-11149Net difference5%11%19%7%-2%-5%1%3%17%11%-1%-1%-1%6%
181219164430181418104312927139Don't know4%3%5%4%11%zmn7%o5%6%5%7%zab3%3%3%6%abc
opco
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4 Apr 2014Table 37
KK06 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
430568449695326196702191725543748501601394396348372406124012772517Unweighted Base
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
501118411280501432710380122102725352707881203204406I feel more of a14%16%17%16%27%zm29%zm22%15%17%15%17%15%14%15%12%17%19%f20%zf16%17%16%fmconnection with
hpeople in mycountry now than Idid 10 years ago
961531171956641145701431541831561267811711412576308328636I feel less of a27%23%24%28%22%23%22%26%24%28%26%24%24%22%27%c28%c31%zc19%24%27%25%cconnection with
gpeople in mycountry now than Idid 10 years ago
192386269356140793212293192773863873022092462091912137086611369or I feel no54%57%55%51%47%45%49%55%zo53%51%54%58%k58%de59%de57%d51%47%54%55%54%54%dodifferent towards
pppeople in mycountry now than Idid 10 years ago
-46-42-33-831410*-243-40-74-61-54-54-25-64-44-485-105-124-230Net difference-13%-6%-7%-12%5%6%*-11%-7%-14%-9%-8%-10%-7%-15%-11%-12%1%-8%-10%-9%
17261634134492353121191812141917266639105Don't know5%4%3%5%4%o2%7%4%6%zij6%ij3%3%4%3%3%5%4%6%zf5%za3%4%aj
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4 Apr 2014Table 38
KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
134415187148151372114218571241803561792392102521832292691721242517Unweighted Base
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
18259143115182224331121548303531613212643234406I feel more of a9%18%17%17%14%16%16%16%18%12%22%zb15%16%14%18%11%11%20%de14%19%16%dconnection with
degikpeople in mymcountry now than I
did 10 years ago
112087229193278357547143540605442935534887644636I feel less of a12%26%25%27%24%25%26%26%gj20%28%gj19%29%gj25%19%27%j20%33%ze27%j32%ze24%25%gjconnection with
gjlmgjlpeople in mycountry now than Idid 10 years ago
72291784584926107591140407211710712713717217555155114991369or I feel no63%49%52%53%60%zq54%54%54%c57%59%c54%51%57%64%zb50%63%zb53%48%49%54%54%csdifferent towards
rscdfijcfimpeople in mymcountry now than I
did 10 years ago
*-38-28-86-79-96-133-216-1-208-30-19-11-32-23-22-24-44-10-230Net difference-3%-8%-8%-10%-10%-9%-10%-10%-2%-16%4%-14%-9%-5%-9%-8%-22%-8%-19%-5%-9%
234192723505591411011551917316124105Don't know16%7%zp6%pq3%3%4%4%4%k6%k1%4%k5%k2%2%5%k6%k3%5%k5%k2%4%kp
q
Page 102
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 39
KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
1134135736021571714143178662717756124475156618656835365926772517Unweighted Base
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
158245423647227406-347528290911418572109138406I feel more of a15%17%15%16%36%10%18%23%zk-20%zi9%16%16%15%18%14%15%16%18%16%ikconnection with
people in mycountry now than Idid 10 years ago
276355765604632-636279344137140157196147128177180636I feel less of a26%25%26%25%23%39%22%-100%zl16%57%zj26%24%25%25%24%27%26%24%25%jlconnection with
people in mycountry now than Idid 10 years ago
580781155121488821369-11241952903263503913572583473951369or I feel no55%54%54%55%41%52%55%77%zk-63%zi32%55%57%e56%51%59%za54%52%53%54%eidifferent towards
bkpeople in mycountry now than Idid 10 years ago
-117-109-34-1962-5-6406-63667-293-55-50-66-55-62-56-67-42-230Net difference-11%-8%-12%-9%13%-29%-4%23%-100%4%-48%-10%-9%-11%-7%-10%-12%-10%-6%-9%
34631689--6--23141917244213163637105Don't know3%4%6%4%--4%--1%2%4%3%4%5%z2%3%5%d5%d4%dij
klt
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J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 40
KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
477518387357376402393240278138410809218722517Unweighted Base
46340742341739840735625232914729978578122517Weighted Base
695766566791633762240165130128406I feel more of a15%14%16%13%17%22%zm18%15%19%16%17%15%16%16%connection with
noppeople in mycountry now than Idid 10 years ago
10896100130991021127467358264235221636I feel less of a23%24%24%31%zn25%25%32%zh29%h20%24%26%27%27%25%connection with
oppeople in mycountry now than Idid 10 years ago
2652462402142032011681311898125274544261369or I feel no57%k60%zk57%51%51%49%47%52%57%j55%53%53%52%54%jdifferent towards
lmpeople in mycountry now than Idid 10 years ago
-39-39-34-74-32-10-50-37-5-119-99-104-93-230Net difference-8%-10%-8%-18%-8%-3%-14%-15%-1%-8%-10%-12%-11%-9%
2191617291314111262413736105Don't know5%2%4%4%7%zko3%4%4%4%4%4%4%4%4%o
Page 104
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4 Apr 2014Table 41
KK07 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.
EDUCATIONETHNICITYSOCIAL GRADEAGEGENDERGCSE/
NODEGR/A-LVLO-LV/FORMLMAST/ORCSE/ALLFE-QUALPHDEQUIVNVQ12BMEASIANBLACKWHITEDEC2C1AB65+55-6445-5435-4425-3415-24MALEMALETOTAL
(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
430568449695326196702191725543748501601394396348372406124012772517Unweighted Base
35567548669729917565*2218601541711664518352428413410395128512322517Weighted Base
432211371288441215121011021941991047486100111122298299597I feel more of a12%33%zq28%zq18%t28%o23%33%23%17%19%27%zk30%zk20%21%20%24%27%fh31%zf23%24%24%hkconnection with
ttllghlqtpeople in othercountries aroundthe world now thanI did 10 years ago
5052531173627727895868152623751556642168146314I feel less of a14%s8%11%17%zr12%16%p11%13%16%zi16%zi11%8%12%11%12%13%16%zg11%13%12%12%isconnection with
sjjpeople in othercountries aroundthe world now thanI did 10 years ago
223374267393159943112703343074013853152212682222022007207091429or I feel no63%zrs55%55%56%53%54%48%57%56%57%56%58%61%zc63%zc63%zc54%49%51%56%58%57%cddifferent towards
ddedepeople in othercountries aroundthe world now thanI did 10 years ago
-71698412481314234616113147413735454579130153283Net difference-2%25%17%2%16%8%22%11%1%3%16%22%8%11%8%11%11%20%10%12%11%
3930286020125158704536273720233531329978178Don't know11%zrs4%6%9%s7%7%8%7%12%zij8%ij5%4%7%6%5%9%8%8%8%6%7%ijs
Page 109
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4 Apr 2014Table 46
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h - z/i/j/k/l - z/m/n/o/p - z/q/r/s/t
Overlap formulae used. * small base
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
134415187148151372114218571241803561792392102521832292691721242517Unweighted Base
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
112544232194253343524131941604650897128825838597I feel more of a9%27%r13%27%zr24%r23%25%25%zj19%15%19%29%jk21%24%26%k25%k28%jk26%k25%k21%24%jkconnection with
krpeople in othercountries aroundthe world now thanI did 10 years ago
2625011484143172265132017244022492318422424314I feel less of a15%13%15%p13%10%13%12%13%j18%eg16%ej8%11%18%zb10%14%j8%17%zeg13%10%13%12%jpconnection with
jegjmjmpeople in othercountries aroundthe world now thanI did 10 years ago
722821146450764178711743884132107126132170166541701371131429or I feel no60%49%62%zq54%62%zq57%56%56%f54%68%zc62%cd51%57%62%f49%60%f52%53%59%62%f57%fsdifferent towards
ssdfhilfipeople in othermcountries around
the world now thanI did 10 years ago
-163-61181101101722591-12437629404811403514283Net difference-6%14%-2%14%13%10%12%12%1%-1%11%18%3%13%12%17%11%12%15%7%11%
Page 110
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4 Apr 2014Table 47
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
WORKINGTENURESTATUSGOVERNMENT OFFICE REGION
RE-NTEDRE-BEINGOWNEDFROMNTEDBO-OUT-A PR-FROMUGHTRIGHTNORTHIVATELOCALON ABYNOTERNYORKSWESTEASTLAND-AUTH-MOR-HOUS-WOR-WOR-ENGLAIRELASCOT-ANDMID-SOUTHSOUTHNORTHNORTHLON-EAST-MID-
OTHERLORDORITYTGAGEEHOLDKINGKINGNDNDWALESLANDHUMBRLANDSWESTEASTWESTEASTDONERNLANDSTOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
11**466342857823112013962109701232142092222143452791033222341812517Weighted Base
25137473883941476*24189103619427157178Don't know16%11%zp11%zp5%5%7%7%7%dk9%k*11%zad9%k4%k5%k11%zad7%k4%k9%k6%k4%7%dkp
qqghkmghkm
Page 111
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 47
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d/e/f/g/h/i/j/k/l/m - z/n/o - z/p/q/r/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
1134135736021571714143178662717756124475156618656835365926772517Unweighted Base
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
195400315664232437148420149137151145160128101182181597I feel more of a19%28%zt11%25%zr20%15%22%25%23%24%25%26%26%e23%21%21%21%27%zc24%24%erconnection with
dtpeople in othercountries aroundthe world now thanI did 10 years ago
12119140274421510820114815751816611471668589314I feel less of a12%13%14%12%22%15%11%6%32%zl8%26%zj10%14%11%15%zf12%14%13%12%12%jlconnection with
hpeople in othercountries aroundthe world now thanI did 10 years ago
65376518312469984115225911222643213063694193772783494121429or I feel no62%zs53%63%zq56%48%56%57%65%zk41%63%zi44%61%eg53%59%54%63%za59%b52%55%57%bidifferent towards
bkspeople in othercountries aroundthe world now thanI did 10 years ago
74209-9291**17329-52272-88670794657359792283Net difference7%14%-3%13%-2%1%12%19%-8%15%-1%16%12%13%6%9%7%15%12%11%
Page 112
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 48
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
Feel lessFeel lessconnection
connectionwithwith nationneighbourho
SocialInternetSports teamthan 10od than 10media useraccesssupporteryears agoyears agoDeprivationDiversity
Rugby(Unio4 -1 -4 -1 -
n/leastmostleastmostLeaguFootbdepridepridiverdiver
NoYesNoYesOthere)allNoYesNoYesved32vedse32seTOTAL(t)(s)(r)(q)(p)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)
10481444289222819**16**147177663617736055285736227706024736697502517Weighted Base
7889361422216782883352036437726285368178Don't know7%6%12%zq6%10%13%11%4%4%5%6%4%6%7%h10%zgh4%6%8%d9%zd7%dhj
klq
Page 113
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 48
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g/h - z/i/j - z/k/l - z/m/n/p - z/q/r - z/s/t
Overlap formulae used. ** very small base (under 30) ineligible for sig testing
R lives where they wereAGE WITHIN GENDERDAILY READERSHIPborn/grew up
Yes -born
FE-FE-FE-MIDYes -andMALEMALEMALEMALEMALEMALETAB-MAR-BROADgrewYes -grew55+55+35-5435-5415-3415-34LOIDKETSHEETNoupbornupTOTAL(p)(o)(n)(m)(l)(k)(j)(i)(h)(d)(c)(b)(a)(z)
477518387357376402393240278138410809218722517Unweighted Base
46340742341739840735625232914729978578122517Weighted Base
10969791061101235852114389193161147597I feel more of a24%o17%19%26%no28%no30%zn16%21%35%zi26%za19%19%18%24%abconnection with
opjbccjnopeople in othercountries aroundthe world now thanI did 10 years ago
534654526048663421160149124118314I feel less of a11%11%13%12%15%12%19%zh14%h6%11%15%zd14%d15%zd12%dhconnection with
people in othercountries aroundthe world now thanI did 10 years ago
2662712622281922102041521828295745004761429or I feel no57%l67%zk62%zk55%48%51%57%60%55%56%58%58%59%57%kldifferent towards
lmplpeople in othercountries aroundthe world now thanI did 10 years ago
562325544975-81893229453729283Net difference12%6%6%13%12%18%-2%7%28%16%4%4%4%11%
35212731362728141294817270178Don't know8%5%6%7%9%o7%8%h5%4%6%8%8%9%7%h
Page 114
J13067067-11-03 13-MAR - 31-MAR 2014BBC IDENTITY POLLING
4 Apr 2014Table 49
KK09 - Which one of the following comes closest to your view?BASE: ALL RESPONDENTS
Proportions/Means: Columns Tested (5% risk level) - z/a/b/c/d - z/e/f/g - z/h/i/j - z/k/l/m/n/o/p
Overlap formulae used.