1.0 INTRODUCTION

KK SUPER MART is the flagship business of the Group. Established since 2001

and was Founded by Dato’ Dr KK Chai who viewed retailing in daily essentials and

necessities as an evergreen means for a livelihood then. Development in our country

hastened sophistication within our discerning society, created a hectic lifestyle and

lengthened wakening hours in the push for material gains and emotional pleasures so much

so the only time left for family life is the weekends but sad to say most of which are spent

at departmental stores or hypermarket shopping for grocery instead of taking them to the

open and enjoy family intimacy with Mother Nature.

  Visionary Dato’ Dr KK Chai took on the social responsibility in availing such time

for the rakyat and their family by creating long 24-hrs grocery shopping hours in the form

KK SUPER MART that are conveniently accessible even in the wee hours of the morning.

Shop at your leisure without having to squeeze through traffic jams or trying to beat the

other for a parking lot.

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2.0 ORGANIZATION BACKGROUND

2.1 KK Super Mart Background

The first KK SUPERMART & SUPERSTORE SDN BHD (KK SUPER

MART) has its humble beginning in June 2001 occupying only the ground floor of a shop-

house in Kuchai Entrepreneurs’ Park, Off Jalan Kuchai Lama in Kuala Lumpur.   By the

end of 4th quarter of 2010, KK SUPER MART has established 62 outlets and mainly

located at the center of Kuala Lumpur and Klang Valley and also expanded to other states

like Malacca and still growing and expanding rapidly.

2.2 KK Super Mart Logo

Our logo illustrates our foundation and focus. KK is the name of the Founder. KK is

conspicuously placed in the central position emphasized with box embossed effect lends

prominence and easy brand recognition. The three-band wings on either side of KK serves

as a visibility trap attracting attention from afar.

 

The color of RED in the letter of KK symbolizes warmth and friendliness of our shop

assistants. The color itself is eye-catching causing the brand to stand proud as a beacon

beckoning welcome. For the Chinese, red also symbolizes prosperity and good fortune.

 

The color of ORANGE in the three-band wings is outstanding with elegance. The

brightness in its tone enhances visibility to directionally focus convergence towards its

location while the color of earth GREEN denotes eco-friendliness in a safe and stress-free

participation.

 

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2.3 History of KK SUPER MART

2007

KK SUPER MART grew with seven additional outlets within Klang Valley.

The conferment upon our Founder / CEO the DARJAH INDERA MAHKOTA PAHANG

(DIMP) which carried the title DATO’

The award of Doctor of Philosophy (PhD) in areas of Business Management that carried the

title Dr upon our Founder / CEO

The recognition with the KERIS AWARD 2007 in The Asia Pacific International Honesty

Enterprise

Awarded “EXCELLENCE BRAND” in The Asia Pacific International Entrepreneur

Excellence  Award 2007

2008

The stable expanded with thirteen more KK SUPER MART in jubilation with the adulation

“SME RISING STAR AWARD 2008”

2009

Exploded with nineteen KK SUPER MART more ending the year with a total population of

fifty ( 50 ) KK SUPER MART.

Awarded “EXCELLENCE LEADERSHIP” in The Asia Pacific International Entrepreneur

Excellence  Award 2009.

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2010

Set aside as the year of consolidation but yet as at the last quarter the KK SUPER MART

family grew with eleven more outlets making the KK SUPER MART family to threety-one

(61) strong.

The acquisition of our very own “WISMA KK”.

Expressed the desire of sharing the KK SUPER MART success story with the appointment

of professional franchise consultancy for the development of the KK SUPER MART

Franchise Program to avail and share entrepreneurial opportunities to budding

entrepreneurs wishing to seek financial freedom and also to complement our country’s

visionary belief that the future of our beloved country is in the hands of the SMEs.

KK SUPER MART is also awarded the MRCA-8TV ENTREPRENEURS AWARD and

also the “ACHIEVER” recognition in the MRCA Achievers Book that only offered

recognition to fifty (50) top qualified entities.

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2.4 Achievements of KK SUPER MART

Year 2007

ENTREPRENEUR EXCELLENCE AWARD 2007 for EXCELLENCE BRAND in the

Asia Pacific International category of Entrepreneur Excellence Award organized by the

Entrepreneur Development Association of Malaysia; endorsed by the Ministry

of Entrepreneur & Co-operative Development, the Ministry of International Trade &

Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance,

Malaysia.

 

KERIS AWARD 2007 as the 6th Asia Pacific International HONESTY ENTERPRISE.

Organized by the Entrepreneur Development Association of Malaysia; endorsed by the

Ministry of Entrepreneur & Co-operative Development, the Ministry of International Trade

& Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of

Tourism, Malaysia.

 

Year 2008

SME RISING STAR AWARD at the SME RECOGNITION AWARD 2008. Organized by

the SMI Association of Malaysia. This recognition is award to young SMEs which

possessed a unique and competitive business concept and strategy that displayed great

potential to become a successful business player in local and international marketplace.

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Year 2009

ENTREPRENEUR EXCELLENCE AWARD 2009 for EXCELLENCE LEADERSHIP in

the Asia Pacific International category of Entrepreneur Excellence Award organized by the

Entrepreneur Development Association of Malaysia; endorsed by the Ministry of

Entrepreneur & Co-operative Development, the Ministry of International Trade & Industry,

the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance, Malaysia.

 

Year 2010

MALAYSIA RETAILER CHAINS ASSOCIATION ACHIEVER AWARD. Recognision

as one of the 50 most outstanding by the retailing fraternity.

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2.5 KK Super Mart’s Objective, Vision And Mission

OBEJECTIVE

The company main objective is to provide services in management consultancy in

real estate services, sale and marketing, which include provide training and seminar

services on the targeted products. The company takes pride of their strength with

experience personnel and always be committed to their obligations to the highest

performance standard.

Besides that, KK SUPER MART has set up the company objectives which are:

i. To be the best and successful Marketing company in Malaysia and Trusted company in

Malaysia

ii. To empower the appreciation towards cultivating core competence and innovating

sustainable competitive advantage.

iii. To build up an integrated marketing operational function as one of the core competency.

iv. Developing a special marketing, customers and market intelligence unit that supports

strategic decision making.

v. Developing a team of well trained an aggressive sales and promotional taskforce.

vi. To enhance branding position as one of the core competence.

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VISION

To Provide Consumer Convenience Universally

 

MISSON

There are a lot of mission for KK SUPER MART to achieve.

Continue to procure and widen product range from reputed vendors & suppliers

Continue to develop proprietary product range

Maintain competitiveness through better value-for-money for our product range

Instill customers’ confidence through professionalism in our service delivery

Pursuance in fulfillment of our social obligation as a responsible corporate citizen

through adherence to professional ethics in all areas of our business dealings

Establish a strong corporate identity and image

Form a lasting partnership with our Business Partners, Associates, Vendors and

Suppliers

Forge close team spirit amongst all staff and across all levels

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2.6 Products And Services

There are departments in KK SUPER MART. These departments are Event

Department, Sales & Marketing Department, Education, Human Resource Department,

and Food & Beverage Department .All department are well corporate with each other and

supports the company’s operation. Even,s ome of the department such as Food & Beverage

and Recruitment Department(under HR) now shut down because of poor performance.

Summary of Each Department

2.6.1 Food and beverages

2.6.1.1 KK Kopitiam

KK Kopitiam boasted a chain of three (3) Kopitiam since its first establishment in

August 2007, each with a business floor area of not less than 3,000 square feet. They are

located at Kuchai Entrepreneurs’ Park, Rampai Business Park and Alam Damai in Cheras.

They are not the ‘Lifestyle Café’ but a down-to-earth haunt where one can still enjoy a

favorite Hainan Kopi for less than RM2.00.  Each one of the KK Kopitiam is a

thoroughfare and comprises a variety of stalls serving your favorite local beverages and

food spangled with touches of Thai and Myanmar and even Western food. They are great

places for a quick lunch bite and great for evening meals as well as for family gatherings.

You can even surf cyberspace in the WiFi enabled surrounding. Further, the KK Kopitiam

chain operates 24 hours every day!

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2.6.1.2. KK Food Court

            As the name suggests this is a big court. It is a replication of a KK Kopitiam but

more than twice the size. It is a whopping 6,000 square feet of well-lit business floor area

with a Karaoke stage!

            Once again, one can enjoy the thoroughfare of favorite local beverages and food to

tickle your taste-buds. In addition you are welcomed to relax and unwind and perhaps

unleash your latent talent and croon your favourite songs of yesteryears into memory lane.

            

2.6.1.3 Sri Anandan Villas – an Indian Restaurant

            Located at the Alam Damai, Cheras, Sri Anandan Villas caters to all walks of life

and serves a fusion of North and South Indian cuisine. Yes, one can savour the fine taste of

fine dining but yet at fair prices. House favorites include Chicken Warual and Lamb Shanks

to satisfy your lunch and dinner cravings. This restaurant offers a touch of old world charm.

It maintains the tradition of serving food on banana leaf. The affordable menu does not

mean quality and service are sacrifice, as the staff are friendly and always on stand-by. We

even provide a spice guide for guests who fear getting too exotic with their taste buds. Try

the Nasi Briyani in herbs and spices or the savoury Rafam (sour soup) as an appetizer. Try

‘Lassi’ fused with different fruit flavors for dessert. You can even have it sweet or salted;

warm or cold. A great experience that is value-for-money. Reservations recommended.

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2.6.2 KK Home Deco

Kk Home Deco, established since April 2007 prides itself as specialist in the niche of

ceramics and fine porcelain home-deco products; products that will comfortably blend and

enhances the grandeur of all homes and compounds. They present themselves as excellent

gifts too, lending the presenter an air of superior taste.

 

Full Range of Home Deco Products

Our vast range of product included 3D Sets of Roses and Fruits, Figurines, Decorative

Ornaments, Wedding Gift and even Designer Furniture! All of which are uniquely crafted

and carry decorative motifs of Malaysian and International flavour ranging from being

richly gold-trimmed to being romantically Victorian.

 

Quality Service

In KK Home Deco, we build our business (both in wholesale & retail) upon honestly,

integrity and in partnership with our customers. And most importantly we are dedicated to

anticipating their needs and strive to exceed their expectations.

At our KK Home Deco centers where products are not only retailed, we cater to wholesale

as well. In this we listen to provide the very highest quality service by sharing and

suggesting the most optimum product mix in their bulk purchase decision. Further we are

capable to cater to tailor manufacturing with designer motifs to suit their needs. We trust

this will certainly simplify their search and assist them in their quest for improve return in

their business investment.

 

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2.6.3 KK Motorsports

Auto Performance Enhancement Specialist

KK Motorsports is an experienced auto performance enhancement specialist who also retail

car auto parts and accessories. We are dedicated and committed to quality service, high

level of professionalism, product dependability at competitive prices. These are reasons that

garner client loyalty and underline our success in the auto industry. We carry with us our

own-brand products, as well as retailing some more the notable brand in the market.

 

We have a team of skillful and experienced professionals who are fervently working to give

our client a complete and most competitive line of automotive parts as well as the best

customer support. Our vision is to become one amongst the top automotive customizing,

maintenance and body repair shops and lead the Malaysian automotive industry through

expertise, innovation, competitive pricing and outstanding service to our valued customers

and business partners.

 

Our team of expertise is specialized in the installations of auto stereo system, lamps, alarm

system, body kits, performance parts, accessories and wiring services. They are also

experienced technicians fully equipped to meet all our client’s automotive needs.

 

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2.6.4 K2 Corporation

Security Solutions & Surveillance System Provider

 

K2 Corporation is a Malaysian owned company servicing the security needs of various

industries e.g. retail, education, government sector, manufacturing, transportation,

warehousing, as well as your home. K2 Corporation is actively engaged in the import,

whole sale, distribution, consultation and installation of commercial and residential

surveillance system and security solution. We remains dedicated to providing our client

with the most reliable and responsive service possible while maintaining our product

integrity.

 

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Members of KK Group of Companies

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ORGANIZATION CHART

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3.0 SUMMARY OF THE JOB FUNCTIONS

Throughout the three months of my industrial training, I have experience real industrial

working condition which developed and improved my functional and soft skills in several

aspects.

FUNCTIONAL SKILL

Computer Skills

Project Management

Process Evaluation Analyses

Quantitative/ Analytical Abilities

Adaptable Problem Solving

Decision Making Ability

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3.1. Functional Skill

3.1.1 Computer Skills

Undergone training at KK Super Mart give me opportunity to use websites and also

a few websites which are restricted only for KK Super Mart employees. Among

them are KK Super Mart employee portal and also KK Super Mart customer

website. I also introduced to the train and place scheme online system the system

quite complicated; it allows order tracking, monitoring enrolment of employees in

the KK Super Mart department. I also learned using the company internal network

to share or transfer information and data. My typing speeds also have been

improved.

3.1.2 Project Management

For now I only involve or assigned on a few minor project. The project I have done

with assist by supervisor are on enrolment of employees. I also become right hand

for my supervisor where he handle over his important task to be done daily. Other

than that I have been assigned on handling the payroll calculation. It was the most

challenging task as it must be calculated carefully . From this project I have learned

how to organize, plan project and control it.

3.1.3 Process Evaluation Analyses

Working under production complex condition, I have able to study the enrolment of

employees process flow whereby the first stage we have to organized the working

schedule for employees. Secondly, I recheck the shift scheduled which amended

before could be viewed by the whole floor. Followed by, the swap request by the

employees which approved by my supervisor. From this project I have learnt how to

work in pressure if there are time constraint and finish the work by the given time.

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3.1.4 Quantitative/ Analytical Abilities.

Some of the task need me to analyze the outcome and conducted some calculation.

Example of the task that I conducted is managing the number of employees who

enroll each month and those employees move away from the department. Besides

that I have to make sure the quantity of employees who doing the on call job and

backend job. Other than that I also have to look into the financial aspect such as

there are extended hours calculation or can be say as overtime calculation every

month. This process taught me how to be more critical and responsible in

quantitative matters.

3.1.5 Adaptable Problem Solving

Most of the time, when I face problem in my task or work I will try to solve by my

self first. However if I can’t solve the problem I will ask my senior manager or

others officer to help my find solution or solve the problem. Throughout the training

period most of the problem arises were technical such as computer and software

problem. Others problem include lack of information to perform given task.

3.1.6 Decision Making Ability

During the training I have being given opportunities to make some decision that

related to my task. Although it’s just a minor decision, however it gives me

motivation to perform the entire task successfully. During my Internship

Programme in KK SUPER MART Berhad, they have gives me the chance to

handle the main task in the department that is shift schedule and also formula

creating for some system which can make easier the work and conduct the report by

myself.

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2.2 Soft Skill

2.2.1 Interpersonal Skills/ Presence

The training has improved my ability in interacting with others people such as peers

and superior. It is fun to deal with this people, especially when they were willing to

help and explain to me about thing that I didn’t understand. Most of the employees

are from different race. This allowed me to learn the differences between culture

and its relative influence on their perception and behavior.

2.2.2 Teamwork’s Skill

Most of the time during the training, I worked with workforce management where

not only my supervisor but there is also many officers who guided me in every task

I conducted. Some of the task we perform it together. I was able to contribute my

ideas and insights in our works.

2.2.3 Communication Skill

During the training, I able to improved my communication skill especially my

English languages skill both spoken and written. This is because English is the most

used language in the company for every day communication and report

paperwork’s.

2.2.4 Self Management

Getting to know what its like to work in the real industry have taught me how to

conduct myself properly in a business environment. I am able to improve my time

management, more punctual in work and meeting report deadline. I also leaned how

to wear appropriate attire to work and manage my appearance well.

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2.1.5 Leadership awareness

Although I don’t have opportunities to lead any project or working group

throughout the training, however I am able to gain some useful leadership insight by

observing how some of the company superiors lead their subordinate. From my

observation most of the company superiors applied autocracy, coherent and straight

style of leadership.

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3.0 PROBLEMS AND RECOMMENDATIONS

There are some problems faced in Kk Super Mart Network Marketing. This

company has their strength as well as weakness. After three months went through

with industrial training in Kk Super Mart, I found out that Kk Super Mart still have

some improvement in various areas. I hope that the suggestion that given will be help

Kk Super Mart to perform well and be one of the successful company in Sunway and

Kuantan.

a) Poor Management

The company’s management is very poor and not in proper way. As we

know that Kk Super Mart runs a few businesses such as event organizing,

education, modeling, fashion show and recruitment, so they need to standardize

their management.CEO of Kk Super Mart always come up with new business

even though some times the new business not suitable with Kk Super Mart’s

objective and mission. But, he is still wanted to do it and it will cost a huge

amount of money. Once, he focused one business and he will leave others

business for a while. KK SUPER MART’s main business is event organizing, but

now the company more concentrates on modeling and fashion show. Other

departments such as recruitment and education moves slow. The frequent changes

in business gives bad reputation to KK SUPER MART and loose customers

confident. So, staff also cannot do anything and just follow his instruction.

Shutdown the departments lead some financial problem and create

misunderstanding among staff.

This kind of problems should not be happen in KK SUPER MART. This

company is still growing and need time to extend the business in appropriate time.

First, CEO has to discuss about business to staff and let the staff give their opinion

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because they are the one doing the job. Before to extend the business, company is

shall to see whether it can afford or not to run the new business. In addition, staff

can do survey and collect the information on new business and evaluate it before

implemented. Other departments also important so better manage the operation

well. If still cannot maintain then only shut down the department.

b) Current situation of company

Now, company is in critical situation and having financial problem. The

company is even cannot afford pay staff salary and meet the normal expenses. The

problem arises because of poor management. A huge amount of money invested

in new business that not suitable for current company’s situation. Proper planning

will avoid such a problem. Company should emphasize on budgeting and

planning before invest and add stock. They should clear all stock first before add

new stock.

c) No proper guidance for interns

The major problem I faced in this company is no proper guidance from staff

or CEO to interns to do their task. The management put high expectation on

interns and believes that they can do the job independently. But, they did not

realize that as a intern, we need guideline to do task because industrial training

only give opportunity to study the working environment. Before, none of us

working in company and no experience at all do the task. Even, we were tried our

best to do the task but the management never appreciates it. They will blame us

and keep complaining. This kind of problem makes poor relationship with

management. We are new for the task so we need someone guides us in proper

way.

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Such problem will lead miscommunication and misunderstanding with

interns and management. Management should understand interns’ problems and

try to help them. They are quite new for this field so that they all need supports,

encouragement and guidance to improve their skills. They should not compared

interns with staff both of them have their strength and weakness. Interns come

here to learn about working environment and this is a different from their study

life. If KK SUPER MART practice this should not be a problem in future and they

will have a good relationship with interns.

Recommendation

I recommend the company to create more structured training program. I understand

that the person responsible to supervise the practical student is already busy with their work

burden. However I believe that they can spend small portion of their time to plan more

comprehensive, structured and organized training for the practical student. The supervisor

in charge should list and arrange the training task which will be performed by the trainee. A

training schedule also should be made in order to optimize the training period. In arranging

and assigning the training task, the supervisor also should try to fill in the training period

with task that significant in developing the trainee knowledge, skills and experience for its

future career.

In overall I am quite satisfied with the Management of KK SUPER MART effort

in making the program perform smooth and successfully. However there were some parts

that need to be improved, such as the department and bank information and preference

channel related to the industrial training program, which now are not quite satisfying. For

example I am having some difficulty to get my supervisor name because the bank website

which the name list posted cannot be excess.

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4.0 SUMMARY OF THE EXPERIENCE GAINED

I judge my three month spent at Kk Super Mart as being one of the most

interesting, productive and instructive experience in my life. Although as a student that

majoring in business, I expect to involve more on business related work or task, however

much of my training time were focusing more on operation aspect. However this didn’t

affect my excitement and focus on the ongoing training period. On the contrary I am happy

to have been able to take this valuables opportunity to explore and experience new

dimension of work in education sectors which I never experience before. During my

placement I had the practical work experience under professional supervision. I try to apply

what I have learned in the lecture class at faculty to actual work setting. My English

language skills both spoken and written also were developed. I also able to get a better

understanding about the operation process in a bank especially related to direct employees

in various deparment. From the task and project given by my supervisor and manager, I

able to understand education related aspect such as operation flow and much more. This

training has exposed me to the invaluable experience that I can't gain from the lecture hall

or classroom. Furthermore, the industrial training is not only the knowledge outside the

classroom but it also opens my world view wider.

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5.0 CONCLUSION

In conclusion, there were many things that I have experience and learned

during the three month period of my Industrial Training at KK SUPER MART. The whole

training period was very interesting, instructive and challenging. Through this training I

was able to gain new insights and more comprehensive understanding about the real

industry working condition and practice. The three month placement also has provided me

the opportunities to develop and improve my soft skills and functional skills. All of this

valuable experience and knowledge that I have gained were not only acquired through the

direct involvement in task given but also through other aspect of the training such as work

observation, interaction with colleagues, superior, and others third party related to the

company. From what I have gone through, I am hundred percent agree that the industrial

training program have achieve its entire primary objective. It’s also the best ways to

prepare student in facing the real working life. As a result of the program now I am more

confident to enter the employment world and build my future career.

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6.0 REFERENCES

1. Company profile of KK Super Mart.

2. www.smartlearningtraining.com.my

3. Author, by Nicholas Tan

Title Improve Communication Skills

Retrieve from http://www.articlesbase.com/careers-articles/jobs-importance-of-skills-emphasis-on-job-interviews-316569.html

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7.0 APPENDICES

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