Kjell Eldor-EvansProduct and Innovation Lead

@kjellsebastian

Hello, we’re ManifestoWe’re an agency of creatives, strategists and technologists.

We inform and enable new experiences, products and services that are designed around our clients’ audiences and deliver positive change.

Who do we work with?We work with a diverse range of clients, from start-ups to global organisations, with a focus on the following sectors:

● Not-for-profit● Travel, leisure and culture● Health and wellbeing● Science and technology● Government

How can you deliver better quality products in less time?

Where shall we begin?!

Product innovation requires taking an informed and structuredapproach to problem-solving

1) How do we know we’re trying to solve the right problems with our new product?

1) How do we know we’re trying to solve the right problems with our new product?

2) How do we prove a potential product solution is both desirable and viable before we invest in it?

Solving the right problems

If it hasn’t got a problem statement, I ain't touching it!

Problem statement

A (person) who feels (negative feeling) about (reason) needs to (step) but faces (obstacle)

This means we can

● Reach (that all important) consensus on the problem we’re trying to solve ...

● Interrogate and prioritise problems

● Map connected problems over time

Step

sI n

eed

I fee

l

1

Support group Homepage Resource Centre landing page

Search and filter Find a resource Follow-on features

TriggerAnn and her local branch officer have decided to run a monthly women’s group.

The StoryAnn knows she can find the right resource on the charity main website. She enters the site from a direct link saved in her bookmarks and lands on the homepage.

The storyShe quickly finds the link to the Resource Centre and lands on the landing page.

The storyOn the Resource Centre’s landing page Ann finds a keyword search. She types “women’s support” and gets 42 results. Ann decides to filter and sort by the relevant criteria.

Goal reachedAnn browses through and decides to download 3 relevant PDFs.

● Share it with branch members

● Mail a physical copy

● Get updates about this issue

● Link between Salvationists on this issue

● Suggest her own materials

help with my plans to help others

to see that The Salvation Army charity is approachable and there for me if I need them

to understand what resources the charity can provide me

to find the right resource to download and share it easily with my branch members

● to feel as a part of a big community

● be informed about a new service

● to be valued for my work

2 3 5 64

User journey map

Worried Curious Hopeful Hopeful Satisfied Delighted

Bun fight!

Proving a potential solution

Problem Framing & Research

Design Sprint

Delivery

The Design Sprint

Why use the design sprint?● Compress months of effort in to a few days

● Promote buy-in from key stakeholders through contribution to the process

● Delivers actionable insights

● Reduces risk

1

Understand and inspire

Sketch Decide Prototype Test Deliver

2 3 54

Design sprint

Excited! Curious Defensive Hopeful Satisfied Delighted

Lightning talks (strategy, trends, models)

Audience needs

“How Might We” statements

Pains and gains

Product mapping

Lightning demos

Solution sketching

Solution presentations

Choose the route

Storyboard the solution

Make a prototype plan

Create visual designs

Produce testing plan

Complete

prototype

Test with target users

Test analysis

Backlog creation

Delivery plan

Departments from around the world

Focused days New emergency response web toolkits

10 3 5

Driving donations

For National TrustHack day, product strategy, motion content

http://www.youtube.com/watch?v=pCG1ZkXcRFQ

How can you deliver better quality products in less time?

1) Frame your problems, really well

1) Frame your problems, really well

2) Prove/test your ‘solutions’ using a reliable innovation methodology (such as the design sprint)

1) Frame your problems, really well

2) Prove/test your ‘solutions’ using a reliable innovation methodology (such as the design sprint)

1) Use the evidence you’ve gathered to define MVP requirements that you’ve already proven will deliver and scrap what hasn’t worked

Can you spare 5 days to solve your biggest problem?

Thank you!