1. Design of Community Media: From Survey on Internet Usage and Civic Engagement to Practical Research of Local Collaboration Communities in the Digital Age Canterbury Christ Church University 12th June 2013 Kiyoko Toriumi University of Tokyo

2. Design for Community Media Research Outline and Aim Until 1990s: alternative & radical as public journalism and citizen movement After 2000s: more focuses on community & local with globalization and digital technology Design activities in everyday life to foster collaborative and reflective communication among local community. 3. Survey Quantitative: multiple regression analysis Qualitative: fieldwork and interview Media Practice Project Workshop Cross-media: CATV, website and flyer Network: university, municipality, local media and citizen groups Outline and Aim Design for Community Media Research 4. Venue: Bunkyo-ward Background Bunkyo-ward, Tokyo Located in the middle of 23 wards: 11.31 km2 gross area 193,100 population: 3.8% of foreign residents Known as residence of old literati and education center Hongo Campus, University of Tokyo is located Bunkyo Great Learning: Contract between Bunkyo local government and University of Tokyo 5. 3000 questionnaires were posted systematically to Census blocks identified by the address list July, 2011 (one month) 55 questions on Media Usage and Civic Engagement based on Communication Infrastructure Theory(CIT) (Kim & Ball-Rokeach, 2006) 554 results were considered (response rate: 18.1%) by multiple regression analysis Surveys Survey: quantitative 6. Structural Factors Residential Tenure Home ownership Socio-economic status Gender Occupation Ethnicity Civic Engagement Community Organizations Local/Ethn ic Media Residents Storytelling Network Neighbor- hood Belonging Collective Efficacy Civic Participation Communication Action Context Surveys Communication Infrastructure Theory(Kim & Ball-Rokeach, 2006: 187) 7. Surveys Survey Results: quantitative 1. Community Organization, Local Media and Residents had positive relationship 2. Talking with neighbors about things happening in local community was the strongest valuable 3. 2 separated routes to civic engagement mainly distinguished by age Neighborhood storytelling network Internet (PC & mobile) active users network (Jung, Toriumi & Mizukoshi, submitted) 8. Surveys Survey Results: quantitative 1. Community Organization, Local Media and Residents had positive relationship. 2. Talking with neighbors about things happening in local community was the strongest valuable 3. 2 separated routes to civic engagement mainly distinguished by age Neighborhood storytelling network Internet (PC & mobile) active users network (Jung, Toriumi & Mizukoshi, submitted) 9. Fieldwork (includes participatory observation) and Interview during Nov 2010 April 2011 Community Organization Bunkyo municipal government Council meetings for Life-long Education in Bunkyo-ward Citizens circles also their events and festivals (includes media related activities) Local Media Cable Television (Tokyo Cable Network Inc.) Bulletin and HP of Bunkyo municipal government Surveys Survey: qualitative 10. Surveys Survey Results: qualitative 1. Limited future-oriented Design Mind for managing citizen groups in Bunkyo government 2. Active Circles were not well-networked nor visible on the internet (digital tools were not fully utilized) 3. No recognized Community Media which residents can easily access and participate 11. Launching Media Practice Project Project 1. Design activities for residents to playfully talk each other on local community: Workshop 2. Make a collaborative program between activities on real space and the internet: Cross-media 3. Engage with Community Organization and Community Media for supporting the project: Network Launching A-I-U-E-O Gabun: Weave the memories of community ! (Season1: May July, 2011) 12. WS WS WS WS WS Workshop ProjectA-I-U-E-O Gabun: Weave the Memories of Community Implemented workshops regularly using old and new photos related Bunkyo-ward local community. A-I-U-E-O Gabun: form of simple story game with photos(ga) & sentences(bun) 13. Program: Sharing personal histories Workshop 14. Program: Story game (along gabun fomat) Workshop 15. Program: Showing and comments Workshop 16. Program: Showing and comments Workshop 17. WS WS WS WS WS CATV Web Flyer Cross Media 1. CATV program on the community channel Tokyo Cable Network Inc.(TCN) 2. Official website 3. Envelop-shaped flyer ProjectA-I-U-E-O Gabun: Weave the Memories of Community 18. WS WS CATV Web WS WS WS Flyer Cross Media 1. CATV program on the community channel Tokyo Cable Network Inc.(TCN) 2. Official website 3. Envelop-shaped flyer ProjectA-I-U-E-O Gabun: Weave the Memories of Community 19. WS WS CATV Web WS WS WS Flyer Cross Media 1. CATV program on the community channel Tokyo Cable Network Inc.(TCN) 2. Official website 3. Envelop-shaped flyer ProjectA-I-U-E-O Gabun: Weave the Memories of Community 20. Index and News Theme video (link) and message Theme 21. Story supplements by author Comments from reviewers Like! 22. WS WS CATV Web WS WS WS Flyer Cross Media 1. CATV program on the community channel Tokyo Cable Network Inc.(TCN) 2. Official website 3. Envelop-shaped flyer ProjectA-I-U-E-O Gabun: Weave the Memories of Community 23. media exprimo Bunkyo Great Learning University of Tokyo, iii Mizukoshi Lab Bunkyo Local Government Academy Promotion Tokyo Cable Network Inc. Community Channel WS WS CATV Web WS WS WS Flyer Citizen Groups Schools Local Shops Association Network ProjectA-I-U-E-O Gabun: Weave the Memories of Community 24. 1. Possibilities of mezzo level perspective bridging empirical surveys and design practice as future- oriented research 2. Built collaborative network among community organizations, media and participants University as a hub 3. Analytical framework for capturing Long Term process needed to be refined Regular surveys in each 5 years? How to describe the comprehensive practice process? Conclusions Conclusion 25. - Jung, J., Toriumi, K., Mizukoshi, S.(submitted): Neighborhood storytelling network, internet scope and civic activities after the Great East Japan Earthquake - Kim, Y. C., Ball-Rokeach, S. J. (2006): Civic engagement from a communication infrastructure perspective. Communication Theory. 16 (2), 173-197. - Toriumi, K.(2013): Citizens Media Design: Critical Media Practice on Folk Art in the Digital Age. (PhD dissertation) - Toriumi, K.(2010). The A-I-U-E-O Gabun Photo-and-Wordplay Workshop: A Participatory study of collaborative storytelling in local communities, Building Civic Participation through Communal Gaming, 2010 International Communication Association, June 2010, Singapore. Kiyoko Toriumi, University of Tokyo miurito@gmail.com References 26. Design of Community Media: From Survey on Internet Usage and Civic Engagement to Practical Research of Local Collaboration Communities in the Digital Age Canterbury Christ Church University 12th June 2013 Kiyoko Toriumi University of Tokyo 27. Dec 2007, started experimental workshops around Japan Season1: Knowing - Intensive workshops, building relationships History of the project Season2: Collaborating - Loose workshops, adjusting programs Season3: Developing - Mobile workshops, starting comprehensive programs May 2011 Sept 2012 July 2011 Sept 2011 May 2013 present History of Project 28. Launched Comi Karuta (Community Card) Project Karuta: Traditional card game with drawing cards and reading cards, the sentence starts with each 45 modern Japanese syllables. 1 photo and 1 sentence. Created Mobile (Carrying) Workshop Kit to visit local festivals Collected works video are distributed on the community bus Combining 3 forms of storytelling Karta, A-I-U-E-O- gabun, Digital storytelling (making a video) Creating A-I-U-E-O Gabun was published as a part of high school textbook An Information Study for Participating Communities, 2013 Now Where we are now 29. Mobile workshop kit for local festivals Video distribution in Community Bus 30. Form of expression simple yet enabled sustained collaboration by diverse group Hints from traditional wordplay forms: renga, oriku A-I-U-E-O = 1 syllabary group of the modern Japanese ga = picture, bun = text A-I-U-E-O gabun: photo-and-wordplay as simple storytelling form Form of story 31. A baseball stadium (Tokyo doom) I went with him 32. I prayed for our eternal love at the Yushima tenjin shrine 33. Unforgettable first date in the Koraku-en garden 34. Every time I remember him, when I pass through 35. Otuska station where I met him