KITPUBLICSECT2016 PUBLIC KITPUBLICSECT2016 SECTOR ... · 14 EDUCATION PORTFOLIO 1105 Public Sector...
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FCW • GCN • DEFENSE SYSTEMS • WASHINGTON TECHNOLOGY
CAMPUS TECHNOLOGY • THE JOURNAL • FEDERAL SOUP
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PUBLIC SECTOR MEDIA GROUP2016 MEDIA KIT
PUBLIC SECTOR MEDIA GROUP MEDIA KIT
4 FCW
5 GCN
6 DEFENSE SYSTEMS
7 WASHINGTON TECHNOLOGY
8 CAMPUS TECHNOLOGY
9 THE JOURNAL
10 FEDERAL SOUP
11 CONTACT INFORMATION
12 GOVERNMENT PORTFOLIO
14 EDUCATION PORTFOLIO
1105 Public Sector Media Group
provides information, insight and
analysis to the Government IT and
Education IT (FED/SLED) sectors.
Our content platforms include
print, digital, online, events and
a broad spectrum of marketing
services.
We offer our advertisers deep
editorial and market knowledge,
a comprehensive audience
database and expert marketing
and engagement services.
MEET OUR BRANDS
By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission, FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ billion technology purchasing in federal government.
FCW’s editorial team crafts strategic features on business management, policy, pending legislation, technology and profiles of the power players making waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.
Audience Composition
JOB FUNCTIONS*
C-Level Management / Command 12.5%
Executive / Senior Management 13.7%
Executive / Senior IT Management 22.4%
Program Management 12.7%
Project Management 9.4%
Elected Official / Legislative Staff 1.9%
Procurement / Purchasing 4.3%
General Operations 12.9%
Other IT 8.8%
Other 1.4%
The Business of Federal Technology
MOBILE/TABLETMAGAZINE ENEWSLETTERS EVENTSONLINE
TARGET MARKET: FEDERAL TECHNOLOGY EXECUTIVES
Total Circulation*
80,130
FCW.com Monthly Unique Visitors**
128,000
Federal Civilian
48.7%Federal Defense
31.7%Systems Integrator/Contractor/Reseller
19.6%
*Source: June 2015 BPA Statement
**Google Analytics
Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability, security, reliability and transparency. GCN provides technology assessments, recommendations and case studies to the full scope of technology decision makers in the federal and state & local markets.
GCN editorial topics include big data, cloud, cybersecurity, data centers, mobile and emerging technology.
Audience Composition
JOB FUNCTIONS*
Executive/Senior IT Management 27.1%
IT/Systems / Network Management 20.9%
Application Development / Programming 5.0%
Data Communications / Telecommunications 3.0%
IT Project Management: 4.4%
Research and Development 7.3%
Engineering/Tech Services 5.0%
Elected Official / Legis Staff / Board / Committee / Commsn Member 4.3%
C-Level Management/Command 9.9%
Program Management 3.7%
Procurement / Purchasing 1.8%
Other IT 7.6%
Technology, Tools and Tactics for Public Sector IT
MOBILE/TABLETMAGAZINE ENEWSLETTERS EVENTSONLINE
TARGET MARKET: PUBLIC SECTOR IT MANAGERS
Total Circulation*
100,100
GCN.comMonthly Unique Visitors**
110,000
State & Local Government
53.1%Federal Defense
19.3%Federal Civilian
27.6%
*Source: June 2015 BPA Statement
** Google Analytics
Defense Systems delivers independent insight, analysis and perspective for decision makers who develop, acquire and manage network-based defense technologies that facilitate situational awareness and enterprise agility.
We help these individuals understand how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.
Editorial coverage includes communications, cyber defense, tactical IT, enterprise systems, satellites and GEOINT, sensors, UAS and mobile.
Audience Composition
JOB FUNCTIONS*
Flag Officer 5.3%
Field Grade Officer 9.2%
Captain / Lieutenant / Ensign /Warrant Officer 6.6%
Congress, Executive Branch and Staff 6.3%
Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.) 14.9%
Program / Project Management 14.3%
Procurement / Purchasing / Contract Management 11.1%
Network / Communications / Engineering/ Operational Management 20.4%
Defense Industry Executive / Director /Management 5.7%
Other 6.2%
Technologies for the Connected Warrior
MOBILE/TABLET ENEWSLETTERS EVENTSONLINE
TARGET MARKET: DEFENSE IT
DefenseSystems.com Monthly Unique Visitors**
51,000
Military
64.9%Civilian Defense
21.4%Defense Industry
13.7%
*Source: Publisher’s Own Data June 2015
** Google Analytics
Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the government market.
Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around prime- or sub- partnerships, contract bids, and resource development.
Audience Composition
JOB FUNCTIONS*
Senior Executive/Corporate 34.2%
Program/Project Management 13.9%
Technical Management 8.2%
Systems Analyst/Solutions 7.8%
Procurement/Capture Manager 3.1%
Business Development/Sales 20.9%
Other 11.9%
The Authority for Government Contractors and Partners
ENEWSLETTERS EVENTSONLINE
WashingtonTechnology.com Monthly Unique Visitors**
128,000
*Source: Publisher’s Own Data
** Google Analytics
Systems Integration
19.5%Systems/Software Development
14.0%VAR (Value Added Reseller)
4.2%Aerospace/Defense Contractor Professional/Engineering
22.4%Distribution/Aggregation
1.0%Other Gov’t Contractor
21.0%Other
17.9%
TARGET MARKET:GOVERNMENT CONTRACTORS AND PARTNERS
THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core standards, including BYOD and 1:1 initiatives, comprehensive online assessments and technology implementations.
As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, digital content, comprehensive learning, student management systems and the equity challenges K-12 education faces today.
Audience Composition
JOB FUNCTIONS*
Superintendent/Asst Superintendent 16%
Principal/Assistant Principal 26%
Information Technology 23%
Program/Curriculum Dir/Manager 10%
Technology-using Educator 22%
Librarian/Media Specialist 3%
Transforming Education Through Technology
Format ServedPrint: 50,000Digital: 50,000
Total Circulation*
100,000
THEJournal.com Monthly Unique Page Views**
340,000* Source: Publisher’s Sworn Statement October 2014
** Google Analytics
TARGET MARKET:K-12 EDUCATION TECHNOLOGY DECISION MAKERS
MOBILE/TABLETMAGAZINE ENEWSLETTERSONLINE
District office
47%Elementary School
20%Jr High/Middle School
16%High School
17%
Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management.
By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.
Audience Composition
JOB FUNCTIONS*
Policy/Top-Level Institutional Exec/Mgmt 12%
Administration/Administrative Mgmt 25%
Information Technology Dir/Mgmt 31%
Instructional Program Mgmt/Dept 23%
Institutes/Research Programs/Assoc 2%
Campus Services/Vendor/Consult 2%
Other Allied to Field 5%
Empowering the World of Higher Education
Total Circulation*
40,000
CampusTechnology.com Monthly Unique Page Views**
245,000*Source: Publisher’s Sworn Statement November 2014
** Google Analytics
TARGET MARKET: HIGHER ED TECHNOLOGY DECISION MAKER
MOBILE/TABLET ENEWSLETTERSONLINE
4-year College/ University
69%2-year College
17%Vocational/Technical College
4%Government Organization:
4%Other Allied to Field
6%
Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning and retirement.
Website tools include interactive forums with other federal employees, access to weekly issues of the Federal Employees News Digest (FEND), and the online edition of the annual Federal Employees Almanac.
The website also offers federal employee news, free e-newsletters, publications store and a job board.
Your Federal Career & Benefits Explained
TARGET MARKET: FEDERAL EMPLOYEES
ENEWSLETTERSONLINE ALMANAC
The Federal Employees Almanac is Distributed to
100,000+ Federal Professionals
The Federal Employees News Digest
(FEND) Reaches
112,000+ Paid, Federal Subscribers
The 100% Opt-In FederalDAILY eNewsletter Drives Over
72,000 Monthly Users to the Federalsoup.com Website
HAPPY FED
FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY
Ted ChaseMedia Consultant, DC, MD, VA,
OH, Southeast
(703) 944-2188
Bill Cooper Media Consultant, Midwest,
CA, WA, OR
(650) 961-1760
Matt LallyMedia Consultant, Northeast
(973) 600-2749
Mary MartinMedia Consultant, DC, MD, VA
(703) 222-2977
CAMPUS TECHNOLOGY & THE JOURNAL
David TuckerDirector of Sales
(612) 333-2238
Jean A. DellarobbaSales Account Executive
(949) 265-1568
FEDERAL SOUP
Kristi DoughertyGeneral Manager
(720) 387-8468
Mary KeenanMedia Consultant
(508) 297-2070
1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER
Dan LaBianca(818) 674-3416
Contact Information
Learn more about the products and services 1105 Public Sector Media Group has to offer
Magazine AdvertisingShowcase your brand/solutions in a format relied upon
by federal executives for IT purchasing.
Front Cover Tip/Content SyndicationHigh-impact, 2-sided cover tips deliver increased
visibility and response rates. Add-on whitepaper and
lead generation available.
Magazine Inserts & OutsertsDistribute your collateral as an insert or outsert in
our (print and digital) brands, ensuring its delivery to
decision makers.
Editorial Calendar On DemandSelect an editorial topic for an issue of your choice, and
run a full-page ad as the backdrop to the three pages
of editorial coverage.
DIGITAL
ROS BannersUse a run-of-site campaign to build awareness and
engagement with the selected brand’s audience.
Contextual Banner AdsRun a banner campaign aligned with content on a
specific topic or technology area.
Topic TakeoversExclusive sponsor of an online topic channel that
directs visitors to specific content on the site.
eNewsletter Deliver your message to our qualified audience
alongside brand-specific editorial news and updates.
Editorial SlideshowPSMG-produced editorial slideshows on key topics of
interest to public sector decision makers.
Mobile SponsorshipsTablet App, Mobile Edition
Reach on-the-go professionals while building brand
awareness with these exclusive sponsorships.
MARKETING SERVICES
Content Marketing ToolboxLet our Custom Editorial Team create a unique content
package tailored to your organization’s needs.
Executive Analysis Executive Insights, Executive Outlook
These custom content solutions are geared toward IT
decision makers who need to understand how a given
technology tool or strategy could have an impact on
the IT enterprise or agency operations.
Strategic AnalysisGameChanger, Technology Insights, Advanced
IT Playbook, Best Practices, eBooks, Tech Tactics,
Snapshot Report, Marching Orders, State of States,
Field Report, Mandates
These custom content solutions provide IT decision
makers and managers with insights into how to fully
leverage a given technology tool or strategy.
Thought LeadershipExecutive Q&A, Expert Q&A, Guest Column,
Viewpoint, Power Player, Top 100, Fast 50
These custom content solutions spotlight the thought
leadership of a vendor and/or a vendor’s executive.
ResearchThe Download, Market Insights, Strategic
Research Brief
Media program developed from in-depth research on
a critical topic of interest.
Technology TemplatesSponsor-directed messaging presented in a content-
centric, information-rich design.
Contract Guides and Exclusive Online MicrositesPrint and online guides that increase task order
opportunity through agency and contract alignment.
Digital DialogueExtend the life and reach of your webcast with a Digital
Dialogue, which captures highlights of your webcast in
a printed piece in FCW or GCN.
Government Portfolio
Custom e-LetterEngage and educate targeted public sector
subscribers through a direct-marketing approach.
Custom Aggregated Editorial eNewsletterThis sponsor-directed custom eNewsletter features
aggregated content from all PSMG news sources and
positions your brand as a thought leader in the federal
IT space.
Custom InfoGraphicKey facts, figures and information delivered in a two-
page dynamic, high-impact InfoGraphic.
Custom SlideshowTen custom slides on a sponsor-identified topic to run
on the selected brand’s website for 60 days.
DEMAND GENERATION
Content SyndicationPost a whitepaper, video, webcast or educational asset
in the selected brand’s whitepaper library for lead
generation.
Sponsor WebcastPersonalized microsite on the selected brand’s website
that can host up to 15 sponsor assets for registered
download.
Government Voice WebcastExpert government speaker engages audience on
topic of interest. Sponsor presents for 5 minutes.
Editorial WebcastA PSMG Editorial staff member offers expert insights
into a key topic of interest.
Research WebcastFindings from sponsored research conducted by PSMG
are presented and followed by a sponsor prepared
presentation.
Roundtable WebcastPSMG editor leads an educational session with a
government speaker and the sponsor.
Federal 100 Leadership Webcast SeriesFeatured interviews with select Federal 100 winners
outlining their project initiatives, contracts and trends.
Multi-sponsor recognition and alignment with speaker
on strategic topics.
Innovations SeriesQuarterly 6-8 page PDF focused on State & Local
technologies. Sole sponsorships available.
Innovations In GovernmentQuarterly 12-16 page PDF focused on a significant
trend or development. Sole sponsorships available.
Sponsor MicrositePersonalized microsite on selected brand’s website
that can host up to 15 sponsor assets for registered
download.
Custom Virtual EventsTeam with our content, marketing and event experts to
deliver a custom event tailored to your needs.
PREMIER EXECUTIVE AND B2G EVENTS
FCW Federal 100FCW recognizes government and industry leaders who
have played pivotal roles in the federal IT community.
GCN Awards GalaCelebrating government teams that made
extraordinary IT accomplishments and contributions.
Face-to-Face EventsContent-rich, in-person seminars designed to educate
government IT professionals on mission-critical topics.
Custom Events or Virtual EventsTeam with our content, marketing and event experts to
deliver a custom event tailored to your needs.
ACQUIREACQUIRE is a brand new, two-day educational event
and trade show for government acquisition and
management professionals looking to deliver on their
agencies’ missions. ACQUIRE will focus on three key
OMB categories: Professional Services, Information
Technology and Office Management.
Government Portfolio
BRANDING
Magazine AdvertisingBring attention to your brand with a monthly print and/
or tablet-based, mobile and online magazine.
Front Cover Tip (Print Only)Combine publication branding standards with sponsor-
driven design to create an impactful placement in front
of the monthly contextual based cover.
Magazine Inserts / Outserts (Print Only)Stand out and distribute your insert or outsert in THE
Journal including Cover Tips, Mock Cover, Two-Sided
insert and more.
Edit On DemandSelect an editorial topic for an issue of your choice and
run a full-page ad as the backdrop to the three pages
of editorial coverage.
Banner AdsCatch the eye of a targeted Higher Education or K-12
audience and drive them to your website with a ROS or
High-Impact Banner Ad.
Contextual Banner AdsRun a banner campaign aligned with content on a
specific topic or technology area.
eNewslettersTarget Higher Education or K-12 Technology
decision makers and stakeholders with sponsorship
opportunities in our weekly and monthly opt-in
eNewsletters.
LEAD GENERATION
Content SyndicationPresent your company as a leading subject matter
expert when you post whitepapers, relevant articles,
webcasts and more in a topic-specific asset library.
Education Resource Center (microsite)Position your company as an industry leader through
a highly targeted, sole-sponsored solution center
presenting relevant content, messaging and branding.
Sponsor WebcastChoose a topic to represent your brand and create
a customized webcast that includes an editorial
moderator from The Journal or Campus Technology, a
customer and a representative from your company.
Digital DialogueExtend the life and reach of your webcast with a Digital
Dialogue, which captures highlights of your webcast in
a 2-page branded content overview within THE Journal
or Campus Technology.
Custom Resource Guide or eBookUtilize our highly regarded editorial content to
assemble a portfolio of targeted articles to create a
sole-sponsored resource guide.
Custom Whitepaper or Case StudyStrengthen your competitive position by developing
and promoting custom comprehensive content
highlighting your product/solution to Higher Education
or K-12 decision makers.
Innovator of the Month Editorial WebcastSponsor a webcast featuring Campus Technology’s
or THE Journal’s “Innovator of the Month” and be
positioned as a thought leader and a supporter of
innovation in the classroom.
Education Portfolio
THOUGHT LEADERSHIP
The Download Research ReportSix month media program developed from in-depth
research on a critical topic of interest.
Snapshot Strategic ReportThree month thought leadership program that includes
print, online and lead generation.
Game ChangerSponsor a 3-page print and digital report highlighting
game-changing technology within Campus Technology
or THE Journal.
Education Insight SeriesEngage Higher Education or K-12 decision makers
in conversation by delivering authoritative must-have
answers to their burning questions.
Industry Survey, Infographic & Executive SummaryCollect insightful metrics and quantitative responses
from a highly engaged audience and communicate the
results in a new and visually compelling way through a
custom Infographic.
MARKETING SERVICES
Education Content TemplatesPresent original content through an advertorial
framework of your choice.
Focus eNewslettersEngage readers with a sole-sponsored custom
message co-branded with Campus Technology or THE
Journal highlighting your brand’s value through a direct
marketing approach.
Custom ResearchConnect with Higher Education or K-12 technology
decision makers to gather market statistics and
demographics to align your strategies with market
opportunities.
Content Marketing ToolboxLet our Custom Editorial Team create a unique content
package tailored to your organization’s needs.
Education Portfolio
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