Kite Marketing executive

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Kite is hiring! We are looking for a sparky, creative marketing executive to join our exciting team!

Transcript of Kite Marketing executive


2. TAKING FLIGHT STORE IMAGE TO GO HERE TAKING FLIGHT 3. TAKING FLIGHT KITE WAS BORN OUT OF A LOVE FOR FASHION AND EYECARE, AND A DESIRE TO CREATE A NEW BREED OF OPTICIANS TO CELEBRATE BOTH. We couldnt help feeling that the industry we love had lost its mojo. A trip to high street opticians left us feeling more like a number than an individual. Uninspiring, strangely similar frame designs stared out from white walls. The hard sell was overpowering and unhelpful. The experience was crying out for the personal touch of the good-old days, shaken up with a fresh twist for today. So, we gathered together the industrys forward thinkers, set about creating our wish-list optician experience and KITE took off. 4. INSPIRATION WERE HERE TO PUT A DENT IN THE UNIVERSE. OTHERWISE WHY ELSE EVEN BE HERE? - STEVE JOBS 5. KITE STORE 6. OUR MISSION OUR MISSION IS TO RE-DESIGN THE EYE CARE JOURNEY. WE WANT TO THROW OUT THE OLD SCHOOL RULEBOOK AND CHAMPION A NEW GENERATION EYE-CARE EXPERIENCE. RE-DESIGNING IS ALL ABOUT ASKING THE WHAT IF AND WHY NOT QUESTIONS & ITS LOOKING AT EVERYTHING: PRODUCT RETAIL EXPERIENCE EYE-CARE 7. MISSION EYE CARE IS ABOUT PUTTING PEOPLE FIRST, THE COMPANY SECOND - CREATING AN EXPERIENCE PEOPLE LOVE. ITS ABOUT HAVING THE HIGHEST CLINICAL STANDARDS AND CARING FOR PEOPLES EYES. JOURNEY IS HAVING A MANIACAL CUSTOMER ENVIRONMENT WHERE WE EARN TRUST AND CREATE LONG TERM RELATIONSHIPS JOURNEY IS ACHIEVING OUR METRICS, TO GIVE US THE RESOURCES TO FURTHER OUR MISSION WE ARE PASSIONATE ABOUT BOTH 8. BRAND VALUES OUR BRAND VALUES ABOVE AND BEYOND FEEL GOOD SERVICE YOUTHFUL EXUBERANCE ALL FOR ONE 1 2 3 4 9. SUMMARY JOB SUMMARY We are looking for a exciting, sparky, presentable and clever marketing executive to join our exciting new startup. Your role will cover marketing across social media, local and online marketing. You will be fantastic with people, someone who can instantly build impact face to face. You will be tasked with growing sales in our online and retail stores. You will do this by a combination of engaging locally as well as driving social media activity. Being a startup, we have very limited budgets. You will need to be super creative and look to maximise ROI through campaigns. You will work with our founders from a creative perspective. Two of our founders have a design agency, thus you will be able to tap into this resource for any design work. 10. RESPONSIBILITIES YOU WILL BE RESPONSIBLE FOR: All aspects of local marketing - working and building local relationships with local businesses, GP Surgerys, publications and VIPs. Creating and driving campaign strategy execution across online, social and instore. Working with founder team. Writing blog pieces. Managing social feeds - facebook, twitter, instagram. Managing email lists, database and newsletter. Managing events and special stuff - blogger events, social detonators, fashion shoots, interviews and write-ups. Website appearance and managing any tweaks. Customer flow in the website using google analytics. Instore POS & any 4-walls marketing. Monitoring and responding to feedback. 11. SUPERSTAR OUR IDEAL MARKETING EXEC WILL BE: A creative thinker that has substance behind the thinking. Resourceful to get stuff done and maximise on ROI. Previous successful marketing experience across social media and local marketing Excitable individual that is Fun to be around & is fantastic with people. You will be able to instantly build rapport and create evangelists of KITE. Great at building relationships with local businesses, GPs and individuals. Completely at ease with all the techy stuff - photoshop, google analytics, Facebook, twitter, Instagram, Pinterest & willingness/technical ability to learn. Organised and able to work to deadlines, doesnt get flustered with a busy environment. A copy writing jedi. Ability to adapt copy style to different audiences - fashion, health, business. 12. THE OPPURTUNITY WHAT DO I GET IN RETURN Exciting startup working environment lots of room for growth and development. Full autonomy in your role Working with a team of entrepreneurs daily Stratford Westfield location. 2 pairs of free glasses per year & 20% off glasses for friends and family. Training and development programme. 28 days holiday (including public holidays) 25-30k basic salary 10% bonus paid quarterly with year-end bonus based on performance of the business 13. CONTACT KITE GROUND FLOOR WESTFIELD STRATFORD CITY LONDON E20 1EL T +44 (0)203 7287777 HELLO@KITEGB.COM KITEGB.COM