MEDIA KIT

2014MEDIA

KIT

2014/15

SHE Canada is a bi-monthly Luxury Fashion and Lifestyle

glossy. It is the sister publication of South Asia’s SHE Magazine which,

having been in print for 50 years, is one of Asia’s most widely read

mediums in the English language. SHE Canada is an independent

company, 100% Canadian owned with focus markets of growth being

Canada, USA and subsequently Europe. SHE appeals to the fastest

growing segment in Canada: affluent, dynamic and influential

South Asian women.

SHE Canada’s sophisticated, timely articles and comprehensive editorial

content cross over all cultural boundaries, creating an effective and innovative vehicle for your

advertising message. It is ideal for reaching this expanding and diverse

market - a market fully integrated into the mainstream populace; it

is a mainstream that increasingly displays interest in this fashionable, vibrant, lucrative, and rich culture.

MEET SHE

Source: Statistics Canada, Census 2006 and 2011, RSI & Manifold Data Mining and CIBC World Markets 2013.

THE MARKET

the target audience is South Asian Women in Canada

By 2031 the South Asian population in Canada will grow by more than

The average income of a South Asian family in Canada

of the population in the GTA is South Asian

of Canada’s visible minority population is made up of South

Asians25%

13%

$72,000

of South Asians are 25-44 years old

33%

70%

Source: Statistics Canada, Census 2006 and 2011, RSI & Manifold Data Mining and CIBC World Markets 2013.

of all consumer spending will come from South Asians

In the next 10 years up to200%

By 2016, South Asians will be the largest minority in Canada

Source: AAM and CCAB New Media Reports

THE MAGAZINESHE Canada’s pages are filled

with compelling stories, intriguing opinions and the latest fashion and

lifestyle news. Each issue’s cover story spotlights of-the-moment

starlets as well as legendary personalities. From Sonam Kapoor

to Coco Chanel, Priyanka Chopra to Princess Diana, SHE offers

readers unparalleled cutting-edge editorial. With presence at London, New York and Paris Fashion Week,

SHE offers an inside glimpse into the latest trends and the virtuosos

behind them.SHE Canada’s cherry-picked roster of talented contributors makes for a

unique publication that has developed a cult-like readership.

WHY PRINT ADVERTISING?

Magazines are highly effective at reaching and influencing LUXURY prospects

Magazine readers are an advertiser’s BEST CUSTOMER,affluent, with income to purchase advertiser brands

Magazine ads maintain their effectiveness even after REPEAT EXPOSURE

Print magazine ads ENGAGE MORE than web or tv

Consumers TRUST magazine ads more web or tv

of magazine readers earn $250,000 or more

73%

of magazine readers TAKE ACTION after exposure to a magazine ad

62%

Source: AAM and CCAB New Media Reports

OUR HISTORY

SHE Canada continues to build on the legacy of its parent publication.

SHE is one of the oldest and most widely read English Language publications in South Asia. Having recently celebrated 50 years in print, the

magazine continues to be an authority on Fashion, Arts & Culture and Lifestyle news.

Dazzles at Paris Fashion Week

DEC/JAN 2014 $4.99 CAD | Dhs 18.08 AED | £3.28

ISSEY MIYAKE and CHANEL

HOLIDAY GIFT GUIDE

M.I.A.X VERSACE

SHOPPINGWITH A

CONSCIENCE

Far & Wide Collective

Plus

Downton Abbey

Meet the Cast!

MANISH ARORA

Our Foolproof

FASHION IN TORONTO

& our favourite places to find it

Aziz AnsariMindy KalingHaider AckermannSaniya Khan

AndONE DIRECTION’S

ZAYN MALIK AND WHAT RELIGION MEANS TO HIM

OCTOBER 2012 $4.99 CAD

SHE CANADA 1

YASMEENGHAURI: THE ONE THATGOT AWAY CHARLIE SHEEN’S

ANGERMANAGEMENT

CO-STAR

HOW

PRINCESSJASMINE

SAYING GOOD-BYE TOPHOTOGRAPHY

LEGENDPRABUDDHA

DASGUPTA

CHANGEDDISNEYFOREVER

ARE YOUSUPERMARKET

SAVVY?FEB 2012 $4.99 CAD | Dh 18.47 AED | £3.18

Humaima Malick

EXCLUSIVE:

SUSAN LANGDON TALKS TORONTO FASHION INCUBATOR

IQBAL THEBATALKS

glee

MAYBELLINE NEW YORK’S

SUMMER BEAUTY

PICKS

SHERYL SANDBERG’S

LEAN IN

MILA KUNIS + GEMSTONES

JUNE/JULY 2013 $4.99 CAD | Dhs 18.08 AED | £3.28

ETRO GETS EASTERN

INSPIRED

SANJAY DUTT’S FINAL LEADING LADY

issueHIGHLIGHTS

The party issue. Getting you through the winter blahs by providing the latest trends to keep you looking and acting your best during the busy season. As we ring in the new year, this issue will also get you started on a brand new year of designs, accessories and trends to watch out for.

december/january

The festive issue. In preparation for Eid, we bring you the latest news on how to get ready for the big events. Focus on the changing of the season especially when it comes to your wardrobe.

august/september

The fall issue. Re-capping the latest fall fashions and helping you get ready for all of your Diwali celebrations. Also the renovation issue. Helping you get your wardrobe shaped up for the colder tempera-tures.

october/november

2014-2015 Monthly Lineup

The love issue. Celebrating Valentine’s Day and all the fashion we love with a special focus on dressing for the relationship you want or are already in. Also a preview to spring; looking forward to the latest spring and summer trends to get rid of the winter blues. Special focus on Holi.

february/march

The travel issue. Showcasing the hottest and trendiest places to take a break and revive yourself in the new season. The jewellery issue. Preparing your wardrobe for fun and fabulous events that come with the warmer weather.

april/may

The beauty issue. Keeping you in shape both inside and outside throughout the mid-summer heat wave. As a double issue, we also look at the next generation. Showcasing the hottest international designers and their influence on fashion in Canada.

june/july

SHE Canada closes issue for advertisers on the first day of the month prior to the issue’s first list date. (ex. November 1, 2014 for December/January 2015 issue)

in EACH ISSUE

Highlighting designers from Canada and abroad who bring something unique to the fashion world.

Catching up with famous South-Asian Canadians.

Exploring what’s hip and happening around the world.

The latest fitness and diet trends accompanied by spa reviews, recipes and workout tips.

SHE beauty

DESIGNER desires

SPOTLIGHT

LIFESTYLE

HEALTH & wellness

SHE will take you behind the scenes of the film, music and art worlds.

ARTS, CULTURE & BOOK reviews

The latest in makeup trends, products and beauty secrets.

• SHE Cares• SHE Debates• Travel• HE (for men)• Beauty Reviews• SHEpreneur/Hepreneur• Inside Your Home

additionally

Dazzles at Paris Fashion Week

DEC/JAN 2014 $4.99 CAD | Dhs 18.08 AED | £3.28

ISSEY MIYAKE and CHANEL

HOLIDAY GIFT GUIDE

M.I.A.X VERSACE

SHOPPINGWITH A

CONSCIENCE

Far & Wide Collective

Plus

Downton Abbey

Meet the Cast!

MANISH ARORA

Our Foolproof

2014/15 ratesNATIONAL RATE CARD

FREQUENCY

colour- regular insertions

premium insertions

Double Page

Full Page

Half Page

Quarter Page

Outside Back Cover

Inside Front Cover + 1 Page

Inside Front Cover

Inside Back Cover + 1 Page

Inside Back Cover

3 IssuesOne Issue

1 Issue

$5,595

$3,595

$2,595

$1,595

6 Issues

All rates in gross dollars (CAD) Prices listed per issue

12 Issues

$5,335

$3,430

$2,475

$1,525

$4,860

$3,130

$2,260

$1,395

$4,340

$2,735

$1,980

$1,225

3 Issues 6 Issues 12 Issues

$7,995

$6,995

$4,995

$6,495

$4,495

$7,615

$6,660

$4,760

$6,185

$4,280

$6,925

$6,055

$4,330

$6,805

$4,710

$6,025

$5,265

$3,765

$5,290

$4,095

Quarter Page $1,695hot deals 1 Issue 3 Issues 6 Issues 12 Issues

$1,625 $1,495 $1,325This package will include regular social media updates, e-blasts, and blog postings.

NATIONAL RATE CARD

MAGAZINE CREATIVE SPECS

1/4 page horizontal

1/4 page vertical

1/2 page vertical

1/2 page horizontal

Double page spread

1 page

Live Matter Trim Size

8.375” x 5.437”

16.75” x 10.875

8.375” x 10.875”

Dimension3.734”x 5”

3.734”x 5”

4.187” x 5.437”

4.187” x 5.437”

4.312” x 10.875”3.812”x 10.375”

7.875” x 5”

16.25” x 10.375”

7.875” x 10.375”

Bleed Size4.437” x 5.687”

4.437” x 5.687”

4.562” x 11.125”

8.625” x 5.687”

17” x 11.125”

8.625” x 11.125”

How to supply art materials and creative:InDesign files, including all fonts, images at 300 dpi saved as EPS, TIFF or PDF. NO DCS FILES PLEASE. All colours edited in CYMK, along with a B/W laser proof or colour proof. Files can be supplied on a CD, DVD or via our FTP. Contact us for more details.Quality: Cover: 100lb PaperStock with UV coating. Inside: 60lb Paper Stock #2 (glossy)

1999 Avenue Road, Suite 202,Toronto, ONM4M 4A5 p: (416)644-7788c: (416) 87-80-SHE(743)f: (416)482-4109kamran.zaidi@shemagazine.ca http://shemagazine.ca

web banner ads

Home Page

Inside Page

$299/mth

$199/mth

$199/mth

$149/mth

$149/mth

$99/mth

$99/mth

$49/mth

Top 960x120 Side 160x600 Side 180x150 Bottom 960x120

Packagesocial media add-ons

Customized advertising through Twitter, Facebook, E-mail blasts and Blogging

$199/month

OUR PRESENCE Listed in QSP and CCRP catalogs

to obtain paying subscribers from all over Canada.

Participation in events as media partners builds brand awareness. Events include the Made by Hand

Show and Polo For Heart.

As a member of Magazines Canada, SHE Canada actively works to raise

its profile and grow circulation.

SHE Canada’s presence on newsstands and in promotional

campaigns ensures maximum exposure.

SHE Canada is distributed and show-cased at a host of independent book retailers and newsstands across Can-ada including:• Gateway Newsstands• Wal-Mart• Chapters Indigo• Sobey’s• Rexall/PharmaPlus• Shopper’s Drugmart• Metro• LS Travel

aSHE Canada is proud to be national.

aCopies of SHE Canada will be available by subscription forms in the magazine and online at www.SheMagazine.ca. Promotional copies will be available for media, public relations agencies, advertising agencies, advertisers, and at a host of targeted events nationwide.

For more information regarding advertising, please contact:

Kamran ZaidiPublisherSHE CanadaTel: (416)644-7788Cell: (416) 87-80-SHE(743)Fax: (416)482-4109kamran.zaidi@shemagazine.cahttp://shemagazine.caFacebook: SHECanadaTwitter: @SHECanada

where to find SHE CIRCULATION AND DISTRIBUTION