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Transcript of Kirti Project
A
PROJECT REPORT
ON
“CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR”
Submitted in Partial Fulfillment for the Award of the Degree of “Bachelor of Business Administration”
2014
SUBMITTED TO
UNDER GUIDANCE OF SUBMITTED BY
MRS. LEELAWATI KAUSTUBH GUPTA
(Prof., BBA Deptt) B.B.A SECOND YEAR
S.HD.C, SITAPUR.
SACRED HEART DEGREE COLLEGE,
NAIPALAPURVA, SITAPUR(AFFILATED TO C.S.J.M. UNIVERSITY
CERTIFICATE
This to certify that “KAUSTUBH GUPTA” has completed this project work
entitled “CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO
SITAPUR” for the purpose of B.B.A Degree under my supervision.
To the best of my
knowledge & belief this project work is original & has submitted for the first time
to fulfill the award of B.B.A degree course.
Project Guide
MRS. LEELAWATI
(Prof., BBA Deptt)
S.H.D.C, Sitapur.
DECLARATION
I, KAUSTUBH GUPTA, student of B.B.A II year, S.H.D.C., Sitapur,
hereby declare that the project work entitled “CONSUMER PREFERANCE
TOWARDS DETTOL WITH REFERENCE TO SITAPUR” has been completed based
on actual study carried out by me which is required for the award of
B.B.A degree affiliated to C.S.J.MUniversity, Kanpur.
All the facts, data & information of this
project according to my knowledge and I have not submitted this matter
for the award of any other degree or diploma.
KAUSTUBH GUPTA
B.B.A, S.H.D.C, sitapur
TABEL OF CONTENT
Topic Pg. No.
Introduction 1-6
Motivation 7
Objectives & Scope 8
History 9-10
Social impact 11
Features of social networking site 12-14
Social networks and education 15-20
Issues of social networking site 21-33
Types of Social Networkers 34-35
Advantage& Disadvantage 36-38
Future scope 39-42
Methods of advertising on social networking sites 43-47
Research Methodology 48-49
Data analysis & interpretation 50-56
Findings 57
Recommendation 58
Limitation of the study 59
Conclusion 60
Bibliography 61
Annexure 62-64
Questionnaire
ACKNOWLEDGEMENT
Achievements are always the results of dedicated work put together by many
hands. This research work is combined efforts of many hearts, hands and brains. At
the completion of this work I feel honored to express my gratitude to one and all
that have helped me and encouraged me throughout my research work. First of all I
should like to thank GOD who showered his blessing in every step of this study. I
am grateful to Miss. Noorjhan for her guidance and encouragement. I am also
grateful to my company guide whose constant support and guidance have helped in
bringing out this research work.
I am also grateful to my parents, my friends, all the respondents and all my well-
wishers for their support and encouragement.
KIRTI MISHRA
BBA 4th semester
S.H.D.C SITAPUR
INTRODUCTION
Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter
manufacturer based in New Delhi, India. The company is the largest two wheeler
manufacturer in the world.[2] In India, it has a market share of about 46% share in 2-
wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero
Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the
company was INR 308 billion (USD 5.66 billion).[6]
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda
of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group
bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was
renamed Hero MotoCorp with a new corporate identity.[10]
In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its
parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months
of its split from Honda Motors.[11]
Most companies today face rising/growing expectations about their environmental
performance from a variety of stakeholders. A growing number of companies realize that
to achieve their environmental goals and satisfy stake-holders expectations, they need to
look beyond their own facilities and to involve their suppliers/vendors in environmental
initiatives. Leading companies also understand that customers do not always differentiate
between a company and its suppliers and hold companies accountable for supplier’s
environmental and labor practices. In addition many companies are working to streamline
their supply base and develop more cooperative, long-term relationships with key
suppliers, a practice that has fostered greater opportunities to work together on
environmental issues.
The concept of the green supply/vendor chain management is to consistently meet
specifies environmental performance criteria among the participants of the supply chain
and also approach more consistent corporate environmental behavior among all players in
the chain of products and services. Additional objective is to help the suppliers recognize
the importance of environmental issues and support them in their own programs for
improvements.
The concept of supply chain management is also referred to in the ISO 14001 standards
under the clause “Operational Control” which specifies “establishing, implementing and
maintaining procedures related to the identifiable significant environmental aspects of
goods and services used by the organization and communicating applicable procedures
and requirements to suppliers including contractors”. The identification of aspects and
significant environmental impacts of industry’s activities, products and services would
also include activities of suppliers over which industry is expected to have some
influence.
MOTIVATION
I get motivated toward the research for comprative analysis between HERO
MOTOCROP and HONDA
because of the functioning of both the companies
before separation both of them work together so what changes come in the functioning of
both companies is the point of my motivation.
OBJECTIVE AND SCOPE
OBJECTIVE :
To do a comparative analysis between the HERO
MOTOCROP & HONDA. To find out the difference between there function.
SCOPE:
Both the companies are doing there separate business they earning
there own profit so they have a great scope in future. As HERO is working only for
BIKES but HONDA is also dealing with AUTOMOBILES.
DISCRIPTION OF RESEARCH
THE RESEARCH PROBLEM :-
The customer is unaware of the difference between the
HERO & HONDA.
SOLUTION METHODOLOGY :-
There should be the different informative rood shows or
booths should be placed.
INTERPRETATION OF RESULTS :-
Know customer will be able to the better difference
between both companies
HISTORY OF HEROMOTO CROP AND HONDA
The success o f the Hero Group l i es in the de te rmina t ion and fo res igh t
o f theMunjal brothers, who shared their vision with their workers and led the Group to
a position where its name has become synonymous with top-quality two wheelers.The
flame kindled by the Munjal brothers in 1956 with the flagship company HeroCycles;
Mr. SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjalcontinue to
carry the torch and are actively involved in the day-to-day operationsof the
Hero Group.The saga is being continued with the same zeal by the second and third
generationsof the fami ly and by the l a rge work ing fo rce o f the Hero
Group . The sp i r i t o f enterprise which dominates the progress of the Group is
characteristic of the landwhere it all began - the City of Ludhiana, in Punjab - home to
some of lndia'sfinestworkers and entrepreneurs.The Hero Group is a thriving example of
three generations of a family working andstriving together to ensure quality, satisfaction
and extensive growth.
Milestones
Hero's success saga contains an element of spirit and enterprise; of
achievementthrough grit and determination, coupled with vision and meticulous
planning.
1956
Hero Cycles Limited is established.
1961
Rockman Cycles Industries Limited established,whichis today the largest manufacturer of
bicycle chains andhubs.
1963
It pioneered bicycle exports from India - a foray intothe international market.
1971
Highway Cycles was set up to meet the demands of Hero Cycles. It is today the largest
manufacturer of single speed and multi-speed freewheels.
1975
Hero Cycles Limited became the largest manufacturerof bicycles in India.
1978
Majestic Auto Limited was formed and the HeroMajestic Moped was introduced.
1981
1984
Hero Honda Motors Limited established in joint venturewith Honda Motors of Japan, to
manufacturemotorcycles.
1985
Munjal Showa Limited established to manufactureshock absorbers and struts and is today
among the toptwo shock absorber manufacturing companies in India.
1985
The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among all
motorcycles in India.
1986
Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle
manufacturer in theWorld.
1987
Hero Motors, a division of Majestic Auto Limited set upin collaboration with Steyr
Daimler Puch of Austria.
1987
Gujarat Cycles Limited, now known as MunjalAutoIndustries Limited was established to
manufacture andexport state-of-the-art bicycles and allied products inits fully automated
plant at Waghodia.
1987
Sunbeam Auto Limited, earlier a unit of HighwayCycles Limited, established as an
ancillary to HeroHonda. It is the largest die casting plant in India.
1988
Introduced "Hero Puch" from Hero Motors Limited.Thisrevolutionary machine
immediately set new records of petrol efficiency and usable power in 50 - 65 ccmachines.
1990
Hero Cold Rolling Division established and is one of themost modern steel cold rolling
plants.
1991
Hero Honda receives National Productivity Council'sAward.
1991
Hero Honda receives the Economic Times - HarvardBusiness School Association Award
against 200contenders.
1992
Munjal Showa Limited receives National Safety Award.
1993
Hero Exports established as the International TradingDivision for Group and non-Group
products.
1993
Hero Motors becomes Indias largest exporter of twowheelers
1995
Hero Corporate Services Limited as the servicesegment for the Hero Group Companies,
ancillaries,
suppliers, dealers and other associates.
1996
- Hero Winner, a large-wheeled scooter was introducedby Hero Motors Limited with a
choice of 50 cc and 75cc engines.
1996
Munjal Showa Limited receives British Council'sNational Safety Award.
1998
- Hero Briggs and Stratton Auto Private Limited wasset up to produce 4-stroke two-
wheeler engines invarious cubic capacities.
1998
Munjal Auto Components established to manufacturegear shafts and gear blanks for
motorcycles.
2000
The Hero Group diversifies into IT and IT enabledservices through its service segment -
Hero CorporateServices Limited.
2000-2001
Hero Honda emerges as the market leader inmotorcycles with sales of over a million
motorcyclesand a strong market share of 47%.
2001
Hero Global Design established to offer engineeringservices in CAD/CAM/CAE related
to New ProductDevelopment, Design, Engineering and Manufacturing.
2002
Hero Cycles ties up with National Bicycle Industries,part of Matsushita Group to
manufacture high-endbicycles.
2002
Fastener World Established.
2002
Easy Bill Established to offer utility bill collection & retail services.
2003
Tie up with Livebridge Inc., USA.
2004
Tie up with Bombardier - Rotax GmbH for scooterengines.
2004
Tie up with Aprilia Scooters, Italy.
2004
Hero Honda continues as the World's largestmanufacturer of two-wheelers with annual
salesvolume of 2.07 million motorcycles and a market shareof 48%.
2004
Retail Insurance business established.
2004HeroITES, a division of HeroCorporate Service Limitedhived off as a division of
new company HeroManagement Service Limited.
2005
HeroITES strengthens its relationship withACS,USA,USD 5.0 billion market cap and
Fortune 500company.
2006
Hero Honda enters the scooter segment, launches100cc "Pleasure"
2006
Hero Honda crosses a unit sales threshold of 3.0million motorcycles
2006
Hero Group celebrates Golden Jubilee year sinceinception.It was commemorated by sales
of over
15million motorcycles & over 100 million bicycles
ABOUT HERO MOTO CROP
Jump to: navigation, search
Hero Motocorp Ltd
"Hum Main Hai Hero"
Type Public company
Traded as
BSE: 500182
NSE: HEROMOTOCO
BSE SENSEX Constituent
Industry Automotive
Predecessor(s) Hero Honda Motors Ltd.
Founded 19 January 1982
Headquarters New Delhi, India
Area served India, Sri Lanka
Key people
Dr. BrijmohanLallMunjal
(Chairman)
PawanMunjal (MD & CEO)[1]
Products Motorcycles, Scooters
Revenue 241.66 billion
(US$4.0 billion) (2012)[2]
Operating
income
33.22 billion
(US$550 million) (2012)[3]
Net income21.18 billion
(US$350 million) (2012)[2]
Total assets53.08 billion
(US$890 million) (2012)
Employees 5,842[2]
Parent Hero Group
Subsidiaries Erik Buell Racing(49.2%)
Website www.heromotocorp.com
ABOUT HONDA
Honda Motor Co., Ltd.
Native name 本田技研工業株式会社
Romanized
name
Honda Giken Kogyo Kabushiki-
gaisha
Type Public (K.K.)
Traded asTYO: 7267
NYSE: HMC
Industry
Automotive
Aviation
Telematics
Founded
Hamamatsu, Japan
(October 1946, incorporated
September 24, 1948)
Founder(s)Soichiro Honda
Takeo Fujisawa
Headquarters Minato, Tokyo, Japan
Area served Worldwide
Key peopleTakanobu Ito (President, CEO
and Representative Director)
Products 4,110,000 vehicles (2012)
Automobiles
Commercial Vehicles
Luxury vehicles
Motorcycles
Scooters
Electrical generators
Water pumps
Lawn and garden equipments
Tillers
Outboard motors
Robotics
Jet aircraft
Jet engines
Thin-film solar cells
Internavi
Revenue¥9.877 trillion$ 104 Billion
USD (2013)[1]
Operating
income¥544.8 billion (2013)[1]
Net income ¥367.1 billion (2013)[1]
Total assets ¥11.780 trillion (2012)[2]
Total equity ¥4.402 trillion (2012)[2]
Employees 190,338 (2013)
Divisions
Acura
Honda
Honda Motorcycles
Subsidiaries List[show]
Website world.honda.com
HONDA
Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as
the world's largest manufacturer of internal combustion engines measured by volume,
producing more than 14 million internal combustion engines each year.[5] Honda became
the second-largest Japanese automobile manufacturer in 2001.[6][7] Honda was the eighth
largest automobile manufacturer in the world behind General Motors, Volkswagen
Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.[8]
Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, amongst others. Since 1986, Honda has been involved with artificial
intelligence/robotics research and released their ASIMO robot in 2000.
As a young man, Honda's founder, Soichiro Honda (Honda Sōichirō) (17 November
1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the
Art Shokai garage, where he tuned cars and entered them in races. In 1937, with
financing from his acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea
Precision Machine Company) to make piston rings working out of the Art Shokai garage.[11] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but
lost the contract due to the poor quality of their products.[11] After attending engineering
school without graduating, and visiting factories around Japan to better understand
Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings
acceptable to Toyota, using an automated process that could employ even unskilled
wartime laborers.[11][12]:16–19
Corporate profile and divisions[edit]
Honda headquarters building in Minato, Tokyo
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya,
Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.
The company has assembly plants around the globe. These plants are located in China,
the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New
Zealand, Malaysia, Indonesia, India, Thailand, Vietnam, Turkey, Taiwan, Perú and
Argentina. Honda's Net Sales and Other Operating Revenue by Geographical
Regions in 2007[24]
Geographic Region Total revenue (in millions of ¥)
Japan 1,681,190
North America 5,980,876
Europe 1,236,757
Asia 1,283,154
Others 905,163
American Honda Motor Company is based in Torrance, California. Honda Racing
Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is
headquartered in Markham, Ontario,[25] their manufacturing division, Honda of Canada
Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures
around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[26] Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and
Honda Atlas in Pakistan.
Leadership[edit]
Name Years
Soichiro Honda 1948–1973
Kiyoshi Kawashima 1973–1983
Tadashi Kume 1983–1990
Nobuhiko Kawamoto 1990–1998
Hiroyuki Yoshino 1998–2004
Takeo Fukui 2004–2009
Takanobu Ito 2009—present
Products[edit]
Automobiles[edit]
For a list of vehicles, see List of Honda vehicles.
2011 Honda Jazz (Indian rampart)
2008 Honda Accord (USA-Canada)
Eighth Generation Honda Civic (Asian Version)
Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, CR-Z, Legend
and two versions of the Odyssey, one for North America, and a smaller vehicle sold
internationally. An early proponent of developing vehicles to cater to different needs and
markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to
that region. A few examples are the latest Honda Odyssey minivan and the Ridgeline,
Honda's first light-duty uni-body pickup truck. Both were designed and engineered
primarily in North America and are produced there. Other example of exclusive models
includes the Honda Civic five-door hatchback sold in Europe.
Motorcycles[edit]
Honda is the largest motorcycle manufacturer in Japan and has been since it started
production in 1955.[11] At its peak in 1982, Honda manufactured almost three million
motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still
higher than its three domestic competitors.[11]
The first of these explanations was put forward when, in 1975, Boston Consulting Group
(BCG) was commissioned by the UK government to write a report explaining why and
how the British motorcycle industry had been out-competed by its Japanese competitors.
The report concluded that the Japanese firms, including Honda, had sought a very high
scale of production (they had made a large number of motorbikes) in order to benefit
from economies of scale and learning curve effects. It blamed the decline of the British
motorcycle industry on the failure of British managers to invest enough in their
businesses to profit from economies of scale and scope.[34]
2004 Honda Super Cub
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the
Honda executives responsible for the firm's entry into the U.S. market. As opposed to the
tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale
found that their entry into the U.S. market was a story of "miscalculation, serendipity, and
organizational learning" – in other words, Honda's success was due to the adaptability
and hard work of its staff, rather than any long term strategy.[35] For example, Honda's
initial plan on entering the US was to compete in large motorcycles, around 300 cc.
Honda's motorcycles in this class suffered performance and reliability problems when
ridden the relatively long distances of the US highways.[12]:41–43When the team found that
the scooters they were using to get themselves around their U.S. base of San Francisco
attracted positive interest from consumers that they fell back on selling the Super Cub
instead.[12]:41–43
Top: Brazilian flexible-fuel Honda Civic . Below: U.S. Honda Civic Hybrid.
2010 Honda Insight hybrid electric vehicle (Second generation).
Honda FCX Clarity hydrogen fuel cell vehicle
Marketing[edit]
Japan[edit]
Honda Clio (Saitama, Saitama, Japan)
Starting in 1978, Honda in Japan decided to diversify their sales distribution channels,
and created Honda Verno, which sold established products with a higher content of
standard equipment and a more sporting nature.[81][82] The establishment of Honda Verno
coincided with its new sports compact, called the Honda Prelude. Later, the Honda Vigor,
the Honda Ballade, and the Honda Quint were added to Honda Verno stores. This
approach was implemented due to efforts in place by rival Japanese automakers Toyota
and Nissan.
As sales progressed, Honda created two more sales channels, called Honda Clio in 1984,
and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally
associated with Honda dealerships before 1978, like the Honda Accord, and Honda
Primo sold the Honda Civic, kei cars, such as the Honda Today, superminis like the
Honda Capa, along with other Honda products, such as farm equipment, lawn mowers,
portable generators, marine equipment, motorcycles, and scooters. A styling tradition was
established when Honda Primo and Clio began operations, in that all Verno products had
the rear license plate installed in the rear bumper, while Primo and Clio products had the
rear license plate installed on the trunk lid or rear door for minivans.
As time progressed and sales began to diminish partly due to the collapse of the Japanese
"bubble economy", "supermini" and "kei" vehicles that were specific to Honda Primo
were "badge engineered" and sold at the other two sales channels, thereby providing
smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of
March 2006, the three sales chains were discontinued, with the establishment of Honda
Cars dealerships.[83]
.
US sales[edit]
Calendar year Total US sales[86]
1992 768,845
1993 716,546
1994 788,230
1995 794,579
1996 843,928
1997 940,386
1998 1,009,600
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542 [87]
2008 1,284,261 [87]
2009 1,150,784 [88]
2010 1,230,480 [88]
2011 1,147,000 [89]
2012 1,422,000 [89]
2013 1,525,312[90]
Production numbers[edit]
Calendar year Global production
2009 3,012,000 [91]
2010 3,643,000 [91]
2011 2,909,000 [92]
2012 4,110,000 [92]
HERO MOTO CORP
Termination of Honda joint venture[edit]
In December 2010, the board of directors of the Hero Honda Group had decided to
terminate the joint venture between Hero Group of India and Honda of Japan in a phased
manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.[14]
Under the joint venture Hero Group could not export to international markets (except Sri
Lanka and Nepal) and the termination would mean that Hero Group can now export.
Since the beginning, the Hero Group relied on their Japanese partner Honda for the
technology in their bikes. So there are concerns that the Hero Group might not be able to
sustain the performance of the joint venture alone.[15][16]
The Japanese auto major will exit the joint venture through a series of offmarket
transactions by giving the Munjal family—that held a 26% stake in the company—an
additional 26%. Honda, which also has an independent fully owned
twowheelersubsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero
Honda at a discount and get over $1 billion for its stake. The discount will be between
30% and 50% to the current value of Honda's stake as per the price of the stock after the
market closed on Wednesday.[17]
The rising differences between the two partners gradually emerged as an irritant.
Differences had been brewing for a few years before the split over a variety of issues,
ranging from Honda's reluctance to fully and freely share technology with Hero (despite a
10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over
high royalty payouts to the Japanese company. Another major irritant for Honda was the
refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's
spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and
Scooter India (HMSI).[17]
As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led
by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose
vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This
SPV would eventually be thrown open for private equity participation and those in the
fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and
Carlyle Group.[18]
Honda will continue to provide technology to Hero Honda motorbikes until 2014 for
existing as well as future models.[19]
Formation of Hero MotoCorp[edit]
The name of the company was changed from Hero Honda Motors Limited to Hero
MotoCorp Limited on July 29, 2011.[2] The new brand identity and logo of Hero
MotoCorp were developed by the British firm Wolff Olins.[20] The logo was revealed on 9
August 2011 in London, to coincide with the third test match between England and India.[20]
Hero MotoCorp can now export to Latin America, Africa and West Asia.[20] Hero is free
to use any vendor for its components instead of just Honda-approved vendors.[20]
49% stake in Erik Buell Racing[edit]
In July 2013, HMC acquired 49.2% shareholding in Erik Buell Racing, a motorcycle
sport company which produces street and racing motorcycles based in East Troy,
Wisconsin, USA. It paid approx. USD 25 million for this stake.[21]
Operations[edit]
Hero MotoCorp has three manufacturing facilities based at Dharuhera and Gurgaon in
Haryana and at Haridwar in Uttarakhand. These plants together have a production
capacity of 6.9 million 2-wheelers per year.[2][22] Hero MotoCorp has a sales and service
network with over 3,000 dealerships and service points across India. It has a customer
loyalty program since 2000, called the Hero Honda Passport Program.[23]
It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal
Showa, AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto
Components, that supply a majority of its components.[24]
The company has a stated aim of achieving revenues of $10 billion and volumes of 10
million two-wheelers by 2016–17. This in conjunction with new countries where they can
now market their two-wheelers following the disengagement from Honda. Hero
MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and
they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope
with the new demand over the coming half decade, the company is coming up with their
fourth factory in Neemranain Rajasthan while their fifth factory is planned to be set up at
Halol in Gujarat.
Under the joint venture Hero Group could not export to international markets (except Sri
Lanka and Nepal) and the termination would mean that Hero Group can now export.
Since the beginning, the Hero Group relied on their Japanese partner Honda for the
technology in their bikes. So there are concerns that the Hero Group might not be able to
sustain the performance of the joint venture alone.[15][16]
The Japanese auto major will exit the joint venture through a series of offmarket
transactions by giving the Munjal family—that held a 26% stake in the company—an
additional 26%. Honda, which also has an independent fully owned twowheeler
subsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a
discount and get over $1 billion for its stake. The discount will be between 30% and 50%
to the current value of Honda's stake as per the price of the stock after the market closed
on Wednesday.[17]
The rising differences between the two partners gradually emerged as an irritant.
Differences had been brewing for a few years before the split over a variety of issues,
ranging from Honda's reluctance to fully and freely share technology with Hero (despite a
10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over
high royalty payouts to the Japanese company. Another major irritant for Honda was the
refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's
spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and
Scooter India (HMSI).[17]
As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led
by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose
vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This
SPV would eventually be thrown open for private equity participation and those in the
fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and
Carlyle Group.[18]
Honda will continue to provide technology to Hero Honda motorbikes until 2014 for
existing as well as future models.[19]
DATA $ ANALYSIS
3 Age
15-20
20-25
25-30
Above 30
AGE
15-2020-2525-30ABOVE 30
4 Occupation
Businessman
Employee
Student
Other
BUSINESSMAN EMPLOYEE STUDENT OTHER0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
OCCUPATION
OCCUPATION
5 Which model do you have?
Hero Honda
Impules Unicorn
CBZ extreme Shine
Hunk Stunner
Any other Any other
MODEL
HEROHONDA
6 IN which family income do you fall?
10000-20000
20000-30000
30000-40000
Above 40000
10000-2000 20000-30000 30000-40000 ABOVE 400000
0.5
1
1.5
2
2.5
3
3.5
4
4.5
INCOME
INCOME
7 For how long days one bike?
0-1yr
1-2yr
2-3yr
Above 3yr
0-1 YEAR
1-2 YEAR
2-3 YEAR
ABOVE 3 YEAR
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
USAGE OF BIKE
USAGE OF BIKE
10 Does advertisement influence your decision in choosing a motor bike?
Yes
No
Can’t say
SELECTION OF BIKE
YESNOCAN'T SAY
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
METHODOLOGY OF THE PROJECT
This report is based on primary as well as secondary data, however primary data
collection was given more importance since it is overhearing factor in attitude studies.
One of the most important users of the research methodology is that its helps in
identifying the problem, colleting, analyzing the required information data and providing
an alternative solution to the problem. It also helps in collecting the vital information that
is required by the top management to assist them for the better decision making both day
to day decision and critical ones.
DATA SOURCES:
Research is totally based on primary data. Secondary data can be used only for the
reference. Research has been done by primary data collection, and primary data has been
collected by interacting with various people. The secondary data has been collected
through various journals & website.
SAMPLING:
Sampling procedure:
The sample collected from respondents irrespective of them being investors or not or
availing the services or not. It was also collected through personal visits to persons, by
formal and informal talks and through filling up the questionnaire prepared. The data has
been analyzed by using mathematical/statistical tools.
Sample size:
The sample size of my project is limited to 30 viewers.
Sample design:
Data has been presented with the help of bar graph, pie chart, line graphs etc.
RESEARCH DESIGN:
My research project has a specified framework for collecting the data in an effective
manner. Such frame work is called “RESEARCH DESIGN”. The research process which
was followed by me consisted following steps.
1. DATA SOURCES : Two types of data were taken into considerationi.e. secondary
data has been used to make things more clear.
a) PRIMARY DATA: Direct collection of data from the source of
information, technology including personal interviewing, survey etc.
b) SECONDARY DATA: Indirect collection of data from sources containing
past or recent past information like Bank’s Brochures, Annual publication,
Books, Facts sheets of mutual funds, Newspaper & magazines etc.
2. RESEARCH INSTRUMENT: A close friend questionnaire was constructed for
my survey. Questionnaire consisting of a set of questions made to be filled by
various respondents.
3. SAMPLING PLAN : The sampling plan calls for three decisions.
Sampling unit: I have completed my survey in SITAPUR.
Sample size: The sample consisted of 30 viewers.
Contact method: I have contacted the respondents through personal interviews.
C.COLLECTING THE INFORMATION
After this, I have collected the information form the respondents with the help of
questionnaire for this two questionnaires one for manufactures and other for exporters
were formulated.
D. ANALYZE THE INFORMATION
The next step is to extract the pertinent findings from the collected data. I have tabulated
the collected and develop frequency distributions. Thus the whole data was grouped
aspect wise and was presented in tabular form. Thus, frequencies & percentages were
prepared to render impact of the study.
E. PRESENTATIONS OF FINDINGS
This was the last step of the survey.
CONCLUSION
HERO is the INDIAN company and HONDA is the largest Japanese company but hero
get seprated from the honda and know HERO has its own image. This time HERO
became the NO. 1 bike company in INDIA.
So HERO is also a big competitor of HONDA in INDIA so honda have to work a
lot to beat hero.
LIMITATIONS OF STUDY
Everything in this world has its own advantage and disadvantages which shows ‘nothing
is perfect’.
Following are the problems faced but it’s a part of game.
1. TIME CONSUMING: It is very much obvious that it is a time consuming
process. So much time has been spent for this purpose.
2. LOW PARTICIPATION: Obviously many respondents have not participated in
this and have also created some problems which show that they were not
interested.
3. BIASNESS: Sometimes interested viewers were also biased so the collected
figures involve both positive and negative figures.
4. It does not cover all the aspects of the company.
5. SUBJECTIVE: This project only tells you what it is all bout.
QUESTIONNIARE
1 Name……….
2 Contact no
3 Age
15-20
20-25
25-30
Above 30
4 Occupation
Businessman
Employee
Student
Other
5 Which model do you have?
Hero Honda
Impules Unicorn
CBZ extreme Shine
Hunk Stunner
Any other Any other
6 IN which family income do you fall?
100000-200000
200000-300000
300000-400000
Above 400000
7 For how long days one bike?
0-1yr
1-2yr
2-3yr
Above 3yr
8 For what purpose do you use moter bike?
Office purpose
Personal purpose
Joy purpose
Other
9 How do you come to know about this motor bike?
Newspaper
Television
Magazines
Friends/relatives
10 Does advertisement influence your decision in choosing a motor bike?
Yes
No
Can’t say