Name: Kirsty ProctorCandidate number :2837 UCI No.:334350130367DCentre: 33435 Aquinas CollegeBrief: To create a font cover, contents page and double page spread for a music magazine of your choice.

Who would be the audience for your media product?

• The majority of my audience wanted a punk/rock magazine so I based my magazine on those.

• I also asked what social networking sites they use so my magazine can be made more interactive and they would be able to access it and contribute to the magazines stories and give their opinions.

Primary AudienceMy Primary audience was Rock fans as out of the results I got rock was the main music type that people liked. To accommodate for this I used many popular rock bands to make my magazine noticeable and draw people in to read it.Secondary audienceMy secondary audience were Punk fans as this was the second most popular music group people liked. I accommodated for this by featuring many well known Punk rock bands such as Green day and All time low. I believe having these will make my magazine more appealing to the readers.OverallMy magazine is focused towards the Punk and Rock Audience as there is only 2 other magazine specifically made for rock and punk lovers. Therefore, my magazine would be a helpful addition.

My audience likes…Prefers the city

Youtubers

Animes

video games

Bands

Goes to gigs

Fast Food

How does your media product represent particular social groups?

So that I appeal to my target audience my cover star had to represent the main features of the primary and secondary audiences interests and also look like the audience would do. To appeal to a range of people my star would have to look mainstream and not appear threatening in any way.

Haley Williams is part of the punk rock band Paramore. Therefore, she is known throughout my audiences. In the continuing slides I will show how Hayley Williams can change her appearance depending on what kind of audience she is appealing too.

Hayley Williams – outfit oneThis outfit shows she doesn’t mind looking like one of her audience meaning audiences who like her can also look like her if they desire.

She wears:• a normal t-shirt and jeans which is what many of her

audience wear on a daily basis. It shows she believes you don’t have to dress up all the time to look good.

• Her hair looks unbrushed and therefore shows you she doesn’t have to make an effort.

• She also wears a multi-coloured beaded bracelet which a lot of people wear to show they are part of there social group.

I wouldn’t use this image for the main front cover as it looks a little too unprofessional and would not really persuade people who don’t know who she is to buy the magazine.

Hayley Williams – outfit two

As the outfit seen here is for a magazine front cover she has had professionals sort out her outfit for her.

She Wears:• The dress she is wearing looks expensive yet it still has

her style among it as it is a range of different colours.• She still wears some bracelets which her admires would

be able to find and wear themselves.• Unlike the other picture her hair looks nicely done and is

flawless she also has not roots showing meaning she has put a lot of effort into looking good in this picture.

How my magazine represents the social group. Front cover:• I have included bands which this social group would listen to.• I have used this picture to demonstrate how the reader of this

magazine would look.• The Title is in the font destroy which represents the music taste

as to be smashing. • My side images are all to do with the genre. Such as I have

made the 3 pictures in the side bar to also look like ideal readers. (top one is a secondary image and will be changed later.http://www.bbc.co.uk/programmes/b01971l5/profiles/danprofile)

• I have included bands from other countries to have a range of people read my magazines rather than just people from the uk.

How my Cover person represents the ideal reader:

• Listeners of punk and rock music are known to have dark coloured hair and clothes.• They are also known to wear a lot of eyeliner.• The black nail varnish gives a rock on approach.• The hidden collar makes her seem more innocent.• She is the age of the ideal of audience.• Her black hair is a complete contrast from her very pale skin.

What kind of media institution might distribute your media product and why?

My Web side on the next slide is a sister website to Kerrang's. It features:• A comments box so it is more interactive and

the editors can get feedback from their audience.

• I also has a picture preview in the top left this is so you can read the stories online.

• Yet I have also added a sign in space at the top as you would only be able to read a couple of lines of the article instead of the whole thing like a member would.

• In the News section it would have the latest articles from that week for preview.

My DistributorI will use the company Bauer Media Group. As they are a main distributor of other magazine in my targeted genre such as Kerrang.

I have made my magazine a sister publication to Kerrang as the audience they watch Kerrang may prefer the way HOWL is set up yet they will get the same amount of profits.

My magazine will publish weekly so it is up to date with other magazine brands. My magazine will still have a great amount of quality but I means if there is any news stories that are important to my audience that week then they will be features.

The price will be £1.50 because I realise that with it being weekly to pay £2-£3 would be quite a lot of money for people to pay. Also teenagers do not get paid much from work or parents. And as the minimum wage for a 16 year old is £3.70 and hour it would only be half and hours work to pay for the magazine.

How I have made my brand easy to access

I have added Facebook and Twitter icons to the contents page and front cover. This would be to tell the reader where to access certain links such as the cover stars links are on the contents page. These would be throughout my magazine so people can access certain features from anywhere.

HOWL! Magazine

HOWL! Magazine

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Another way I would advertise my brand would be to have a range of items with my brand name on them. As it would promote my magazine a create a larger audience.

Q4: In what ways does your media product use, develop or challenge forms and conventions of real

media products? My main inspiration was Kerrang! and how I could develop it further. I developed it by adding :• A clear header stating what else would be in the magazine.• I showed a more wide spread range of secondary images as

they would draw someone in to read it.• I made the colours bold and bright so it would stand out from

the other magazines on the shelf.• I used bold boarders around the secondary images as to

make them stand out yet still leave the main focus on the main image.

• I used contrasting colours to make the text boxes stand out from the background.

I believe these features made the magazine better due to it being able to have its own style that none of the other magazines would have. I did keep the title in the same style, this is because the text loos like it is being smashed which fit in with my punk rock theme.

• I made the EXCLUSIVE have red colour behind it. This is to make it stand out from the rest of the magazine and therefore, get the customers attention straight away. Also

nothing else is red on the page therefore, it is one of the main focuses.

I Challenged Empire and Elle because these are two main magazine brands. Empire features films and music meaning it is up to date. I used its idea of the exclusive text being red because it stood out amongst the blue to the background as it did on mine. Elle is a main leading fashion magazine. Though it is aimed at 20-35 I thought its simplistic design and thought out text placements were something I could use on my own magazine.

Overall, my main source of competition would be Kerrang due to it being part of the same genre as my magazine also my magazine has a similar layout to the Kerrang layout making it hard to differentiate one from the other. I have used the simplistic approach of ELLE to make my magazine easy to read and not too crammed I have also added arrows (which face the entrance to the magazine) to the quotation and competition at the bottom of the screen. This is to make the reader want to turn the page.

For my contents page I also used Kerrang’s layout. I improved the design by adding:• An image to the contents title to show exactly which magazine they were

looking at.• I added paint Splatter to the background of the text and page numbers so

the black text would stand out. It also fit in with my genre of music as the paint looks like blood insinuating that Rock music can also be very sinister.

• I made the hand the focal point of the main image because the symbol means rock and therefore, keeps with my theme.

• I put a red background on the image of my Editor to be the same colour as the blood so she would stand out among the rest of the magazine.

I used Q as my inspiration also as it is simplistic and very clear. I also used Q for colours inspiration so I knew which colours stood out among others. I also used some of the category ideas from the Q magazine to make my magazine more interesting and would appeal to a range of different people and different music tastes. I used Q’s idea of “Every Month” and named it Features after Kerrang’s Section this was the contain the features that return every week/month.

For my Double page spread I used the style of Kerrang:• I used different fonts for my title to make specific words

stand out.• I made the images surrounding the main image black and

white so they would not distract the readers attention.• I used 5 images as to show the meaning of the title.• I used a limited amount of colours to make the images

and important questions from the interview stand out.

I looked through a range of music magazines to find the best one to based my double page spread on. I chose Kerrang because it had the same characteristics I wanted my design to have. I made the main image lighter so it would definitely stand out from the rest of the magazine pages and would look less sinister. I also made her hair darker to keep with the punk rock theme . Which would be throughout the magazine.

How did you attract your audience? I attracted my audience by:• My mast head is bold and represents the magazines genre

of music. This attracts the reader because it is simple yet it stands out among other brands.

• My star is in the top 1/3 of the page and has direct eye contact. I made sure she wasn’t smiling so she seems more serious about the music she makes.

• I also made sure I had a relevant prize to be won on my front cover so that someone walking past it who likes the band would look at that page straight away.

• My magazine is good value for money as it has; over 60 pages of information for the reader to enjoy, many posters that the reader would be able to cut out instead of printing or buying them themselves, competitions that would be free to enter, chances to meet stars and with the price being 1.50 it is only 2.5p per page.

How did you attract your audience? • I have different size text to show the importance

of certain features and how they effect the rest of the magazine. The bolder and brighter the text is the more the attention it drawn to it.

• From the top line on my magazine front cover the important content is clear to see and find. Which is what makes it unique.

How did you attract your audience? The colour scheme is clear from front cover to content page. Only the double page spread isn't as it was made that way to attract attention as it is a different style page. This create a brand ID as people are never sure what to expect from page to page which makes it unique.

How did you address your audience? The colours on my magazines front cover make my star stand out from the background as she is wearing quite dark colours. On my Contents page I have used a blood splatter to be the background of the text because it seems threatening and therefore fits in with the genre. The black background on my double page spread shows how the star’s music is portrayed.

The language in my magazine makes the reader believe they are an equal to the editor. This is done by the language used by the editor would be language most of my target audience would understand. Yet the language would also be informative.

I used the font Destroy to promote the music type. This is down to the cracks in the letters portraying the way the music smashes onto the scene. I also used the font Century Gothic. This is a clear font which people could read Easily in small print which was especially good for the double page spreadSo I could fit more of the interview on the page.

My star stands out as she is not properly smiling through out the main images. You only see her properly smile as a side image on the double page spread which shows she is very serious. It also shows she is no someone to mess with as she seems quite threatening. This represents her music style as threatening and not to be compromised. She also seem quite angry.

I tried to make the reader aspire to be the cover star which is why I chose a picture of her in clothes that the Howl’s type of reader would wear. This means the reader would be able to dress like thestar if they wanted.

I also put minimal make up on my star as the readers would be people who probably don’t have time to spend a lot of time on them-selves so they would be able to look like her if they pleased.

What have you learnt about technologies from the process of constructing this product?

Front Cover:

For my Font cover I used Photoshop to make the background of my main image to transparent. This meant I would have been able to see the title of the magazine behind the stars head.

I did the rest on Microsoft Publisher so I could change things when I pleased and but it in any format I wanted.I took my inspiration from Kerrang! And the side bar was from the magazine Q.

Looking over my Front cover

For my sidebar I changed the top image this was mainly because it was a second hand image. Yet I think it is better because it is a live picture showing that the magazine does go out and take pictures of events themselves.

I have also added another story to the front cover to give the impression that the magazine is always busy and that the story is important I also added the green to make the page a little lighter and therefore, it would stand out among other magazines.

I changed the font and the placement of the muse tickets sign. This was because so people would not be able to read the font for it as it was quite small. I moved it because it looked like it was in front of the cover star portraying that is was a very important part of the page, which is not the case.

As I have added another story I decided to cut one of the images from the rockbox vs manec story. This was due to all time low being a popular band that punk rock people listen to meaning they got priority over the space on the page.

Contents Page:

For my contents page I have only used publisher. I originally wanted to have the middle stripe to be the same colour as the background of on front cover but I believed the white did not look good next to the blue. Also the colour black is associated with punk rock and the gothic culture.

I then realised that the white background behind the writing was slightly boring. So I added a Blood “red paint” splatter into the background which I produced in Graphics lessons.

Double Page Spread:

For my double page spread I made it more punk than the rest of the magazine this was to portray the stars music style.

I changed the text of “I’ve changed” to make it stand out among the rest.

I also changed the original images contrast to make it brighter so I would stand out among the black background.

I also used red and purple writing because many punk rock bands wear these colours to show they are part of that culture. I also used green to match the background of the image.

Looking back at your preliminary task, what do you feel

you have learnt in the progression to the full product?

Front Cover:

My Original front cover was based on the same Target audience but because the star had blonde hair at the time I used a black Side bar so they would stand out. Yet I think I should have brought the star forward so it was clear that they were the main focal point of the magazine. I did this on my Second and Final magazine so the star would stand out.

The text on my final front cover was better because it represented the type of music that the magazine was made for. Whereas, on my piliminary task because it was to be made for my college I decided the text had to be more serious as to get any points to be made across to the reader.

Contents Page:

For my original contents page I wanted my contents page to look like a Q magazines contents page therefore I had the editors letter and the page numbers surrounding the star.

Due to my Final one being aimed and punk rock fans I believed I should go with a Kerrang themed contents page. As my magazine was designed to be a sister magazine to Kerrang!

I also added social networking links to make my magazine more interactive with the reader. And then they can get involved to.

The cover Picture:

The eyes become the main focus as they are in the middle and can be seen clearly in the top middle box. These automatically make your eyes reach the reason this picture was taken. which was to promote the person.

The main title:

The title had to be eye catching and easy to read. I obviously had to fit in with the punk rock theme of my magazine There fore, the purple one called bad acid would have been no good to me.