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EntrepreneurshipDevelopmentPRESENTED BY-

PRATIK KAREL; SHIVA KANT JAISWAL; ROHIT MISHRA; VAIBHAV HADA; PURNADAL BAGCHI; RAHUL SHRIVASTAVA; VIKRAM SINGH CHAUHAN

KIRLOSKAR GROUP

THE KIRLOSKAR GROUP WAS FOUNDED IN THE YEAR 1888 BY THE LATE MR. L. K. KIRLOSKAR AND HAS A RICH ENGINEERING HERITAGE OF 123 YEARS. IT IS COUNTED AMONGST INDIA’S LARGEST MULTI-PRODUCT, MULTI-LOCATION DIVERSIFIED ENGINEERING CONGLOMERATES WITH ANNUAL SALES OF $1.6 BILLION.

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3LAKSMAN

RAO KASHINATH KIRLOSKAR

S.L. KIRLOSKAR

CHANDRAKANT

KIRLOSKAR

ATUL SANJAY

ALOK

RAHUL

SAROJINI AMIN

SRIKANT KIRLOSKAR

VIKRAM

PRABHAKAR KIRLOSKA

RAVI KIRLOSKAR

VIJAY KIRLOSKAR

RAJARAM KIRLOSKAR

SUKUMAR KIRLOSKAR

P.L. KIRLOSKAR

AJIT KIRLOSKAR

KIRLOSKAR GROUP FAMILY TREE

A brief history of India’s largest multi-product and diversified engineering conglomerate

Mr. L. K. Kirloskar

Mr. S. K. Kirloskar

Mr. C. S. Kirloskar

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• Mr. L. K. Kirloskar believed that an understanding of one's environment and reality was essential to manufacture path-breaking industrial implements.

• In 1888, he set up his first venture - a small bicycle repair shop at Belgaum.

• Strongly believing that agricultural implements must fit the milieu they are used in, he manufactured iron ploughs, the first Kirloskar product.

• His dream was to build his own industry and community for his employees; he realised this dream with Kirloskarwadi, a place where he started the Kirloskar Brothers Limited factory in 1910.

• He strongly believed in the theory of creation of wealth.

Mr. L. K. Kirloskar

Laying the foundation of Kirloskarwadi 5

India’s First indigenous diesel engine

• Son Of Mr. L. K. Kirloskar Earned a Bachelors of Science degree in Mechanical Engineering from MIT in Cambridge, Massachusetts and was among the batch of first Indians to graduate from MIT.

• Mr. S. L. Kirloskar was a global thinker and an enterprising person who had the courage and the confidence in the potential of his own country even in the pre-independence era.

• He often said, "Economic preparedness is as vital as military preparedness.“

• He always looked at India as a part of the rest of the world and worked towards making India globally competitive. After the end of World War II, the group grew rapidly under his leadership.

Mr. S. K. Kirloskar

• He is credited with developing the manufacture of diesel engine indigenously as an import substitute after India attained independence.

• Under his dynamic leadership the group enjoyed one of the highest growth rates in Indian history.

• Today this Group is amongst India's largest Engineering Conglomerate.

• In Feb 2003, Mr. Atal Bihari Vajpayee, the then Prime Minister, released a commemorative postage stamp marking Mr. S. L. Kirloskar's 100th anniversary.

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Chandrakant Kirloskar: Self-reliant, Strong Research and Engineering

Was a visionary who carried forward the legacy of his grandfather and father.

He strongly believed that sustained growth could only be possible through self reliance & being self sufficient.

He laid great emphasis on research and development activities, which according to him are the backbone of all engineering activities and believed in setting up systems and processes that even the companies from overseas would like to emulate.

He furthered the rapid progress and evolution of this organisation.

Mr. C. S. Kirloskar

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Fourth Generation

Sanjay Kirloskar runs Kirloskar Brothers Ltd (KBL), Atul Kirloskar runs KOEL and Kirloskar Ferrous Industries Ltd, and their younger brother Rahul Kirloskar manages Kirloskar Pneumatic Co Ltd. Cousin Vikram manages the auto component joint ventures such as TKM and TKAP in Bangalore.All are fourth-generation Kirloskars.

Sanjay Kirloskar

Atul Kirloskar Rahul KirloskarVikram Kirloskar

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9India's largest multi-product and diversified engineering groupThe Kirloskar group comprises the following companies, which operate in the specialised areas of power, water, air and gas solutions, grey iron casting and metal processing. These group companies have left no stone unturned to achieve a leading position with respect to image and customer satisfaction in their respective verticals.

Kirloskar Group Companies

Kirloskar Oil Engines Limited. (KOEL)

Kirloskar Brothers Limited. (KBL)

Kirloskar Pneumatic Company Limited. (KPCL)

Kirloskar Ferrous Industries Limited. (KFIL)

Kirloskar Integrated Technologies Ltd.(KITL)

Kirloskar Proprietary Limited. (KPL)

Kirloskar Industries Limited. (KIL)

Kirloskar Middle East FZE. (KMEF)

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12Global presence

13The first Kirloskar Group Company

Kirloskar Brothers Limited (KBL) - the first Kirloskar venture at Kirloskarvadi was to become the base for all of the Kirloskar Group's subsequent enterprises. It began as the only Indian company with its own standard products - the fodder cutter and the iron plough, which competed with the British products.Incorporated in 1920, it leads in the design and manufacture of pumps, hydro-turbines, valves, and anti-corrosion products.

14Kirloskar Oil Engines Ltd. (KOEL)

Shantanurao Kirloskar, the eldest son of the founder travelled to Pune to initiate a new aspect of the group's activities - diesel engines.

Shantanurao Kirloskar won a place for Kirloskar Oil Engines Ltd. (KOEL), twelve months after signing an agreement of collaboration with Associated British Oil Engines Export Ltd. of UK.

The KOEL factory was incorporated in 1946

15To electric motors and pneumatics

Ravi Kirloskar, his youngest son, in 1946 set up the Kirloskar Electric Company limited (KECL)

KECL's logo in the 40's In collaboration with Broom and Wade of England, Kirloskar

Pneumatic Company Limited began the manufacture of air compressors and pneumatic tools.

Kirloskar Pneumatic company Pvt Ltd.

COMPANY

Ingersoll rand

Elgi equipments

Revathi cp

Competitors:-

Kirloskar Pneumatic Co Ltd (www.kirloskarkpcl.com): Incorporated in 1957, it is the leader in designing and manufacturing air compressors, air-conditioning and refrigeration and hydraulic power transmission.

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17Kirloskar Ferrous Industries Limited. (KFIL)

Vision:-

To be a product leader in pig iron & casting business

Mission:-

To become lowest cost, quality pig iron manufacturer amongst the secondary pig iron plants by:

Reduced coke consumption

Improved productivity

Increased power generation

To become preferred partner in casting business by:

Supply of Quality castings

Faster new product development

On time delivery

Incorporated in 1992, it leads in the manufacture of grey iron castings, SG iron castings, pig iron, alloy steels and investment castings.

18KFIL Timeline

1994 Year of inception1994 Commercial production of Pig Iron from Mini Blast Furnace I1995 Commercial production of Grey Iron castings1995 Commercial production from Mini Blast Furnace II1995 ISO 9002 certification2001 QS 9000 certification2002 ISO 14000 certification2005 ISO / TS 16949:20022007 Acquired Solapur foundry from Kirloskar Oil Engines Ltd.2007 Hot Blast Stove - I2008 HPML Plant Solapur2010 Hot Blast Stove - II2010 Power Plant - III2011 Sinter Plant

Kirloskar Integrated Technologies Ltd.(KITL)

VISION:- 

We will contribute to creating an eco-friendly world by developing and implementing self-reliant, affordable and sustainable technologies for distributed energy.

MISSION:-

Become a major player providing sustainable energy solutions to our customers, with increasing focus on green technologies

“Help Kirloskar Group Companies maximize the business potential for their products by developing system integration capabilities that support the KITL vision”

Work towards empowering the population at the grassroots to thrive on the locally developed economy by utilizing available renewable energy sources, and maximize business returns to KITL stakeholders

Provides end-to-end decentralized sustainable energy solutions which are environment friendly, economically viable, technically feasible and socially acceptable, using renewable energy technologies such as biofuels (biogas and biodiesel), straight vegetable oil (SVO), solar, wind, micro-hydro, etc.

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Kirloskar Proprietary Limited. (KPL)

Kirloskar Proprietary Limited was established in the year 1965. Kirloskar Proprietary Ltd. is the registered owner of intellectual property consisting of various trademarks and copyrights in India and many foreign countries. it also looks after enhancing the image of Kirloskar brand.

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Kirloskar Middle East FZE. (KMEF)

VISION:- 

We shall contribute significantly to achieve Kirloskar group vision and inculcate Kirloskar group values.

MISSION:-

To establish ‘KIRLOSKAR' as the preferred brand in MENA region for its products and services.

Kirloskar Group has been active in the Middle East and Africa since the 1960s. A need was continuously felt to establish an identity in the region, which would be close to the end customers as well as the channel partners in the region. Kirloskar Middle East FZE (KMEF) was founded in November 1996 with the objective of further improving response to customers’ requirements.

KMEF is now expanding operations to include packaging of Compressor Engineered Sets and Pumpsets in UAE. Also new products are being introduced such as Refrigeration Systems, Gas Compressor Packages, Centrifugal and Screw Chillers etc.

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Toyota Kirloskar Pvt Ltd.

Toyota Kirloskar Auto Parts Pvt. Ltd., (TKAP) is an auto parts manufacturing company in India. TKAP is a joint venture among Toyota Motor Corporation, Japan, Toyota Industries Corporation, Japan and Kirloskar Systems Limited, Bangalore. TKAP is having two plants, viz., 100% EOU, transmission plant and a domestic axles plant. In the EOU Plant, TKAP manufactures transmissions and is a key supplier for the Toyota both globally and locally

Toyota Kirloskar Motor Private Limited is joint venture between Toyota Motor Corporation and the Kirloskar Group, for the manufacture and sales of Toyota cars in India. It currently is the 4th largest car maker in India after Maruti Suzuki, Hyundai, Mahindra.

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The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First".

23Economic downturn hit group hardAll was not well in the Kirloskar group. The Kirloskar group companies had been passing through difficult times.

The downturn in the economy coupled with the slump in the capital and engineering industry, had affected bottom lines of group companies. The respected Kirloskar name took a beating when the finance company in the group Kirloskar Finance & Investment defaulted on deposits and was unable to pay off depositors.

This was further damaged when Vijay Kirloskar sold his stake in the finance company to the Ahmedabad-based businessman Hari Singh Champawat.

Inability to pump in investments into the joint venture with Toyota also affected the group.

STEPS FOR IMPROVEMENT

There are complex cross-holdings between the Kirloskar group companies.

There was split in the family business that there would be no change in the holding patterns of

the companies. The separation is of management and control. The separation is based on shareholding and not on

geography

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GLOBAL MARKETING

The company launched a customer loyalty program in the form of ‘Oldest Pumps Contest for pumps

KBL Completed market research surveys for pumps with applications

KBL’S communication team crafted advertisements &promotions for nuclear & thermal energy

Seminars were organized in Kenya, Uganda and Tanzania focused on sugar industries as a part of the ‘Focus Africa’ program

Product exhibition & launches held in Nigeria to tap business potential.

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STRATEGY AND POLICY

Focus on profit driven sale with good cash flow Offering integrated fluid management sol To achieve operational excellence all factories are under QMS

2008 Motor manufacturing capacity will be enhanced to 6000 units per

month To make standard products a energy efficiency star product Kirloskar System ltd formed to address the need of system

engineering & support services

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RESULT

KBL is a leading manufacturer and exporter of centrifugal pumps, valves and allied equipment’s in India

KBL Sales in 2011-2012 exceeded US $ 590 Million with a market capitalization of more than US $ 350 million.

KBL has created the world’s largest pumping scheme which will irrigate more than two million hectares of land and supply water to 4620 towns and villages in the state of Gujarat

KBL also commissioned a water pumping scheme called The Devadula Scheme in Warangal in Andhra Pradesh supplying water to 4 drought prone socio-economically backward districts

Carmaker Toyota Kirloskar Motor reported 26.09% jump in its sales at 6,361 units during August, 2012. Toyota Kirloskar Motor in a statement said that the company had sold 5,045 units in the corresponding month last year.

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KBL is one of the three manufacturers in the world who have manufactured and installed 200 kW Canned motor pumps for nuclear application .

KBL is the first company to introduce Concrete Volume Pumps in India.

Subsidiary company in England, SPP Pumps Limited (Acquired in 2003) is the undisputed leader in the Fire-fighting and Water Supply segments in Europe. They have recently launched lowest life cycle cost pumps in the UK successfully with large players like Thames Water preferring these energy efficient products.

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29POSTAL STAMP

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THANK YOU!!!!!