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Kirana Store

Group MembersRitwik Sharma(90)Karan Sharma(87)

Rahul Sheth(91)Prabhakar Yadav (118)

Rohit Pawar(66)Nemi Sangharajka

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It is not easy to compete with kirana stores: Rajiv Lal (Senior Professor of Retailing at

Harvard Business School )

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Defination unorganised structure

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Name- Ekta Super Mart Owner- Mr Sohan Lal Location-Mahavir nagar, kandeveli West. Why This Area Rent- Rs 20000/-

General Description

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Labour- 3 Labour Source- Local Area if his own caste Wage Rate- Rs 6000 * 3 = Rs180000 Profit

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Chocolate Rice Potato Onion Oil Snacks Miscellaneous Loose Dry fruits

PRODUCTS

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Initial Capital- Rs 8 lacs Recurring- Rs 10000 /- if any Source – Own Invested Break even point- 3.5 years Number of buyers- 100-130 How they estimated

CAPITAL REQUIRED

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Nature – Direct Managing competition- Selling at same

price Giving on credit Home delivery Ease of entry- was limited competition 6

year back.

COMPETITION

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HUL- Sun child Agency Fm Market Vashi- Rice, dal etc ITC

SUPPLIER

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Transportation – 2 Cycle Storage- 100 sq ft Store- rice, dal , oil, shampoos etc Inventory management- Less

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STORE ROOM

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Seasonality Effect- Less Govt regulation- Ghumasta license Compulsory to follow Seriously implemented

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Have to pay bribe Credit facility turns into loss

SPECIAL ISSUE

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THANK YOU