VICKYClass: SUD 10

OverviewOverview• Kinh Do information: Vision, Mission, and Objectives

• The organization structure and Levels of Management

• Decisions, Information, Knowledge • Survey

• Conclusion

Kinh Do Information

Kinh Do Corporation is a Vietnam-based food processing company. • Exported to 20 countries: USA, Japan, Russia, Taiwan, Malaysia, etc.

The Vision • Kinh Do Food creates life’s flavors through wholesome, healthy, and convenient foods.

THE MISSION

• Our Consumer Mission is to identify and produce suitable products with affordable staple and provide safe foods.

Objectives

• Kinh Do is continuing its development strategy as a local leading foodstuff Corporation in Vietnam.

Kinh Do Organization structure

Level of management

DECISIONS, INFORMATION AND DECISIONS, INFORMATION AND KNOWLEDGEKNOWLEDGE

• In Top level: “ Open the new Kinh Do bakery and cafe chain in Viet Nam.”• Information:- Internal: How many employee do we need for this project?- External: How much do we attract partner to investment money to open new Kinh Do bakery and cafe chain?

• Knowledge:

- Explicit: wholesalers trade and law

- Tacit: financial analysis, and know how to estimate customers’ demand

Stakeholders

The Percentage Of The Customer's Gender

47%53%

M

F

The gender of customers

The customer’s age

26.67%30.00%

10.00%

23.33%

10.00%

Percent Frequency

The Percentage Of The Customer's Age

Under 20

20-30

31-40

41-50

Upper 50

Facilities communicate to Facilities communicate to advertise the Kinh Do’s productsadvertise the Kinh Do’s products

6.67%

66.67%

26.67%

0.00%

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

Friends Television New spaperor

Magazines

Other

The percent of facilities that customers know Kinh Do's products

Friends

Television

New spaper or Magazines

Other

The price, quality, design, taste, size of Kinh Do's products

The price, quality, design, taste and size of Kinh Do's products

0.000.00

13.33

83.33

3.33

0.000.0010.00

73.33

16.67

0.000.00

50.00

40.00

10.00

0.000.000.00

63.33

36.67

0.000.006.67

63.33

30.00

Price Quality Design Taste Size

The percentage of customer opnion about price, quality, design, taste and size of Kinh Do products

Very good

Good

Neutral

Poor

Very poor

The marketing, customer service and sales staff's behavior

The marketing, customer service and sales staff's behavior

0.000.00

13.33

83.33

3.33

0.000.00

10.00

73.33

16.67

0.000.00

50.00

40.00

10.00

0.000.000.00

63.33

36.67

0.000.00

6.67

63.33

30.00

Price Quality Design Taste Size

The percentage of customer opnion about price, quality, design, taste and size of Kinh Do products

Very good

Good

Neutral

Poor

Very poor

Conclusion

• Kinh Do is leading confectionary and bakery in Vietnam.

• We are incessantly research, develop products and customer service to make Kinh Do become the best company in worldwide.