Kingston development

KINGSTON DEVELOPMENTBEN HOBAN – DIGITAL STRATEGIST

CASE STUDY – GLOBAL POVERTY PROJECT


• A multi-lingual, content managed website with custom marketing management tools.

• Worked with Design Agency – Glide

• Direct Client


• Multi-lingual CMS website

• Detects users IP address, save their country in the session

• Serves content in that country’s dominant language

• If we don’t have specific content for a user’s country, then we serve default content

• CMS serves up a different design for different countries


• Outbound communications• SMS and email – queued emails• Multiple SMS and email templates (For email,

there are HTML and plain text)• Sophisticated and flexible system for selecting

recipients based on previous website engagement and presentations attended.

• We track how users sign up and engage with the site.


• Inbound communications

• SMSs from seminars and presentations for user registration

• Website signups

CASE STUDY – POKITPAL


• Worked with freelance designer – Eyal Chipkiewicz

• iPhone, Android and Mobile Web Application

• API – transaction system between mobile applications and CMS

• Direct Client


• Content Management System

• Universities set up their subject calendars

• Unions, clubs and societies setup their annual calendars

• Advertisers setup ad campaigns

CASE STUDY – POKITPAL• GPS based offers and redemption

• “Show offers near me”

• “Show offers in category X”

• “Show offers near me in category X”

• Measurable redemption rates – we know if the offer has been redeemed because the app must be open in the store to show the cashier.

CASE STUDY – POKITPAL• Sophisticated reporting based on customer radius,

offer views and offer redemption

• Calendar subscriptions to union, club, society and subject calendars

• Students can add their own events and manage their own diary

• iAds – Apple ads within the application as secondary revenue stream

CASE STUDY – ZOOS VICTORIA


• Worked with graphic design firm MOKO Creative

• iPhone, and Mobile Web Application

• CMS built off WordPress

• Direct Client


• Zoo can add, edit and delete animals

• Zoo can create events and actions related to animals

• Schools and Environmental organisations create Events and actions related to animals

CASE STUDY – ZOOS VICTORIA• Integrated with school curriculum

• Students have accounts that track their progress through actions and attendance at conservation events

• Facebook Connect – login to the website with your active Facebook session


• API to allow third party developers to make widgets and applications

• API is part of Creative Commons and is being employed by other Zoos globally

• Business objective: streamline pre-Zoo, at- Zoo and post-Zoo educational experience

CASE STUDY – ZOOS VICTORIA• Core Functionality:

• Events can be viewed and checked-in to via the mobile (native and through web enabled GPS)

• Actions can be committed to via mobile

• Content – videos, photos and text accessible via web and mobile

CASE STUDY – ZOOS VICTORIA• Core Functionality:

• Users can upload their own photos through app and they are displayed on website liked to their profile

• Users can view their “Action Log” that contains what events and actions they have attended and/or completed

• Users can setup reminders to remind them to complete certain actions and/or events

KINGSTON DEVELOPMENT

Ben [email protected]

Phone: 9645 1887Mobile: 0416 273 681

mailto:[email protected]

Kingston development

Technology

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