Kingsborough & CUNY Institute for VE Why Active Learning? D.H. Hammond et al. Journal of Education...

Kingsborough & CUNY Institute for VE www.ive.cuny.edu

Why Active Learning?

D.H. Hammond et al. Journal of Education for Business, 71 (May/June 1996), page 264

Many professors still require students to memorize their course materials and then complete closed-book examinations. We could find no record of a business meeting in which the CEO said, “Please put all your books and notes under the table and take out a clean piece of paper; we are going to make a business decision.”

What is Virtual Enterprise (VE)?


USASBE Curriculum AwardWhat is Virtual Enterprise (VE)?


VE in the MediaWhat is Virtual Enterprise (VE)?


Lose Weight, Feel Great

The System Elements*

• Appetite-Suppressant Supplements

• Low-Calorie, Prepackaged Food

• Exercise Regiment


How to use these?• Mix and Match• 2-Week Pre-Beach Effort• Save your life or lose a few pounds.

* These statements have not been evaluated by the FDA.


Simulate the Workplace, Feel Confident

The System Elements*

• Active-Learning Pedagogy (toolkit, textbook)

• Global Network (5,000 firms in 40 countries)

• Tech Tools (MarketMaker, blogs, wikis)


How to use these?• Mix and Match• 2-Week Immersive Exercise• HS, ESL, Entry, Capstone, BA, MBA• In-class, Hybrid, and Online

* These statements have been evaluated in numerous studies.


Why do this?

• Entrepreneurship: – Academic and governmental Incubators– SBIR, STTR, and other grant sources

• Intrapreneurship• Soft-skills• Breadth of Perspective

– Careers– Operation and interplay



VE in the MediaWhat is Virtual Enterprise (VE)?


Placement within Curriculum

• Implementation Grant NSF/DUE-0802365 “Enhancing Soft and Entrepreneurial Skills Training for

Two-Year College Technicians Using a Contextualized Business Simulation Program” (09/2008 – 08/2011; $749,217)

• vexy -- a STEM-based Virtual Enterprise (VE)• vexy-Careers: breadth of careers in industry.• vexy-Awareness: non-majors & wf. certificates.• vexy-Projects/Capstone: Entrepreneurial venture with

novel product or service.


Forms of Adoption

• Standalone Course: its own course.• Embedded: simulation is added as a

component of an existing course by adding additional contact hours.

• Infused: similar to Embedded course, without adding additional contact hours.

• Summer/Winter Institute: the simulation is used without lecture content in a condensed 4 week experience, between regular semesters.


Forms of Adoption

• Workforce Training: similar to the Institute model, but embedded within a non-credit certificate.

• College Now: High School students for dual college/HS credit. Increased contact hours for handling deficiencies.

Kingsborough & CUNY Institute for VE Why Active Learning? D.H. Hammond et al. Journal of Education...

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