The use of the same font creates continuity within the advert and sticks to the theme.

The main image is bold, yet an illusion which is slightly confusing, drawing the audience in to review the poster, keeping their attention for longer.

Advertisement of sites where the album can be purchased, creating easy access for the audience.

Bold colours stand out against the mainly black and white poster, informing the audience and attracting attention to key aspects of the advertisement.

At the very top of the advert is the artists name, immediately promoting them to the target audience, in the biggest font used throughout the whole advertisement.

Promotion of the whole album as well as top singles released by the artist are also featured on the advert, informing audiences what to expect from the album.