Sex on FireSex on Fire100

91

8170

80

90

50

60

70

39

20

30

40

4 110

10

20

Fam Fave All Pos All Neg Burn

17‐9‐08 30‐9‐08 8‐10‐08 14‐10‐08 21‐10‐08 4‐11‐08

18 11 08 25 11 08 2 12 08 18 12 08 5 1 09 14 1 0918‐11‐08 25‐11‐08 2‐12‐08 18‐12‐08 5‐1‐09 14‐1‐09

21‐1‐09 28‐1‐09 2‐2‐09 10‐2‐09 17‐2‐09

Source: Entertainment Media Research

Use SomebodyUse Somebody100

88

74708090

74

405060

42

10203040

7 5010

Fam Fave All Pos All Neg Burn

30‐10‐09 18‐11‐08 25‐11‐08 2‐12‐08 10‐12‐08 18‐12‐08

5‐1‐09 14‐1‐09 21‐1‐09 28‐1‐09 2‐2‐09 10‐2‐09

17 2 09 11 3 09 25 3 09 1 4 09 15 4 09 29 4 0917‐2‐09 11‐3‐09 25‐3‐09 1‐4‐09 15‐4‐09 29‐4‐09

5‐5‐09 13‐5‐09 20‐5‐09 3‐6‐09

Source: Entertainment Media Research

RevelryRevelry100

8880

90

73

50

60

70

3430

40

50

12 110

10

20

0

Fam Fave All Pos All Neg Burn

10 2 09 11 3 09 18 3 09 25 3 09 1 4 09 8 4 09 15 4 09 22 4 0910‐2‐09 11‐3‐09 18‐3‐09 25‐3‐09 1‐4‐09 8‐4‐09 15‐4‐09 22‐4‐09

29‐4‐09 5‐5‐09 13‐5‐09 20‐5‐09 27‐5‐09 3‐6‐09 8‐6‐09 16‐6‐09

Source: Entertainment Media Research

NotionNotion100

80

90

60

70

56 53

30

40

50

25

310

20

30

13 120

10

Fam Fave All Pos All Neg Burn

16‐6‐09

Source: Entertainment Media Research

FamiliarityFamiliarity100

708090

405060

10203040

010

Sex on Fire Use Somebody Revelry Notion

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

Week 13 Week 14 Week 15 Week 16 Week 17 Week 18Week 13 Week 14 Week 15 Week 16 Week 17 Week 18

Week 19 Week 20 Week 21 Week 22

Source: Entertainment Media Research

FavouriteFavourite100

708090

405060

10203040

010

Sex on Fire Use Somebody Revelry Notion

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

Week 13 Week 14 Week 15 Week 16 Week 17 Week 18Week 13 Week 14 Week 15 Week 16 Week 17 Week 18

Week 19 Week 20 Week 21 Week 22

Source: Entertainment Media Research

PositivePositive100

708090

405060

10203040

010

Sex on Fire Use Somebody Revelry Notion

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

Week 13 Week 14 Week 15 Week 16 Week 17 Week 18Week 13 Week 14 Week 15 Week 16 Week 17 Week 18

Week 19 Week 20 Week 21 Week 22

Source: Entertainment Media Research

NegativeNegative100

708090

405060

10203040

010

Sex on Fire Use Somebody Revelry Notion

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

Week 13 Week 14 Week 15 Week 16 Week 17 Week 18Week 13 Week 14 Week 15 Week 16 Week 17 Week 18

Week 19 Week 20 Week 21 Week 22

Source: Entertainment Media Research

BurnBurn100

708090

405060

10203040

010

Sex on Fire Use Somebody Revelry Notion

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

Week 13 Week 14 Week 15 Week 16 Week 17 Week 18Week 13 Week 14 Week 15 Week 16 Week 17 Week 18

Week 19 Week 20 Week 21 Week 22

Source: Entertainment Media Research