Kingfisher Franchise & Partnerships Pack
Transcript of Kingfisher Franchise & Partnerships Pack
Kingfisher Franchise & Partnerships PackVersion 1: 2021
3 Who We Are
5 About Kingfisher
6 Where we are
7 Kingfisher banners
9 Kingfisher Banner Brand: Overview
10 Banner portfolio
11 Own Exclusive Brands (OEB): Overview
13 Range Development: Overview
14 Comprehensive range offer
15 Global Sourcing and Supply Chain: Overview
16 Product sourcing global capability
17 Responsible Business: Overview
18 Responsible business, ethics and sustainability
19 Partnerships Powered by Kingfisher: Overview
20 Powered by Kingfisher
21 Franchise & Partnerships
22 Brand, communications & marketing
23 Store design, format design, merchandising guidelines
24 Retail operating approach
25 Scaled Partnership Model: Overview
26 Scaled partnership and franchise model
27 Supply and distribution
28 Supply plus
29 Banner franchise
30 Contact us
Welcome to the Kingfisher Franchise & Partnerships Marketing Pack. This pack summarises the programme and introduces the ways you can partner with Kingfisher, one of the world’s leading home improvement brands.
We will take you through who we are, what we’re proud of, and how you can join us in on our mission to make better homes accessible for everyone.
2 Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnerships PA
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Kingfisher Franchise & Partnerships Marketing Pack Responsible Business
Who We Are
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We offer home improvement products and services to consumers and trade professionals who shop in our stores and via our e-commerce channels.
At Kingfisher, our purpose is to help make better homes accessible for everyone.
Kingfisher plc is an international home improvement company with over 1,370 stores in eight countries across Europe. Including B&Q, Castorama, Brico Dépôt and Screwfix.
Who we are
We are a UK-listed FTSE100 business with
£11.5bnturnover
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* Store numbers and countries correct as of December 2020, turnover 2019/2020 full year results.
About Kingfisher
£11.5 billionSales
8Countries
6 millionCustomers per week
£786 millionRetail profit
78,000Colleagues
1,360+Stores
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*Financial results full year 2019/2020. All other figures correct as of December 2020.
Where we are
UK & Ireland982 storesB&Q UK & Ireland 296Screwfix 686
Poland81 stores
France221 storesCastorama 100Brico Dépôt 121
Turkey125 stores50:50 joint venture
Iberia31 storesSpain 28Portugal 3
Romania35 stores
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*Figures correct at December 2020.
Kingfisher banners
Strong and distinct banners addressing
diverse customer needs
A simplified and balanced local-group operating model
‘Powered by Kingfisher’
General Home Improvement Discounter Trade Focussed
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Kingfisher banners
Differentiated Own
exclusive brands
(OEB)
Sourcing andbuying
Technology
and partnerships
servicesShared
Cul
ture
s an
dva
lues
excellence*
Centres of
Strong and distinct banners addressing
diverse customer needs
A simplified and balanced local-group operating model
Group ‘Sources of Power’
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
*E-commerce, digital journey, data, store concepts, services and service platforms, supply chain.
Kingfisher Banner Brand Overview
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Overview of our retail bannersBanner portfolioThe unique propositions of our retail banners are designed to support diverse customer needs. From the specific requirements of the home improvement and trade markets, to a strong discounter proposition. The OEB offer has been designed to best support the diverse needs of our retail banners.
General home improvement Discounters Trade-focused
B&Q is the largest home improvement and garden centre retailer in the UK, with more than 40,000 products under one roof.
Castorama With up to 50,000 products under one roof, Castorama stores offer everything that’s needed to make a better home and garden.
Brico Depot operates a low-cost formal offering customers the best quality-price ratio.
Screwfix is the UK’s largest multi-channel supplier of trade tools, plumbing, electrical, bathrooms and kitchens.
Average store size: 7,500 sqm Average # SKUs: 20–40k
Average store size: 12,400 sqm Average # SKUs: 40–50k
Average store size: 6,900 sqm Average # SKUs: 10–15k
Average store size: 65 sqm Average # SKUs: 10–35k
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Own Exclusive Brands (OEB) Overview
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Own exclusive brands (OEB)Our OEB portfolio showcases our expertise in home improvement. Our OEBs are aligned to our distinct operating banner types to support positioning and proposition.
These brands are designed around customer needs and are home to exclusive and innovative products and ranges.
Created by our in-house design team or in collaboration with our suppliers, we use our expert knowledge and scale to create the best solutions for our customers.
To successfully introduce Kingfisher’s own exclusive brands to franchise markets, we will share with you the;
• Proposition of the brands
• Guidelines on brand application
• Any available brand assets
• A brand performance framework
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Range Development Overview
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With over 15,000 Own Exclusive Brand products in the Franchise offer, we offer a comprehensive home improvement assortment.
The offer includes a broad variety of core categories and customer needs with full product ranges available.
Our ranges are continually reviewed to ensure they remain fresh and relevant.
Comprehensive range offer
OutdoorGarden storage
Furniture
Christmas
Garden tools
BBQ & Leisure
Watering
PowertoolsWorkwear
Hand tools
Hardware
Equipment
Workshop
Heating
CoolingElectrical
JoineryShowers
Sinks
Taps
Kitchens
Bathrooms
Appliances
Painting
Decorating
Décor
Wallpaper
Tiling
Lighting
Storage
Flooring
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Global Sourcing and Supply Chain Overview
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Western Europe UK, France and Poland
Near sourcing Turkey and Romania
Far sourcing Hong Kong, China, Vietnam, Indonesia, India and Brazil
Product sourcing global capabilityOur global sourcing and supply chain provides access to our innovative and affordable products from all around the world.
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Responsible Business Overview
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Responsible business, ethics and sustainability
To be referenced against current governance schedule.
Supply chain workplace
Wood and paper
Ethical sourcing
Health and safety
Product quality
Human rights
Diversity
Information security1
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Working with Kingfisher means you’ll be part of our efforts to make sure we are a responsible business. Our responsible business strategy is split into four priorities, colleagues, planet, customers and communities. Each of these areas are underpinned by processes and policies that focus our efforts and ensure we are the best we can be.
Below are the main responsible business policies that would be part of our franchise and partnership agreements.
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Partnerships Powered by Kingfisher Overview
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With partnerships powered by kingfisher, you can be part of this. There are lots of reasons to be excited about a partnership with the Kingfisher group. Here are just a few of them;
• In-house design and style teams developing credible and complete own exclusive brands with quality and sustainability built in
• Insight driven approach drives customer-centric journeys and solutions
• Well established retail banners operating across diverse markets and customer segments
• Complete home improvement projects and ranges – décor, outdoor, bathrooms, kitchens, storage, tools and hardware and more
• Significant new product development pipeline showcased through two annual product shows
• Highly effective sourcing and supply chain capability. Flexibility to meet individual partner needs
Powered by KingfisherCreating, supporting and growing strong Partnerships Sourcing supply
and distributionOwn exclusive brands
(OEB) a
nd product
ranges
Reta
il ba
nner
s,
oper
atin
g m
odel
and
cultu
re
End to end customer
proposition
centric offe
rCustomer
expertise
knowledge and
Industry leader
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
OEB = Design, Style, Quality and Sustainability
Store Architectural Design and Planning
Range and Space Planning
Banner and OEB Brand Guidelines and Assets
Marketing Guidelines, Assets and Planning
Governance and Audit
Franchise & PartnershipsWe will create, support and grow strong partnerships with your business through our offer.
The Kingfisher Franchise & Partnership programme provides a fully supported, end to end model to enable partners to build a successful franchise business with us.
Range and Product Sourcing and NPD
Global Supply Chain and Distribution
Store Equipment and Procurement
Visual Merchandising
Range and Product Content
E-Commerce Capability
Banner Culture and Operating Model
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Brand, communications & marketing
Banner brand Product content and range communications E-commerceOwn exclusive brands Marketing
Brand Comms Marketing
End-to-end brand and customer communications solution
Provide quality guidelines and assets
Secure system to share content easily
Ongoing support and training to deliver ambition
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Store design, format design, merchandising guidelines
Exterior store design Store layout Category layoutInterior store
design Space planning Product layout
Store propositional design
(Banner franchise)
Format design
(Banner franchise)
Visual merchandising and planning
(Supply plus)
End-to-end store experience, planning, macro and micro merchandising solutions and guidance
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Retail operating approach
Recruitment Induction, learning and development CommunicationDeployment Operation
Recruit and inductDeploy and
developOperate and communicate
End-to-end people and role planning, team creation, store opening, people development and operating plan
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Scaled Partnership Model Overview
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Whether you want access to our own exclusive brands and products through Our Supply & Distribution offer, an integrated retail and customer solution through supply plus or a retail brand banner franchise through the banner franchise option…
Our franchise and partnership model is flexible and scalable. We will work with you to define the right partnership agreement for you and your business.
Scaled partnership and franchise modelFully supported tiered options
Supply anddistribution
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Supply and distributionWhat’s on offer to our partners
Rang
e an
dpr
oduc
t conte
nt
OEB, range and product
sourcing and NPD
and distribution
Global supply chain
Exclusive access to thousands of products across over 25 Kingfisher product brands
• A strong portfolio of leading brands developed for both home improvement and trade customers
• Access to complete ranges and individual products including special buys
• Ongoing access to new product ranges developed by our Group Range Team showcased via regular product shows
• Competitive cost prices across all ranges and offered with attractive MOQ’s
• Product supply and distribution
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Supply plusWhat’s on offer to our partners
OEB
bra
nd g
uide
lines
co
nten
t and
ass
ets
merchandising
and visual
Range planning
procurement
design and
Retail form
at
Global supply chainand distribution
OEB range and
product sourcing
and NPDMarke
ting and
communications
support
• All the core elements of the supply and distribution offer, paired with an integrated, multichannel retail and customer solution
• Retail format development, support including category space planning and visual merchandising
• Own exclusive brand implementation support, guidelines and content and assets
• Marketing and communications support
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
• Banner operational capability via partner embedded team
• Banner people culture, recruitment, deployment, engagement and training
• Business planning cycle including trading and marketing
• Store opening and operating standards
• E-commerce and digital capability
• Retail processes and procedures
• Delivering change and promotional execution
Banner franchiseProviding and supporting operational excellence
Global supply chain
and distribution
and
proc
ure
me
nt
design
, pla
nnin
g
Store
arc
hite
ctur
al
contents and assets
brand guidelines
Banner and OEB
E-co
mm
erce
ca
pabi
lity
Banner culture and
operating model OEB range and
product sourcingand NPD
planning capability
communications and
Marketing,
me
rchandisingp
lanning and visual
Fo
rmat design,
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Contents Who We Are OEBKingfisher Banner Brand Range Development Supply Chain Scaled Partnership ModelPartnershipsKingfisher Franchise & Partnerships Marketing Pack Responsible Business
Kingfisher.com/partnershipsor contact [email protected]
Contact usFind out more by registering your interest at
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