Imagine. Create. Execute. That is the mantra behind the vision of creative consultant Monét King. Ms. King specializes in creating innovative strategies to help make sure your goals are reached at the highest level while maximizing your return on investment. King does not use a cookie cutter approach when dealing with clients. She understands that every company is unique and therefore offers personable service custom fit to achieve the targeted outcomes. Motivated by her many years of working in industries such as retail, non-profits and health she wanted to translate those skills and make a huge impact with cultivating new brands and sustaining loyal favorites. Developing a strong brand requires time and effort and with King’s keen eye to all things related to communications, you will rise to the top! Monét King has honed her skills in a variety of settings from new media to non-profit with a heightened urgency to reach underserved communities. She holds a Bachelor of Arts degree in Journalism from Howard University.

CASE STUDIES

Tea and Honey Blends In 2009, new hair company Tea and Honey Blends was founded by two chemists based in North Carolina. With the launch, online sales were mostly from family and friends. “THB” needed to find their niche in the hair care industry. Situation

• Lack of brand identity and personality • Lack of social media presence • Lack of creative pitch, “dual uses” of products • Lack of collateral materials • No “official” launch • Unclear position in the ethnic beauty market, multicultural vs. natural hair (Who is the customer??)

Solution

• Created and launched monthly newsletter to attract new users • Enhanced presence on social networking sites • Targeted email blast to hair industry trades and publications • Contests/ Promotions added to hair sites • Outreach to women at events • Minor redesign to enhance impressions to site • Position owners of line as educators using a “human interest” angle

Results

• Press mentions/ interviews on several print and web publications • Increase in sales and revenues over 25% • Coined “10 African-American Entrepreneurs In The Black Hair Care Business” in article from Atlanta

Post( formerly of Mougldom Media ) all others featured were established brands

Howard University Situation For over 30 years, Howard University’s Career Service Office has been a resource for students to find employment upon graduation, but many students were unaware that the office located in the School of Communications was for university-wide use. After rebranding itself as the Center for Career Education, Development and Research (CEDAR) the office wanted to raise awareness throughout campus with targeted events to educate students of unique careers choices. Solution Planning and execution of a panel discussion and forum, titled Get Creative! Results Students from an array of majors received insight and career advice from five panelists all who were Howard University alumni. Sponsorship from the Office of Alumni Relations also donated food and gifts to all attendees and panelists.

Office of the State Superintendent of Education Wellness and Nutrition Services Situation The DC Tobacco Youth Coalition is a new youth leadership program established through the collaboration between the Offices of the State Superintendent of Education-Division of Wellness and Nutrition Services and the Department of Health-Tobacco Control Program. DC-TYC engages youth in tobacco control prevention by providing them with the opportunity to gain skills and authority to make decisions that help improve the policy environment, change social norms, and reduce smoking initiation and consumption in their communities. Solution Create an age-appropriate presentation called ‘Selling the message’ a crash course in learning what a brand is and how to create one. Results With the knowledge learned from this presentation students were able to create a public service announcement geared to persuade other students not to smoke. All PSA’s were judged by local politicians representing the District of Columbia to air for a targeted campaign.

SERVICES

Corporate Event Planning Services Great events start with great planning, I have the expertise to make your event a success. Corporate event planning services are essential in today’s image-conscious environment to ensure that your meetings represent quality and brand excellence. From venue selection to on-site registration I will work with you to produce a flawless event from concept to execution. Venue and Site Selection Whether you’re looking for a hotel, conference center or a unique meeting venue, I can assist in finding the best venue for your meeting.

Contract Negotiation Extensive experience in negotiating contracts to reduce your legal liabilities, and will walk you through the contract process to help you understand all aspects of the contract and potential financial liabilities.

Budget Development and Management Staying on budget can be one of the hardest parts of planning an event. I will work with you to determine costs, payment schedules and ensure that all invoices are reconciled to save you as much as possible.

Food and Beverage Determining the menus for events can be a daunting task. Couple that with hitting a food and beverage minimum and calculating tax and fees, and it can be downright difficult. From planning times for meals and breaks to determining what food to serve.

Vendor Selection and Management Will your meeting require audio visual arrangements? Security? Pipe and drape for an exhibition hall? With so many services being required for your meeting. Proper oversight will be given to set up, tear down and invoice before, during and after your event.

VIP/Speaker/Sponsor Coordination I understand how important VIPs can be—from speakers, to guests to event sponsors and chairs. Whether it be a room drop, gift basket, or appropriate signage, a memorable experience for all of your meeting guests will be executed based on your needs.

Travel and Hotel Arrangements Arrange travel and hotel accommodations for all guests of your meeting. Whether setting up a room block and tracking weekly pick up at a hotel, or coordinating travel through a travel agent or airline. Invoice Reconciliation Once your event is over, I will review and reconcile all invoices to ensure that no hidden fees or mistakes are included based on your contract. Additionally, a bill summary will be created after the event.

Services Social Media Engagement A strong online presence is important to engage an organization’s audience. Recommendations and examples will be given to assist in generating public interest and creating your personality online and beyond. Community Outreach Pushing forward your vision for community change and sustainability is an initiative I am passionate about especially when underserved populations are involved. Through grassroots marketing and partnerships coupled with insightful research I will help your organization establish a presence in and outside the community to make a lasting impression. Media Relations/ Press Kit Development Organizations need an insightful newsworthy messaging to engage the media. Identifying appropriate content to launch a compelling story is key in gaining press mentions and impressions.

CONTACT

Monét King monetking@gmail.com