King County Eco Net Workshop June 10th, 2015
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Transcript of King County Eco Net Workshop June 10th, 2015
WordPress
bobwp.com
Blogging, Usability & SEO
Should I have a blog?
Fresh content makes Google
and your visitors happy.
You can have a blog and not have a blog organization through categories
Mobile FriendlyResponsive Design
Plugins:WPTouch | Jetpack
Post Length
Statistic via Hubspot: If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.
Or interesting content and readability
Navigation
Avoid cluttered menus The less clicks the better
Take advantage of custom menus
Homepageover half of your visitors will likely stay on your site for
less than a minute
make sure if they land on your homepage, they can find what they need quickly
try to keep it as simple as possible and avoid sliders
About & Contact
Custom SidebarsWhen using sidebars find content that is
complimentary and rather then distractive
Custom Sidebars
Widget Logic
Custom Sidebars
WooSidebars
WooSidebars
WooSidebars
WooSidebars
Add Widget After Content
customizing your existing theme
Conductor Plugin
CSSHero
social media
Make it easy for people to connect with you
Make it easy for people to share your content
sharing your own content
Images, video and audio
Images
Be sure you have permission to use the image
Make sure the image relates to the content
Videos
Make good use of YouTube
Embed or stream in
Audio/Podcasts
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In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make sure each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. That is what’s called SMO: social-media optimization.
Guy Kawasaki and Peg Fitzpatrick
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Help google understand the structure of your site by linking to related pages
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Quality Content is Important well written and nicely structured
People will understand it better You will get lower bounce rates
They will trust you more And chance are they will share it more
Building Your
List
blog posts or newsletter? or both?
Why are you building this list?
What are you offering people?
Plugins
POP UPS
Getting donations
Three Easy Ways To Accept Payments and Donations
The PayPal Button
Security Updates
WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security
A few tips:
1. Do not use the default “admin” as your user name
2. Use a strong password and a unique password sb/9KDr_kH(8itqowC
3. Keep WordPress up-to-date
4. Keep your theme up-to-date
5. Keep all your plugins up-to-date
6. Delete any unused themes or plugins
7. Be careful of giving out your login info
questions?
