Case Of DIY and social MediaGaetan Lundula

• Kimberly "Kim" Kardashian West is an American reality television

personality, socialite, businesswoman and model.• Born: October 21, 1980 (age 36), Los Angeles, California, United

States

KIM KARDASHIAN

PROSUMER • She's a role model because her modelling and is a international

superstar.• Kim Kardashian is has created her own game called Kim

Kardashian :Hollywood this was created in June 2014 this game is now downloadable on multimedia devices.• She runs her own store with her sisters called dash which consumes

massive amounts of money each year • She uses social media to display her to communitacte with her fans

and display her work

Interactivity • She's got a game which interacts with her fans and is easily assessable

for young fans • She uses snapchat and Facebook to branch out worldwide with her

modelling • Snapchat: Instagram :

Passive