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Kim Dushinski. The Big Picture A few campaign examples to get your mind going with possibilities ...
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Transcript of Kim Dushinski. The Big Picture A few campaign examples to get your mind going with possibilities ...
![Page 1: Kim Dushinski. The Big Picture A few campaign examples to get your mind going with possibilities Solid strategy you can follow Straight talk about.](https://reader036.fdocuments.in/reader036/viewer/2022062305/5697bf781a28abf838c820ea/html5/thumbnails/1.jpg)
Kim Dushinski
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The Big Picture
A few campaign examples to get your mind going with possibilities
Solid strategy you can follow
Straight talk about mobile spam
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STEP ONE
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Source:http://lunchpail.knotice.com
Mobile Email
Mobile Email
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50,000 iPhones in SA40,000,000 Total Cell Phones
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Source:http://www.mkhoj.com/home/news/?p=706
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STEP TWO
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Requesting “info and hours” got me that and nothing more. No calls from the agent. No further texts.
A phone number might have been a better call to action
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Here are the prizes that can be won with cup codes:
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AUTO DIRECT TO MOBILE SITE
CONTENT ADJUSTED FOR
MOBILE USE
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www.papajohns.com www.papajohns.com
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DO NOT SETTLE FOR BRAND
AWARENESS
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COOL
YES!
SO WHAT?
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BUILD YOUR LIST
GET THEM IN THE DOOR
GET ON THEIR PHONE
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39% of South African mobile
market now has access to email
without needing a computer
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New email users WANT to get email – offer something to them they want to get
Actively promote email campaigns to build a powerful mobile email list
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STEP THREE
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Raise your hand if…
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1. ALWAYS GET EXPLICIT PERMISSION before sending text messages!
2. Opt-In and Opt-Out
3. No False Advertising
4. Follow MMA’s Best Practices Guidelineswww.mmaglobal.com/bestpractices.pdf
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1. It makes your potential customers ANGRY.
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2. In RUINS mobile marketing for everyone.
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3. You won’t always get away with it.
Satterfield vs Simon & Schuster$90 million lawsuit won by consumer http://tr.im/rhCn
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What the CUSTOMER wants
What your CLIENT (YOU) wants
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MARKETINGVALUE
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Always keep your customer’s needs and wants in mind FIRST and let your marketing goals come second.
MARKETINGVALUE
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1. Be CONGRUENT from start to finish
2. Offer RELEVANT VALUE when and where customers want/need it
3. Provide CLEAR DIRECTION about how to participate with campaign
4. Give a strong CALL TO ACTION
5. Actively MARKET your mobile campaign
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MARKETED
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CLEAR DIRECTION INCONGRUENT
How is an “itinerary compiled by UrbanDaddy for a memorable night of my own in a city near me” congruent with a Lexus?
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What does EAT or DRINKS have to do with a car?
I’m not in Las Vegas. I’m in Denver. How would eating here get me into a Lexus?
IRRELEVANT
WRONG PLACE
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RIGHT PLACESTILL IRRELEVANT
RELEVANT
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RELEVANTNOT CONGRUENT
NO CALL TO ACTION
NOT TRACKABLE
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Source:www.dailydooh.com/archives/13869
MARKETEDRIGHT PLACE
RELEVANTSTRONG CALL TO ACTION
CONGRUENTCLEAR DIRECTION
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GET STARTED!
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