KillBiller AIB and Irish Times Startup Academy Final Pitch
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Transcript of KillBiller AIB and Irish Times Startup Academy Final Pitch
There is no simple method for people to compare mobile phone plan options in an easy way
Simple
Lists all operators
Personalised Analysis
Free to use
The perfect app?
There are 5.8 million mobile subscriptions in Ireland
KillBiller
Business model
Mobile Subscribers Mobile Network SubscripAons
On average, people switching plans in 2014 saved
€288 annually
The primary reason for not switching is
CONFUSION
There are over 185,000 businesses operating in Ireland.
How many switchers?
440 k network
switchers in Ireland
8 million switchers
in UK
114m77m
51m
How many SIMs?
97m
Building KillBiller – Shane on Bike
We worked on KillBiller on the way to work….
… we worked on KillBiller while
we fed the kids …
We worked on KillBiller while we… worked on
KillBiller.
…we worked on KillBiller while
we…
worked on KillBiller
Understand all spending
Detailed plan info
Switch network
KillBiller
KillBiller Progress
Launched Q3 2014
Over 14,000 applicaAon uses
#Users/#AcAons = 16.7% 0
2000
4000
6000
8000
10000
12000
May Jun Jul Aug Sept Oct Nov Dec Jan Feb
Num
ber
of u
ses
Month
0
500
1000
1500
2000
2500
3000
3500
1 2 3 4 5 6 7 8 9 10
Num
ber
of u
ses
Week
What could marketing do for us?
Online article
Online and print articles
If we move 50,000 people to the right plan, we could save Ireland
€14.4 million annually
Mission StatementTo be the most comprehensive and trusted service available when deciding on a new mobile phone network and plan
