Kilback - Final Project: Communication Evaluation

8/13/2019 Kilback - Final Project: Communication Evaluation

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Final Evaluation Report

EdTech 505-4173

Daniel Kilback

August 4, 2013Dr. Ross Perkins

An Evaluation of the High School Office

Communication Process at the American School of Kuwait


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Table of Contents

Cover Page

Table of Contents...................................................................................................................

Learning Reflection................................................................................................................

Executive Summary...............................................................................................................Purpose of the Evaluation......................................................................................................

Background Information........................................................................................................

Description of Evaluation Design..........................................................................................

Results....................................................................................................................................

Discussion of Results.............................................................................................................

Conclusions & Recommendations......................................................................................

References............................................................................................................................

Appendices..........................................................................................................................

2

2

3

45

6

8

11

13

14

15

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Learning Reflection

I have found this class to be both challenging and compelling. The readings were informative

and challenged my understanding of evaluation and caused me to think more deeply about the

subject. I have gained a broader appreciation of the importance of developing sound questions

when engaging in problem analysis and the complex relationships that questions have to data

they produce, especially when engaged in long-term evaluation. My take away as a High School

Administrator is going to be a desire to develop the best possible questions when attempting to

gather data about a program, project, or process in our building. I have experienced first-hand the

shift to integrate technology in the classroom and feel better equipped and more confident to

engage in evaluating that impact on teaching and learning as a result of this course. The

exploration of survey data in the Qualtrics assignment crystallized for me the relationship that

good questions and good data have with one another. There is a current focus within our school

to make data-based decisions and I feel optimistic forecasting the profound impact this course

will have on my future professional life.

The final evaluation project had a dramatic impact on my understanding of evaluation. I

chose to focus on a process and I found this to be an extremely challenging endeavor. At the

conclusion of this project I find myself wishing I had changed so much of the initial design and

longing to do it all over again in search of improving it from beginning to end. Through this

project I gained an awareness of how closely tied systems and processes can be to an individuals

perception of their professional worth and I will be more sensitive of this moving forward in my

professional career.Early in this course there was a discussion that centered on the topic ofevaluation and I found myself challenged by the pervading sense of judgement that many

teachers had when being evaluated by their respective administrators. The comments in the

Moodle discussion forums opened my eyes to the importance of trust when participating in a

meaningful evaluation and this realization really struck home for me when I was developing theframework for what would become my final evaluation project. My project focussed on

evaluating a process of communication that I am involved in administering and but that I did not

have a hand in developing. Gaining approval from our school governance to use school resources

to conduct an evaluation of our communication processes took some finessing as I needed to

reassure my supervisors that I was not looking to pass judgement on whether we were doing a

good job but that I was attempting to gather data about the process and determine if it was

effective. This need to provide reassurance and clearly communicate my intention was one of the

most impactful pieces of learning and understanding that I gained from this project.

With respect to AECT Standard 5 I feel as though I have improved my understanding of

evaluation as a whole. I expanded my experience with problem analysis by considering thecommunication process at my school and developing a survey that produced data which was then

used to develop a set of recommendations to improve the process. I feel as though I gained

valuable practical knowledge of how to properly reference data in measuring what works and

what does not. I developed some long-range recommendations for the communication process at

ASK and worked on using the formative results of the survey to create meaningful data-based

summative insights highlighting areas in need of improvement.

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Executive Summary

The American School of Kuwait is an internationally accredited day school that serves 1800

students from Pre-Kindergarten through Grade 12. The High School is composed of 615 students

from over 40 different countries. For the purpose of this project I chose to evaluate the process ofcommunication and the tools currently used in that process by the High School Office in

connecting with the parent community. This evaluation has been created to determine the level of

awareness of communication tools and to assess their efficiency and effectiveness. Further, this

evaluation also seeks to determine the nature of the communication that is valued by the parent

community. To gather data pertinent regarding the process of communication at ASK, the

evaluator surveyed parents, students, and faculty members and also considered communication

records from ASKs Twitter feed, email archives, web-announcements, and text-message records.

The survey had three primary goals:

1. Identify the current methods of communication being used by the ASK High School

Office.2. Identify the most effective methods of information delivery being used by the ASK

High School Office.

3. Identify the types of information that the ASK parent community would like to be kept

apprised of.

The results of this survey held that parents were generally satisfied with the overall approach

to communication, content being communicated, and communication tools available to them

with the exception of an online grade-reporting system. It also revealed that parents are

interested in information being directly sent to them rather than having to go and retrieve it.

Specifically, parents identified the use of emails and text messages to be their preferred methods

of communication. Parents identified the lack of online grade reporting as a major gap in theprocess of communication. The survey was also given to students and staff in an attempt to

compare awareness amongst different groups of stakeholders.

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Purpose of the Evaluation

The purpose of this evaluation is to aid in refining the process of communication of essential

information between the ASK High School and the parent community. It will assist in

determining the level of awareness of existing communication tools, the level of parental

engagement, which communication tools are preferred, and the nature of information parentswish to have communicated. The ASK High School consists of over 600 students coming from

40 different countries. All classes at ASK are delivered in English and all formal communication

occurs in English and over 60% of the students are English as a second language learners.

Consequently, there is a need for communication to be clear and concise in order to avoid

miscommunication.

The ASK High School Office currently does not have a formal policy regarding the processes

of communication or the responsibilities therein. This evaluation will help to provide a

framework for moving forward and developing a written policy for ensuring that relevant

information is being communicated frequently, clearly, and with a tool that engages parents.

Central Questions

The central questions of this evaluation are:

1. What are the current methods of communication being used by the ASK High School

Office that parents, students, and teachers are aware of?

2. What are the most effective methods of information delivery being used by the ASK

High School Office?

3. What types of information would the ASK community like to be kept apprised of?

These three central questions were addressed through the development of an online survey

consisting of of seventeen questions. The goal of this survey was to collect meaningful and

relevant data from which the evaluator could effectively assess the existing communication

process in terms of the tools that are being used, the level of engagement by parents with said

tools, and the nature of the information parents wish to be kept apprised of.

Potential Impact

This evaluation has the potential to broadly impact all stakeholders of the ASK High School

community; students, parents, teachers, school-based administration, and campus-based

administration. The evaluation considers the process of communication and the data collected

may result in recommendations requiring an adjustment in current actions and policies by the

ASK High School Office. Currently, the High School Principal develops all policies and

instigates all instances of formal communication. The information contained in this evaluation

has the potential to influence the development of a written policy while also reframing current

perspectives on what needs to be communicated, when, and with what tool.

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Parents and students may also be impacted. As the evaluation may result in changes to school

protocol or policy whereby the communication process improves students may have parents who

are more informed about what is happening on campus and in their classrooms.

Additionally, this evaluation has the potential to affect the staff of the ASK High School

Office as they are responsible for composing informational content being disseminated. As well,the office staff physically use the communication tools and platforms and provide oral and

written feedback and clarification on disseminated information in the form of email and

telephone conversations with members of the parent community.

Background Information

ASKs Communication Process

Effective communication in any High School is of paramount concern for all stakeholders.

Ensuring that students, parents, and faculty all have the most up to date information improves

relationships and ensures that everyone is operating with the same information at the same time.

The ASK campus is separated into three different schools (Elementary, Middle, and High

School) all with their own independent administrative teams. While the campus itself has a

governing body with a set of campus-wide policies, each school relies on their school-based

administrative team to set policies and put in place processes unique to the parents and students

they are serving. In the ASK High School a premium is placed on open and direct

communication and creating and fostering respectful relationships. At the time of this evaluation

there is no language in the High School Handbook speaking to the process of communication.

In the 2012 - 2013 school year, the ASK High School Office expanded its parent and

community communication tools to include the following:

ASK High School Blog- This blog is linked off of the ASK website and is updated two

times per week. It contains information about important dates, short articles and pictures

of school events or classroom activities, and announcements about upcoming events at

ASK. This blog is maintained by the High School Principal and the Assistant Principal.

Content for the blog is recommended by school faculty.

ASK High School Twitter Account - This twitter account is used to remind students and

parents of important dates or events. The High School Principal, Assistant Principal,

Counselor, and College Counsellor all have administrative access to this account and are

free to use it at their discretion.

ASK High School Happenings Emails- The High School Office sends out a monthly

bulk email newsletter to parents highlighting important dates and events and listing any

pertinent information that parents may need reminding of.

ASK Falcon Flyer- This document is printed three times per year and is used to

highlight current academic and co-curricular initiatives at ASK. The ASK High School

is given a two-page, full color, spread in the document where they can highlight

academic accomplishments of students or school-based initiatives that parents may wish

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to know more about. The content of the articles are generated and written by faculty

members and approved by the High School Principal.

ASK Text- This tool used primarily by the ASK Business Office to remind parents when

school fees are due or when parent accounts are in arrears. When parents register their

children with the school they assign a point of contact and provide a mobile cell phone

number. This tool sends a text message to the registered phone. The text tool has alsobeen used to announce last minute changes in the school schedule and emergency

notifications.

Progress Reports and Report Cards - The ASK High School operates on a quarter

system. Students and parents receive Report Cards with final grades at the end of each

quarter (four times per year). Students and Parents also receive Progress Reports with

detailed teacher comments four times per year - typically one month prior to the final

quarter grades being published. In total, parents receive eight printed notices detailing

the status of their child. Each of these documents is required to be taken home by the

student, signed by the parent, and returned by the student to their home room teacher.

Moodle- All parents and students have access to the ASK Moodle site. This site is used

by teachers and administrators in a variety of ways to augment classroom instructionand make announcements to the school community.

What is the goal of the communication process?

The goal of the communication process in the ASK High School is to keep parents informed

about what is happening in the High School. The High School Office uses a variety of tools and

platforms to communicate announcements, key dates, and highlight student academic and co-

curricular accomplishments.

What has the communication looked like in the past?

The 2012 - 2013 school year saw the introduction and incorporation of Twitter, Moodle and

Text as key tools in the communication process. Prior to the beginning of the 2012 - 2013 school

year the High School Office relied on emails, blogging, The Falcon Flyer, Progress, and Report

Cards to communicate with parents. At present, there is no written policy pertaining to parent

and community communication protocols. Each of the tools are available to the High School

Office administrative team and they are used as needed throughout the school year.

Who is involved in the communication process?

Communication from the High School Office to the parent community is the responsibility of

the following people:

The High School Principal

The High School Assistant Principal

The High School Registrar

The High School Secretary

The High School Counselor

The High School College Counselor

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The High School Counseling Secretary

These individuals work together to communicate a plethora of information with the parent

and school community throughout the year.

What are the characteristics of the communication process?

There are no written or published policies regarding the process of communicating with the

school and parent community in the High School Office. Currently, information is communicated

as needed using a variety of tools and methods. All policies and protocols regarding student

behavior, attendance, and the academic programming at ASK are communicated through the

annual publication of the High School Handbook.

Academic information is communicated using Progress Reports and Report Cards and by

some teachers who post pdf documents of grades on their individual Moodle sites. The High

School Office encourages teachers to update students as to their academic standing as often as

possible. ASK does not have an online grade reporting system.

Important dates, events, or activity reminders are communicated through the High School

Blog, Twitter, and email platforms. Announcements of new programming developments, school

initiatives, or student activities are also communicated through these platforms.

Extra-curricular activities are showcased and communicated using the Falcon Flyer and the

High School Blog. These two platforms allow for longer narratives describing events or activities

that have taken place at ASK.

Description of Evaluation DesignThis section of the report is intended to outline the process of this evaluation, the

development of the survey tool, how data was collected, and an explanation of how existing

communication data was evaluated.

This evaluation process is based on the Discrepancy Model (Boulmetis & Dutmin, 2005).

The goal of communication within the context of a high school is to have open and clear

communication between all stakeholders. Examining the process of communication between a

parent community and the school itself is something that is rooted in the nuances of cause-and-

effect relationships. One person communicates and the other responds. Whether verbal, non-

verbal, visual, or written, effective communication requires more than one person. The purpose

of this evaluation was not to prove that a cause-and-effect relationship exists between two parties

when engaged in the act of communicating but to understand the evidence well enough to make

reasonable assumptions about the cause and effect (pg. 102). The focus of this evaluation was to

consider the goal that all individuals within the school community are aware of existing

communication tools, are engaging with them to stay informed, and that the information deemed

essential by the parent community is being communicated. With this in mind the evaluation was

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designed to answer the following questions identified in the Evaluators Program Description

below:

In examining the process of communication it becomes paramount to first consider the

avenues of communication that are part of the process itself. A survey was developed and

deployed to the parent community of ASK in an attempt to gather meaningful data that could

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ASK Communication P

Evaluators Program Desc

ocess

iption

Evaluation Question Program Objective/Goals Activities

What are the current

methods of

communication being used

by the ASK High School

Office that parents,

students, and teachers are

aware of?

Determine the

communication tools that

the ASK parent community

are aware of.

Evaluator develops questions

related to methods of

communication current utilized by

the ASK High School Office.

What are the mosteffective methods of

information delivery being

used by the ASK High

School Office?

Determine the

communication tools that

best engage the ASK parent

community.

Evaluator develops questionsidentifying which methods of

communication current utilized by

the ASK High School Office are

most used by parents.

What types of information

would the ASK

community like to be kept

apprised of?

Determine the information

the parent community

would most like to be

informed of based on

priority.

Evaluator develops questions

outlining the types of information

that parents may wish to be alerted

about.

Data Source Population Sample Design

ASK High School Parent

(Grades 10 & 11) email

distribution lists.

305 parent email addresses

Evaluator will develop a series of

questions outlined in the activities

section, create an online survey,

deploy the survey, compile data,

evaluate data, and report findings.

Responsibility Data Analysis Audience

Evaluator

Analysis will occur using

the Evaluation Questionsas a framework for

interpretation.

EdTech 505 Professor

EvaluatorHigh School Principal

ASK School Governance


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inform the evaluator as to the current state of communication between the two aforementioned

groups.

Survey Development

An initial batch of twelve questions were developed to address the first two central evaluation

questions. Questions 1, 3, 5, 7, 9, and 11 were designed to determine the level of the parent

groups awareness of existing communication tools: the High School Blog, school bulk emails,

Twitter use, Moodle use, text notifications, and the Falcon Flyer. These questions identified the

existing communication tools and required the respondents to identify their awareness of the

tools by answering with a yes or no response to the question. Questions 2, 4, 6, 8, 10, and 12

were asked respondents if they used the previously identified communication tool by again

answering with a yes or no response.

The survey continued with questions 13 and 14 designed to have parents identify their

preferred methods of communication. These two questions listed the six communication toolsreferenced in questions 1 through 12 and asked parents to choose their first choice in question 13

and their second choice in question 14.

Questions 15 and 16 centered on the third central question of the evaluation pertaining to the

nature of the communication that was deemed most important. Respondents were asked to

identify from a list of four key areas; special activities, athletic events, parent conferences, and

changes to school calendar, their first and second information priorities.

The survey concluded with a text based question asking parents to identify areas where ASK

can improve in its endeavors to communicate with the parent community. This question was

designed to offer parents the opportunity to respond freely and identify tools, methods, orcommunication platforms that may not currently be in use but may be of value to the

communication process.

Existing Data Evaluation

The evaluation process continued with an examination of existing data regarding the

communication tools used by the High School Office and the frequency of their use during the

2012 - 2013 school year. The following information was compiled:

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Platform or Tool Frequency of Use General Topics

Twitter 110 Tweets Date and activity reminders.

School Email 16 Emails Date and activity reminders, announcements

of new school initiatives.

Blog 42 Entries Date and activity reminders, announcements

of new school initiatives, showcasing of

student activities and athletics.

Falcon Flyer 3 Publications Date and activity reminders, announcements

of new school initiatives.


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Results

A total of 26 Parent Surveys were completed for the evaluation of the ASK High School

Communications Process. Each of these surveys was completed in full. The final question which

was text based did not require an answer and was left blank by some respondents. The surveys

were completed over a 4 day period in July. Note: A complete breakdown of the data of each

question can be seen in Appendix A.

When considering the communication tools presently used by the High School Office 4

parents responded that they were aware that the High School Office had a Twitter account and 2stated that they followed it. With respect to email communication, all 26 respondents stated that

they receive and read emails from the ASK High School Office. As well, 21 respondents stated

that they were aware that the school maintained a blog and 15 people stated they check it

regularly. The Falcon Flyer is received and read by 25 of the respondents. Communication by

text was known by 26 people with 23 stating that they have opted into this program. Lastly, 10

respondents identified that they were aware of ASK's use of Moodle and 2 people use this service

regularly.

11

Platform or Tool Frequency of Use General Topics

Text 3 Instances Fee payment reminders, emergency alert.

Moodle Undetermined Undetermined.

0

6

12

18

24

30

Aware of Twitter Follow Twitter Use Email Aware of Blog Follow Blog Use FF Aware of Text Use Text Aware of Moodle Use Moodle

2

10

23

2625

15

21

26

2

4

NumberofRespondents


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The survey group was also asked to rank their first and second choices of preferred

communication tools from a list of tools currently employed by the High School Office. Email

contact was identified by 21 people as their first choice. Other first choices were Twitter, 1

person, the Falcon Flyer, 1 person, and text messaging, 3 people. The second choice results held

that 4 respondents preferred Email and 22 liked text messages.

The evaluation also took into consideration the nature of information that parents would see

as a priority to communicate. Respondents were asked to rate their first and second choices from

a list of options. Changes in the school calendar was identified by 23 people as their first choice

while parent conference information was identified by 3 people. For second choice 1 person

identified special activities, 8 people chose athletic activities, 15 people opted for parent

conference information, and 2 people selected changes in school calendar.

First Choice Second Choice

0

6.5

13

19.5

26

Email Twitter Falcon Flyer Text Messaging

22

00

4 4

11

21

12

NumberofResp

ondents

2

15

8

1

23

3Special Activities

Athletic Activities

Parent Conferences

Changes in School Calendar

First Choice Second Choice


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Discussion of Results

What are the current methods of communication being used by the ASK High School

Office that parents are aware of?

The results of questions 1, 3, 5, 7, 9, and 11 were designed to determine whichcommunication tools were known by the parent community. Email and text messaging were the

most commonly known communication tool as 100% of the respondents were aware of each. The

Falcon Flyer and High School Blog were also well known by the parent community, 96% and

81% respectively. 38% of parents were aware of Moodle and 15% were aware of the ASK High

School Office Twitter account.

What are the most effective methods of information delivery being used by the ASK High

School Office?

The results of questions 2, 4, 6, 8, 10, and 12 were designed to determine which

communication tools were commonly used by the parent community. The results of these

questions held a similar pattern to their awareness partner questions as 100% of respondents used

email, 96% read the Falcon Flyer, 88% have received text messages, 58% check the blog

regularly, 25% follow the Twitter feed, and 8% log into Moodle.

Questions 13 and 14 were designed to have parents identify their preferred methods of

communication. When asked 81% of respondents identified email as their most preferred method

of communication. Text messaging was chosen by 85% of the respondents as their number two

choice. These results show that the parent community appreciates information that comes

directly to them and is pushed to their electronic devices with email and texts ranking as the

number one and two preferred methods of communication. Methods that require the parents to

actively check something by launching an app or logging into a service were used the least over

the past year.

What types of information would the ASK community like to be kept apprised of?

Questions 15 and 16 were designed to have parents to prioritize the types of information they

most want shared. Respondents were asked to identify their top areas of concern and changes in

school calendar came in with 88% of parents saying it was the number one thing they wanted to

be kept apprised of. Information about parent conferences came in second with 58% followed

closely by athletic activities with 31%. From this data it can be assumed that the school calendar

is the number one priority for parents when it comes to topics of communication.

Text-based Parent Feedback?

Question 17 asked the parent community to complete the following statement: I would like

to see ASK improve communication by incorporating.... This question was not required to be

answered by the respondents and 35% did not answer it. Of the respondents who did answer the

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query, 31% identified the incorporation of an online grading system as their top priority followed

by 21% of the parents opting for an improved presence using social media and multimedia tools.

Conclusions and Recommendations

Immediate Conclusions

Email is seen as the most effective and efficient communication tool by the parent

community.

Parents view information related to the school calendar in information regarding parent

conferences as their top priorities when engaging in communication.

Parents prefer push connections over pull connections. i.e.: Email and text messaging

are preferred over Twitter and Moodle use.

Long-Range Planning

The results of this evaluation show that ASK should consider expanding the use of text-messaging as a communication tool on campus. This will have a significant financial

impact but is seen by the parent community as something that is both valued and

effective. 100% of the parent community are aware of text messaging as a

communication feature at ASK and have used it this year. Furthermore, 85% of the

parents identified it as their second preferred method of communication over email

when connecting with the school.

The results of this evaluation also show that Moodle, one of the schools strategic goals,

is very low amongst parents. 38% of parents are aware of Moodle, likely because their

children use it regularly, but only 8% log into their parent accounts with regularity. This

data shows that more efforts need to be made to improve awareness and use of Moodle

by the parent community.

Evaluation Insights

I would develop stronger questions and use a Linkert scale. This would have allowed

me to dive deeper into the data beyond identifying what is known and now known. A

Linkert scale would have allowed me to explore the nuances of use for each

communication tool.

I would have eliminated the survey I sent out to the student and faculty groups. I got

sidetracked when developing the survey and thought that I would like to gather data on

how each of the stakeholder groups viewed and used the communication process. Upon

receiving the data it became apparent that the questions I asked were directed to parentsand that having the students and teachers answer the same questions would not give me

the data I was looking for.

I would have liked to have taken this course during the standard school year as the

responses I received represented a fraction of the parents of our school. Moving forward

I am going to recommend deploying a similar survey during the school year as we work

to refine the process of communication.

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References

Boulmetis, J. & Dutwin, P. (2005). The abcs of evaluation. Third Edition. San Francisco:

Jossey- Bass.

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Appendices

Appendix A: Survey

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Appendix C: Timeline

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Date Day Activity

7/4/2013 Thursday Submit Final Project Proposal.

7/10/2013 Wednesday Received approval of Final Project Proposal.

7/15/2013 Monday Begin developing online survey.

7/17/2013 Wednesday Test survey using sample group.

7/18/2013 Thursday Refine survey.

7/20/2013 Saturday Deploy survey.

7/24/2013 Wednesday End survey and begin working on data analysis.

7/27/2013 Saturday Complete data analysis.

7/28/2013 Sunday Begin final project.

7/31/2013 Wednesday Submit project for peer review.

8/1/2013 Thursday Review peer comments and make necessary adjustments.

8/4/2013 Sunday Submit project for final evaluation.


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Appendix C: Complete Survey Results

20

0%20%

40%

60%

80%

100%

Parents Students Faculty

Yes No

1. I am aware that the ASK High School Office

has a Twitter account.

Group Answer Responses %

Parents Yes 4 15%

No 22 85%

Total 26

Students Yes 20 91%

No 2 9%

Total 22

Faculty Yes 6 67%

No 3 33%

Total 9

2. I follow the ASK High School Office Twitter

feed.

0%20%

40%

60%

80%

100%



Parents Yes 2 8%

No 24 92%

Total 26

Students Yes 16 73%

No 6 27%

Total 22

Faculty Yes 2 22%

No 7 78%

Total 9


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21

3. I receive emails from the ASK High School

Office.

0%20%

40%

60%

80%

100%


Yes No


Parents Yes 26 100%

No 0 0%

Total 26

Students Yes 20 91%

No 2 9%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9

4. I read emails from the ASK High School

Office.

0%20%

40%

60%

80%

100%



Parents Yes 26 100%

No 0 0%

Total 26

Students Yes 17 77%

No 5 23%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9


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22

5. I am aware that the ASK High School Office

has a blog.

0%20%

40%

60%

80%

100%


Yes No


Parents Yes 21 81%

No 5 19%

Total 26

Students Yes 20 91%

No 2 9%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9

6. I regularly check the ASK High School Blog

for announcements.

0%20%

40%

60%

80%

100%



Parents Yes 15 58%

No 11 42%

Total 26

Students Yes 8 36%

No 14 64%

Total 22

Faculty Yes 5 56%

No 4 44%

Total 9


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23

7. I receive the ASK Falcon Flyer.

0%20%

40%

60%

80%

100%


Yes No


Parents Yes 25 96%

No 1 4%

Total 26

Students Yes 22 100%

No 0 0%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9

8. I read the ASK Falcon Flyer.

0%20%

40%

60%

80%

100%



Parents Yes 25 96%

No 1 4%

Total 26


No 0 0%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9


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24


Parents Yes 26 100%

No 0 0%

Total 26

Students Yes 4 18%

No 18 82%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9

9. I am aware that ASK has the ability to send

me information via text to my mobile phone.

0%20%

40%

60%

80%

100%


Yes No


Parents Yes 23 88%

No 3 12%

Total 26

Students Yes 0 0%

No 22 100%

Total 22

Faculty Yes 0 0%

No 9 100%

Total 9

10. I have opted into the text option and receive

updates from ASK via text.

0%20%

40%

60%

80%

100%



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25


Parents Yes 10 38%

No 16 62%

Total 26


No 0 0%

Total 22

Faculty Yes 9 100%

No 0 0%

Total 9

11. I am aware that ASK maintains a Moodle

instance.

0%20%

40%

60%

80%

100%


Yes No


Parents Yes 2 8%

No 24 92%

Total 26

Students Yes 17 77%

No 5 23%

Total 22

Faculty Yes 6 67%

No 3 33%

Total 9

12. I log into an check ASK's Moodle instance

regularly.

0%20%

40%

60%

80%

100%



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26

11%

4%

81%

4%

Twitter Email Blog FF Text Moodle

Parents

Answer Responses %

Twitter 1 4%

Email 21 81%

Blog 0 0%

Falcon Flyer 1 4%

Text 3 11%

Moodle 0 0%

Total 26

13. My first choice to receive information from

the ASK High School Office is:

14. My second choice to receive information from

the ASK High School Office is:

Parents

85%

15%

Answer Responses %

Twitter 0 0%

Email 4 15%

Blog 0 0%

Falcon Flyer 0 0%

Text 22 85%

Moodle 0 0%

Total 26


27/28

27

88%

12%

Parents

Answer Responses %

Special

Activities

0 0%

Athletic

Activities

0 0%

Parent

Conferences

3 12%

Changes in

School

Calendar

23 88%

Total 26

15. My first choice to receive information from

the ASK High School Office is in regards to:

16. My second choice to receive information from

the ASK High School Office is in regards to:

Parents

8%

58%

31%

3%

Special Activities

Athletic Activities

Parent Conferences

Changes in School Calendar

Answer Responses %

Special

Activities

1 3%

Athletic

Activities

8 31%

Parent

Conferences

15 58%

Changes in

School

Calendar

2 8%

Total 26


28/28

Response # Text Responses

1 None

2 Offer online grading for teachers and students...and parent access too.

3 Make sure we know about the things that are happening on campus.

4 I would like to see the school begin to use the text notification system to let parent know about upcomingevents at school. I want the information coming to me.

5 None

6 None

7 internet access to grade.

8 more frequent emails from the school

9 Online access to grades for each of my kids.

10 None

11 I want to see the school offer more parent conferences. We pay a lot to send the kids to the school and

there isnt enough time to meet with all the teachers in the current format.

12 Consistent updates about what is happening. I think that an online calendar would be a good solution.

Make something that I can add via google calendar.

13 Access to my kids grades on the internet.

14 Better use of GradeQuick. They offer an online solution and it would be good to have the school make

grades available to parents and students.

15 None

16 The school would benefit from PowerSchool. They had it at USD at it was excellent for online grade

reporting.

17 More emails from the office with reminders about important dates.

18 None

19 None

20 It would benefit the school to have an online calendar embedded on the school website and accessible to

mobile devices. There are so many things happening in all three schools that it is difficult to keep track of

the events.

21 Nothing. I know what I need to know.

22 Being able to see what my kids grades are before the report cards come out. Some sort of online system

that has been promised over the years needs to happen soon.

23 None

24 An improved online presence using social media. I would like to see the website improve with more

pictures and videos of what is happening on campus.

25 One thing would be to stop publishing the Falcon flyer. It is a waste of paper. Better online access to all

things calendars grades comments parent emails would also be a good thing to have

17. I would like to see ASK improve communication by incorporating...

Kilback - Final Project: Communication Evaluation

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