Kijiji Fail
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Transcript of Kijiji Fail
![Page 1: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/1.jpg)
PLEASE
![Page 2: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/2.jpg)
Losing The Market
2015 2014 2013
$703 $716 $621
-2% 15%
$844 $578 $452
46% 28% 22%
$1.747 $1.280 $780
36% 64% 117%
$675 $567 $500
19% 13% 15%
![Page 3: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/3.jpg)
Marketing Spending
Street
Commercial
WEB
Mobile
SEO
Promo
![Page 4: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/4.jpg)
M&A Strategy
CostlyNo growthUndiversified
$3Bln
![Page 5: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/5.jpg)
Losing CategoriesAlmost Lost Undeveloped
Pets Devices Dating Clothes
Services
Jobs Rental Handmade Tickets
Art
Cars Media Books Luxury
Swap
![Page 6: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/6.jpg)
Old-School Business
100 years ago
The same:
• Simple values
• Troubles and risks
• Limits
• Business-model
![Page 7: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/7.jpg)
Time Consuming
For Buyers
• Mostly resellers, not private
• Fake, stolen or broken
• Scam and abuse
• Irrelevant search
For Sellers
• Unreasonable service
• Manual posting
• Dangerous
• Protracted negotiation
![Page 8: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/8.jpg)
Low Value
• Used• Pick up• As is it• Dangerous
• New• Delivery• Guarantee• Secure
$479
$349
VS
![Page 9: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/9.jpg)
Fake
Rubbish
Junk
Crime
Scam
![Page 10: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/10.jpg)
Irrelevant Search
Massy Incorrect Inaccurate
Empty
Fake Tags
Volume Match Context
![Page 11: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/11.jpg)
Dangerous
![Page 12: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/12.jpg)
Aggressive Environment
MeetUp75% Fail
Scam Spam
Abuse
![Page 13: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/13.jpg)
Unreasonable Business-Model
Pay for ADNO results
Duplicatesand Reposts
![Page 14: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/14.jpg)
Wrong Tool For:
Bulk of items Quality Feelings
ConditionValue Spec
![Page 15: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/15.jpg)
Summary
Market Innovations
Lost Stagnation
Services Product
No Value Obsolete
Business-Model Strategy
Limited Ineffective
![Page 16: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/16.jpg)
Winning Strategy
http://www.slideshare.net/ishmelev/kijiji-strategy
![Page 17: Kijiji Fail](https://reader031.fdocuments.in/reader031/viewer/2022021813/58a3c2381a28ab62218b6cb5/html5/thumbnails/17.jpg)
Ivano [email protected]
Skype: ishmelev
www.linkedin.com/in/strivan
Strategy & Innovations
Experience Competencies• 11+ years in Strategy Consulting• 6+ years in Product Management• Startups founder
• Strategy planning• Product Owner (SCRUM)• M&A and Innovations
Partnership Conditions• Join to your team• Consulting or mentor• Speaker or classes
Citizenship:Relocation:
Type:
CanadaAny countryPermanent or Contract
Ph.D., MBA