Marta Klepka

Sofia, 26.10.2011

Ukraine joins the most advanced markets

Lauris Lietavietis

17.02.2012

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• a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world

• ‘one stop shop’ for everyone who needs to measure the website, plan and

deliver effective online campaigns or use the internet as a communication channel

About us

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• since 2006

• 5 employees in Kiev

• gemiusAudience is online audience measurement standard

Gemius in Ukraine

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Big switch for gemiusAudience in Ukraine

From cookie panel

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Big switch for gemiusAudience in Ukraine

To fusion panel

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Fusion Panel Approach

SCRIPTED WEBSITES

Cookie Panel (n=80 000+)

Software Panel (n=5 000 – 10 000)

…

ALL WEBSITES

Fusion Panel

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• data about all websites, not just the scripted ones

• around 500 biggest websites at the moment, the number will increase

What it means?

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What it means?

No 1

No 7 No 6

No 50

No 5

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What it means?

Much more than media

planning data

No 28

No 11

No 57

No 65

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What it means?

No 57

36%

64%

What is the distribution of real deals on the site?

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• requests from market

• growth and size of the market

• internet marketing trends

Reasons

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Cookie panel

Fusion panel

Software panel

3 types of gemiusAudience panels in more than 30 countries

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gemiusAudience methodologies

Fusion Panel Software Panel Cookie Panel

• Czech Republic • Hungary • Russia • Denmark • Israel • Turkey (test) • Belarus (test) • MENA (test) • Ukraine

• Poland

• Slovakia • Estonia • Latvia • Lithuania • Ukraine • Slovenia • Croatia • Bosnia&Hercegovina • Bulgaria • MENA (17 countries) • Serbia • Moldova (launch)

THANK YOU

Join us @: Facebook.com/GemiusGroup Twitter.com/Gemius Slideshare.net/Gemius_com YouTube.com/WwwGemiusCom

Contact:

Lauris Lietavietis Audience research product manager (BY, EE, LT, LV, MD, RUS, UA) lauris.lietavietis@gemius.com