Kieron Natthews, IAB - How to pull George Clooney – Guaranteed
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Transcript of Kieron Natthews, IAB - How to pull George Clooney – Guaranteed
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How to pull George Clooney – Guaranteed
Kieron Matthews – Marketing Director#kieronm
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How to pull George Clooney – Guaranteed
Kieron Matthews – Marketing Director#kieronm
![Page 3: Kieron Natthews, IAB - How to pull George Clooney – Guaranteed](https://reader038.fdocuments.in/reader038/viewer/2022103116/55892761d8b42ade2f8b4745/html5/thumbnails/3.jpg)
![Page 4: Kieron Natthews, IAB - How to pull George Clooney – Guaranteed](https://reader038.fdocuments.in/reader038/viewer/2022103116/55892761d8b42ade2f8b4745/html5/thumbnails/4.jpg)
How do we get noticed?
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What is at the heart of heart of the IAB’s social strategy?
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We started with Twitter – November 2008
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Invite them out
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Give a little present every now and then
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Maintain excellent dialogue
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Don’t go to the cinema on a first date
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Seize the moment
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If you’ve had a good experience you’ll want to share it
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Make the most of your common interests
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Recruit for double dating
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Keep a record of your date
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Ok to visit some places, but not to hang out
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Dress up for special occasions
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After a while you might hang out with his friends
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Now forget everything I’ve said
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The truth is
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And finally George