Kids Programming / Games
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Transcript of Kids Programming / Games
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Kids & Youth Entertainment Programming
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Where do we want to go?
Brainfood Entertainment envisions a world where
audiences can watch and interact with games, online
experiences, and television programming that is
inspiring, enriching, and entertaining.
Our mission is to become one of the world’s leading
developers of great games, entertainment, and show
related products for children, teenagers, and adults
young-at-heart.
Our goal is to deliver the content and audiences that
media based businesses use to generate revenue.
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How we will get there?
• Competition Shows
• Documentaries
• Game Shows
• Kid Shows
• Original Characters
• Conversational Content
• Digital Entertainment
• New Product Concepts
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Collaborate With The Competition
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Design Integrated Entertainment Experience
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Integrate Content with Sponsor Message
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1. Create A Brand That Stands for Something
• Create engaging entertainment
• Develop universe of original characters *
• Create game-like environments *
• Develop entertainment with educational slant
* Revenue generating
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Lean Back
• Watch TV
Lean Forward
• Connect
• Communicate
• Compete
2. Develop Lean-back / Lean-forward Programming
Advantages
• Appeals to 2 major audiences
- Existing viewing habits
- Developing viewing habits
• Cable unique
• Holds short attention viewers
• Decreases ad skipping
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3. Develop Programming For All Media & Play
* Revenue generating
**
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CONVERSATIONALCONTENT
CHALLENGE &ADVENTURE
New Programming Formats
KIDS ENTERTAINMENT PLUS
For the digital lifestyle
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Challenge & Adventure
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Audience: Under Challenged Teenagers & Adults
• Program Format Involving
Allows audiences to participate
Incorporate surprises
•Viewers wantGame shows that “make you think”
Mysteries and Who-dunits
Vivid Realism
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For the Lean Back or Lean Forward Audience
Watch
Vote
Play along
Solve puzzles Find clues
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Shows in Development
• “You Are The Detective”
• “We Are Here!”
• “Your Fantasy Come True”
• “You Are The Judge”
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Conversational Content
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Audience: Teenagers & Young Adults
•AudienceInterested in “provocative” subjects
Want to discuss these subjects with others
•Content “Must Haves”Relationships
Celebrities
Music
Fashion
Politics
Breaking events
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Fulfill MILLIONS of viewers unmet needs
• Watch or Interact
• Connect with other viewers
• Interact with contestants
• Participate in a poll
• Get more information
• Appear “virtually”
• Vote for a contestant
Conversational Content lets us…
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Shows In Development
• “Cool Hunters”
• “You’re The Judge”
• “La-La Land”
• “Fantastic Failures”
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Kids Entertainment Plus
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Program Format “Must haves”
• Fun but not juvenile
• Quirky with edgy characters
• Entertaining and meaningful
• Teach my child something useful
• Show cooperation not aggression
Audience• Children - fun & knowledge-hungry • Parents - want more than just “empty calories”
Watch together
Kids Entertainment PlusTarget Audience: Parents and their Children
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In Development
•TV Shows
• “Wild Wacky World”
• “Brain Power”
• “Nitwits”
Products
•“Ms. Moon In Your Room”
•“Captain Planet”
•“Brain Drain Game”
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5. Co-develop Properties with Partners
* Revenue generating
*
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Apple Repositioning
• Morphing into a consumer-electronics company
• Focus: Software, Services, and Digital Entertainment
• Is capitalizing on its image of “hip brand”
• Promotes video, music, high-tech fashion & creativity
• Leveraging its street credibility in Hollywood and high-tech
“The Cult of Cool”
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• Promotes the innovative spirit
• For millions interested in hot products & cool people
• Features garage inventors and offbeat creators
• Focuses on hi-tech, fashion, and street trends
• Viewers interact using computers & digital devices
• Features incredible grand prize worth $ millions
Cool Hunters Television Series
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For the new Digital LifestylersThe “Watch & Interact” Audience
• Hot products & Cool people
• Connect with other viewers
• Vote for a contestant
• Polls & Sweepstakes
• Appear “virtually” on the show
• Become a SUPERSTAR!
Use Apple’s digital devices and services
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