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Kids Art Class Marketing Guide
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Transcript of Kids Art Class Marketing Guide
Market Plan 2012-2013
Kids Art Class Marketing Tips
Enhancing
GROW YOUR ONLINE COMMUNITY
1WEBSITE DEVELOMET
WEBSITE
2SET UP SOCIAL MEDIA PROFILES
3Share YourCONTENT
WEBSITEMAKE IT LOOK CURRENT EASY TO NAVIGATE(SEO) ASSIGN A LIST OF WORDS TO EACH PAGEUSE KEYWORDS IN LINKSUSE KEYWORDS IN TEXT IN MENU TABSSET UP EMAIL CAPTURE
Design and organize
1
BLOG SHOULD CONTAIN :STORY OR POST ( 500 WORDS)BE A RECOURCE FOR VISITORSOFFER WAYS TO PARTICIPATE
USE LINKS SHARE ON SOCAIL MEDIA
Share personal paintings & work.
Share kids paintings and projects.
Share pieces from shows and events
Share tips and advice for parents & artists
EASY TO USEBUILD YOUR SITE & PAGES
MAKE CHANGES WITHOUT HASSLEUSE TEMPLATES
USE METRICSBUILT IN OPTIMIZATION
BLOG Started with WORDPRESS
Org
aniz
e Too much information?
USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE EFFECTIVE & EFFICAINT
Google Analytics http://www.google.com/analytics/ Add this link and see how your website traffic and visits.
Hootsuit- Set up account to be able to see all social media sites at one time, manage them, reply to comments & set up timed-posts
http://hootsuite.com***Sprout Social is also a great tool!
Bitly-Shorten Links, See what links have the highest traffic http://bitly.com
CREAT A CALENDER
2SET UP PROFILES
Be a StorytellerBE Authentic
BE Clear Call with your call to ActionBE Consistent & NOT repetitive
Be Thoughtful! ONLY put things up if you think the viewers will appreciate it or could need it.
Be a recourse for visitors!Be Human!
BE Fun!Be Unique!
Be Efficient & Effective in your time online.
If you didn't have FUN writing it, then people will not have fun reading it : (
YOUR MESSAGE.MESSAGE
TaglineUnite people over the movement and mission
People want to feel like the actions they take will make them feel like they are part of something ( tribe )
MISSION +GOALS+TARGET+STRATEGY=EVALUATION
WHAT ABOUT THE COMMUNITY?
Add People of similar likes/dislikes.RESEARCH
MAKE PARTNERSHIPS
CONNECT WITH PEOPLE IN YOUR LOCAL AREA & BEYOND
3 Share YOUR CONTENT
CONTENT IS KING
Spend time contacting with new people. Comment & Engage in conversation.
OFFER TIPS & ADVICEParticipate in & Open/Start Discussions
GROW
FacebookConnect with past customers, family
and friendsEngage and converse.
Twitter Links & blog,
converse!Example hashtags:
#ART
Google+ Use circles & local feature
ART community & TEACHERS
Be a recourse example: KIDS ART HANGOUT, Q & A
PintristYouTube-KIDS ART PROJECTS
Share ( STUMBLEUPON
& TUMBBLER)
HELPFUL TIPS• Have a voice- Decide on tone, language, humor level & how you want to be
perceived!• Be a recourse of information= Make your consumers feel informed and turn
to you for more information in the future.• Show off expertise and Knowledge!
• Make it personal- Don’t make posts and conversations feel conformed and mechanical & Show emotion.
More things to keep in mind…• ALWAYS CONECT TO Mission and target!
• Best times to post on Facebook ( 8a -8 pm)• M-F is best!
• Twitter- 1pm-4
Target Audience-Identify Profile of the people you are trying to reach. This will make it easier to
connect with them online. Include this information as part strategy and activities including blogs, posts and connections.
CREATE MODELS OF CUSTOMERS TO BEST IDENTIFY WITH NEEDS
StrategyMISSION should be included in online activity/strategy and INCLUDE goals and
OBJECTIVES. This will make campaign stronger & more effective.
Create Good Content-While adhering to the mission and keeping your targeted profile in mind, create
content your audience would find valuable.
Make it easy for people to :Find Website
Find InfoParticipateSubscribe
Contribute & Volunteer
What’s Your Message?POWERPOINT 2011