Kickstart Your Library Programs | ILA 2014

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Out of the Box, but not Out of Left Field Innovative ideas about “traditional” library programming

description

For those of us not ready to add hog butchering and pole dancing to our program calendars: make your library programming more successful by breaking free of perceived limitations in logistics and partnerships, instead of subject matter. Programs that are closely aligned with the library's core services can be wildly successful while building the library's brand and differentiating you from all other community programming.

Transcript of Kickstart Your Library Programs | ILA 2014

Page 1: Kickstart Your Library Programs | ILA 2014

Out of the Box, but not Out of Left Field

Innovative ideas about “traditional” library programming

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Innovative idea # 1

Libraries and booksellers are on the same team

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The Literary Ecosystem

Libraries

Publishers

AuthorsBooksellers

Readers

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“A rising tide lifts all boats”

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Book Tours = win-win

Library

Publisher

Author

Bookseller

Readers

Free author appearance, door count, circulation, engagement

Buzz, word-of-mouth, author fame, book sales

Larger venue, access to buyers, book sales, free publicity

Connect with readers

Event experience, discovery

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LIBRARYProvides space, audience

Coordinates event

Publicity

BOOKSELLERLiaison to publisher / publicist

Hosts author

- Transportation

- Meals

PUBLISHERPays for author’s travel

READERSMemorable event

Personal connection

Souvenir signed book (optional)

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Innovative idea # 2

Question your perceived constraints

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A-list treatment

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LIBRARYRented venue

Coordinated & manned event

Publicity

- Normal channels

- Newspaper

- Facebook

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BOOKSELLER

Book & admission $25

(Amazon price $17)

Ticket only $8in advance; $10 at door

Book & admission $25 (Amazon price $17)

Ticket only $8

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BOOKSELLER

Book & admission $25

Amazon price $17

Ticket only $8in advance; $10 at door

Book & admission $25 (Amazon price $17)

Ticket only $8

($17 + $8 = $25)

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Book Tours = win-win

Library

Publisher

Author

Bookseller

Readers

Free author appearance, door count, circulation, engagement

Buzz, word-of-mouth, author fame, book sales

Larger venue, access to buyers, book sales, free publicity

Connect with readers

Event experience, discovery

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Innovative idea # 3

Leverage other book fanatics

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Book Club in a Bag

NoveList

Author Check(new book alert service)

Book Discussions

LIBRARY

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PUBLISHERBook talked backlist and upcoming new releases

Provided swag

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BOOK BLOGGER

“Speed dating with books”

Co-promoted

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Innovative idea # 4

Tripling your 3D spaceby making it 4D

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Huge opportunity, huge challenge

• Incredibly popular

• Incredibly shy

• 500+ people expected

• Meeting room capacity is 150

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Event Format

• Stage attendees in meeting room

• Usher small groups of them into 2nd room with author/book signing

• Stagger the event start times5:30pm 6:30pm 7:30pm

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What do you call a 5-day-old dog in Switzerland?

A puppy

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What’s gray, eats fish, and lives in Washington, D.C.?

The Presidential Seal

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What are the two things Kat Kong won’t eat for breakfast?

Lunch and dinner

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What does Kat Kong gargle with?

Mousewash

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What do you call a guy who’s born in Columbus, grows up in Cleveland, and then dies in Cincinnati?

Dead.

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What’s green, tall, and flies kites during thunderstorms?

Benjamin Franklinstein

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