NHLANHLA SGUBHU THWALA

Good day! I am your host

Presents its

T-shirt's business planKickstart program 2015/16

Sgubhu saseswatini

Sgubhu saseswatini T-Shirt is an exciting new business that allows people to custom design a shirt (specifically on the front or back) any way that they would like.

By intelligently leveraging cutting edge technology.

Sgubhu saseswatini will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.

The company was founded by Nhlanhla Sgubhu Thwala.

Sgubhu saseswatini T-Shirt will have a storefront as well as a comprehensive website that allows ordering to occur anywhere.

You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back.

EXECUTIVE SUMMARY

This is the ultimate form of expression. There are no limits to what you can communicate.

Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt.

Whatever you may decide, you can print any image on your shirt. 

The business will be located in Matsapha which has a young, hip scene. Matsapha is also an industrial site which means it is a pull factor.

EXECTUTIVE SUMMARY

The majority of orders will be for t-shirts, round necks, V-necks and golfers. Other style shirts will be available.

Enormous catalog of graphics.High quality of sublimation.The sublimation printer is multi- purposed

which enables us to also print plates, caps, aluminum bottles, ceramic, metal, key rings, mirrors, mouse pads.

Promotional items.

Products

To become known as the premier custom shirt sublimation service.

Design and implement strict financial controls to help ensure success

Achieve profitability within 12 months.

OBJECTIVES

Is to offer the finest in custom shirt sublimation production. Sgubhu saseswatini T-Shirt will offer customers the best product at the best price. Customer's expectations will always be exceeded.

Mission

To be the best on custom shirt sublimation branding in Swaziland, South African Developing Countries(SADC) and Africa as a whole.

VISION

Leverage cutting edge technology as a competitive advantage.

Exceed customer expectations by offering high quality products at reasonable prices with quick turnaround times.

Employ careful financial and accounting analysis to ensure efficiency and proper controls.

KEYS TO SUCCESS

SWOT ANYLYSIS

COMPANYS STRUCTURE

START UP REQUIREMENTS PRICEApple Macintosh desktop I5/2.66 GHz E20. 000.00Broad band unit (internet) E 1 000.00T-shirt printer multi-purpose E10 000.00T-shirt screen printer ( 6 colors 4 stations) E53. 000webpage E5. 000.00Shelving display unit E 5. 000.00 T-shirts stock (400 units) E 20. 000.00Other E15000.00Total E129 000.00

START UP SUMMARY

A choice of imagery (outs or theirs) to apply to the front or back of a shirt.

Sublimation is a process using heat to transfer (embed) ink into a fabric surface such as a shirt.

Because set-up costs are high silk-screening is not cost effective for small number production runs.

Only with recent technological advances has sublimation become cost effective in small production runs.

PRODUCT AND SERVICES

We will take sublimation one step further by producing the graphic images at a higher resolution, high quality than other existing technologies.

We will offer custom sublimation mainly on T-shirts, but will have other shirt styles available.

We will also sublimate promotional items, i.e. flag banners, caps, key ring, lanyards, mouse pads, mirrors, metal, ceramic.

We will also offer custom artwork or graphic options

PRODUCT AND SERVICES

Sgubhu saseswatini has segmented the market into two groups

The first group is customers that desire an already created graphic image to be placed on their T-shirt.

The second group is that which prefer custom artwork to be placed on their shirt.

The reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.

MARKET ANALYSIS

As mentioned previously, the two segments are grouped by the type of product they chose.

Although Sgubhu saseswatini is dividing the market by product type, it is effectively dividing the market by age as well since the customers who purchase the custom artwork shirts tend to be older than the group preferring the ready-made graphics.

MARKET SEGMENTATION.

Sgubhu saseswatini has chosen three target markets segments, the first two target market segments because their demographics (reasonably) young have the highest like hood of purchasing a custom shirt.

The third target market is the corporate world.

TARGET MARKET SEGMENT STRATEGY

Advertising- we will run digital ads, printed materials, social networks and our webpage.

Youth events-sponsor some events as a mean of increasing visibility, i.e. music festival, sporting events, charitable events.

Students groups – we will attempt to gain awareness of different student groups who actively purchase shirts for their members.

The usage of media houses.

MARKETING STRATEGY

The end!!!