Kickoff Workshop with Disqus: Where Comments Meet Engagement
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Transcript of Kickoff Workshop with Disqus: Where Comments Meet Engagement
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DISQUS
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Let’s acknowledge the common perception of commenters
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*Based on a third party study of a thousand randomized Disqus users
Disqus users compared to general population
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Our audience is made up of geeks
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Users spend more time on smaller/organic sites
Average No. of Sites Visited in Last 30 Days Related to Specific Passion
12% are organic
sites
24% are organic
sites
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They are ultra-passionate about their passions – expressing a greater interest in engaging, learning and
sharing more
It is something I know I will still be engaged in many years from now
I’ve spent many years enjoying this
hobby.
I was trying to improve my
skills/ expertise
Others come to me for advice
about information
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They go deep online
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More time online, 7 hours per day.*Hours Spent Online in Average Weekday
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Seekers of information, news, and social media
Social
News
Info
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They visit more sites, consume more comments, tweets, videos, and reviews.
Comments
Tweets Videos
Reviews
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They are influencers
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Not about benefiting personally
To share expertise
To influence opinions
To point-out what’s been overlooked
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Large number of followers
Percent Who Say Type of People are in Social Network
Have more general acquaintances as friends/followers
Have more friends/followers among people they do not even
know
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Natural brand advocates
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More likely to share, review, and endorse brands
Percent Who Use Engage in Types of Social Media in Last 30 Days
Comment areas online
Video sharing sites
Blogs / Micro blogs
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Produce more comments, tweets, videos, and reviews
Percent Who Have Posted Type of Content in Last 30 Days
Comments
Tweets Videos
Reviews
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disqus.com/audience