Kick-off lecture on sustainable entrepreneurship course
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Transcript of Kick-off lecture on sustainable entrepreneurship course
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SBG_100420
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‘Towards a Future Habitat’designing the conditions of life
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Presentation
Intro
1 Vision
2 Mission
3 Ambition
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4 p’s:
PeoplePlanetProfitPolitics
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VisionContemporary architectural practices lack a coherent strategic approach that considers current global changes within the discourse of design.
What we need now is a radically updated vision that grasps individual potential together and actively confronts contemporary social cultural issues. We embrace collaboration as a collective tool to implement an integrated design process that provides a coherent framework in developing a sustainable habitat.
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MissionWe are an interdisciplinary and internationally engaged practice that pro-actively engages in contemporary design discourse; designing the conditions of life. It is specialized in the field of architectural and urban (research)-projects. It will reverse the traditional architecture practice that re-actively follows market trends, towards a pro-active, socially responsible entrepreneurship that defines it's own unique market. It is trend setting through integrated collaborative design processes involving an engaged multi-disciplinary network.
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AmbitionThe ambition is to change the contemporary design discourse; as a tool to establish social cultural shifts across the globe.
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VisionContemporary architectural practices lack a coherent strategic approach that considers current global changes within the discourse of design.
1 Why?
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noun
The ability to think about or plan the future with imagination or wisdom.
A mental image of what the future will or could be like.
IMAGINATION, creativity, inventiveness, innovation, inspiration, intuition, perception, insight, foresight, prescience
Vi • sion |ˈvi zh ən|
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The world is changing.
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Financial systems/ _prosperity
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we can
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Social/ cultural values _people
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和 马町
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Political processes _politics
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Environmental conditions _planet
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noun
A person who is responsible for inventing or realizing a particular idea or project
Ar • chi • tect |ˈärkiˌtekt|
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Role of the architect“ I then saw only three possible roles for architects;
- we could conserve our historical role as translators of, and form-givers to, the political and economic priorities of existing society.
- we could function as critics and commentators, acting as intellectuals who reveal the contradictions of
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Where to engage?
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living standards
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recognition and appreciation
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satisfaction
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Recent visions in architecture
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MissionWe are an interdisciplinary and internationally engaged practice that pro-actively engages in contemporary design discourse; designing the conditions of life. It is specialized in the field of architectural and urban (research)-projects. It will reverse the traditional architecture practice that re-actively follows market trends, towards a pro-active, socially responsible entrepreneurship that defines it's own unique market and is trend setting.
2 What?
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‘Only that which is alive and changing stays fresh and contemporary.’
BlackBox
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‘Earth has evolved from geosphere to biosphere and is poised to enter noosphere, or sphere of thought, which will culminate in the Omega Point of maximum global complexity and consciousness.’
Omega Point
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NATUURLIJKE BRONNEN
DIRECT PRODUCTS
+ ENERGY
INDIRECT PRODUCTS
+ ENERGY
LEISURE
vj !!
! !
" !
#
c
CONSUMPTION
CONSUMPTION
CONSUMPTION
WASTE
WASTE
WASTE
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SI |ˈɛs ˈaɪ|abbreviation• the international system of units of measurement. [ORIGIN: from French SystèmeInternational.]
SystèmeInternational
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AmbitionThe ambition is to change the contemporary design discourse; as a tool to establish social cultural shifts across the globe.
3 How?
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- research
- debate"to be inspired, stay in touch, get involved, inspire us... ".
- implementation
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Context vs. Nontext
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Opbouw workshops misschien omschrijven aan de hand van wat ik in die uitnodigingen geschreven heb?
Workshop 1: uitnodiging
Workshop:Creating a multi-disciplinary platform/ mindmap. Challenging you to reflect on civilization; sharing ideas of a possible crack and progressive setback in cycli to generate a continuum.
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Workshop 1
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Workshop 2
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CREATIVE IND
USTRIE
SOCI
ALE
WET
ENSC
HAP
PEN
natuurwetenschappen
HANDEL/ECONOMIE
POLDERVISIE(workshop 1)
KAPITALISME
MAGAZINE
MUSEUMNACHTTHEATER
WEEKENDJE
EFFICIENTE LEVENSVORM
UTRECHT
MANIFEST
ESSAY GROENE AMSTERDAMMER
WORKSHOP II
FESTVIAL
ONT.HULP
WEBSITE
BAUHAUS
MODE
ARCHITEC- TUUR
KUNSTGESCHIEDENIS
FILOSOFIE
POLITIEK
ARCHITEC- TUUR
MODE
FILOSOFIE
POLITIEK
KUNSTGESCHIEDENIS
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Strategy 2.0
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end
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martijn de geusVision Included
stadhuisplein 93012 ar rotterdamthe netherlands
+31 6 205 39 [email protected]/visionincludedarchitzer.com/ linkedin.com/in/mdegeus